• Oct 31st 2008 at 10:32AM
  • 29
One of the perks Aston Martin enjoyed while under the ownership of Ford was the use of the Blue Oval's parts bin to cut costs. Save for some switchgear and nav systems, only a few items were visible to the customer. At least that's the idea. Edward Legge, general manager of Rio Prestige hire, received a damaged key fob from a rented V8 Vantage that gave him and his team quite a surprise. The person borrowing the luxury GT somehow damaged the rich leather covering the fob, revealing a Volvo logo underneath. It wasn't a Volvo stamp in the plastic or a small, blocked out Volvo logo. Nope, this was a fully decorated Volvo key that nobody bothered to disguise. That's not something the owner of a $120,000 V8 Vantage wants to see.

The new owners of Aston Martin will point out that they're switching to the fancy shmancy "Emotion Control Unit" glass-block keys from the DBS. We'd say that's a pretty good idea, considering people wait in line for months or even years for the chance to own a car that can cost upwards of $300,000. But as far as we're concerned, every Aston could be started with one of those colored keys from the local hardware store and it wouldn't much matter to us. It's still an Aston Martin and it's still automotive porn.

[Source: CAR Magazine]

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    • 1 Second Ago
      • 6 Years Ago
      might suck at the beginning that it has Volvo parts until you realize that Volvo makes some extremely well built cars.
      • 6 Years Ago
      If the cache - or lack thereof - of your cars keys has the potential to inflict shrinkage which key fob induces the least? Which the most?

      Ford w/ Embossed Pony
        • 6 Years Ago
        I've never seen the volvo one, but the Jag one's pretty cool. New ones are all keyless entry.
      • 6 Years Ago
      Of course cars share parts with others, that is given.

      All "mechanic" facing components - no one would care. In fact, it's better if, for example, a safety system was sourced from someone who is by far superior in that particular area (Volvo in this case).

      Client-facing modules, however, is a different game. In my opinion, they should have no resemblance with cheaper cars build on the same platform. Something like the case described here is simply embarrassing for the company - it indicates that the manufacturer didn't even bother to do a special run (even using the same equipment) to manufacture something as cheap and simple as the ignition key. All they have to do is to put a worker who will remove key parts before they are painted - not even a change in the manufacturing process. Saving a penny on a car with the image comprising 80% of its price is unacceptable.
      • 6 Years Ago

      Wow. Nowadays we even have have badge engineered car keys let alone cars.
      • 6 Years Ago
      "That's not something the owner of a $120,000 V8 Vantage wants to see."

      Yes, I can imagine that someone with the means to afford a $120,000 car is going to be emotionally scarred to see something like this.

      • 6 Years Ago
      A "British" car, owned by an "American" company, which starts with a "Swedish" key...

      Oh the irony!

      [PS - The "quotes" are intentional, since brand origins are grey-areas at best these days.]
      • 6 Years Ago
      Maybe Ford will go the way of Nash, Hudson, Studebaker, Packard, etc. Then we won't have Ford to criticize anymore.

      That would be sad, but people who now shun Fords for Toyotas and Hondas aren't stupid.........the domestic car companies and their unions have been their own worst enemies.
      • 6 Years Ago
      Yes it's something small and stupid that in no way changes the car or driving experience.

      However, if you are buying cars in the 100K+ price range you should be able to expect them to design a new $.05 plastic cover for the key fob. It looks like it isn't even engraved, just painted on. Ok don't paint a few hundred key fobs.
      • 6 Years Ago
      I don't think its a big deal but all the same when you pay so much money for a Aston, you probably expect just AM badging even if you know there is Volvo/Ford gear around. You'd be pissed if your Lexus GS shifter had a Toyota logo on it :P
      • 6 Years Ago
      It's covered in leather. I don't see how this is an issue in the slightest.

      Rich people are petty and insane.
      • 6 Years Ago
      Sid, I think your car was shipped on one of the Ace freighters. I win the award for comment least releating to the article!
      • 6 Years Ago
      There should be no surprise in this considering how the covered fob looks anyway - however, I would rather have a new key rather than what could have been a refurbished key...
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