• Oct 30, 2008
Click above for more images of the 2010 Toyota Prius

An "insider" at LLN has it on good authority that the oft-rumored Prius brand is, in their words, "a go." According to their source, the goal of the spin-off is to create cheaper hybrid models that would command a marginal premium over their standard, hybrid-free counterparts.

The rumormill pot gets stirred a bit more with the claim that the 2010 Prius could achieve up to 80 mpg. Combine that with the rumblings about a Prius price cut and it's starting to look like the Volt will have it's work cut out for it. Informed speculation also says that the reworked Prius may be joined by an upscale five-door Prius model in the $28-30,000 range and that Toyota could be planning a four-door "Baby Prius" expected to sell in the mid-teens, utilizing a nickel metal hydride battery pack and coming to market in 2013.


[Source: LLN]


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    • 1 Second Ago
  • 34 Comments
      • 6 Years Ago
      Yeah 80mpg is BS. Things I have read indicated Toyota was aiming at making the car slightly bigger and more powerful while maintaining mpg.

      They are at the point of diminishing returns here. All the low hanging fruit have been plucked. Unless the car gets radically lighter and more aerodynamic, there won't be drastic improvements in mpg.

      • 6 Years Ago
      a not attractive, ill handling, reliable, fantastically engineered piece of (depreciating) sheet metal. As Yoda would put it, "buy it, I will not". Although Toyota has led this segment, the New Fusion design; both interior and exterior, and great handling for the segment make it a more appealing choice. This has little to do with where these 2 vehicles are designed and built. The Fusion looks better, handles better, and has proved itself with first gen 06'-09' m.y. Initial estimate from Ford is only 38 mpg city; a far cry from the estimated 80 mpg for next gen Prius. Competition will continue to make this segment very interesting to watch over the next 5 years...
      • 6 Years Ago
      Nissan called, they want their headlights back.
      • 6 Years Ago
      Apparently, the Japanese fuel economy ratings are far different than in North America.
        • 6 Years Ago
        I've said it before, and I'll say it again:

        Very big gallons.
      • 6 Years Ago
      So Toyota wants to create a "Prius" brand?

      Will they be sold at most Toyota dealerships (like Scion)?

      Will they count Prius sales with Toyata sales (like Scion)?

      Will they have different model names and count the sales as one giant model (ala Corola and Matrix)?

      WHY? WHY? WHY is this needed?

      Toyota may soon be like GM with so many brands, it will be difficult to differentiate and keep the models fresh.

      LEXUS
      TOYOTA
      SCION
      PRIUS
      what is next? Will Toyota bring Dihatsu back to the USA?
      • 6 Years Ago
      Brilliant! I thought the same thing.
      Kumail
      • 6 Years Ago
      i honestly don't care, unless they can come up with a coupe' or hatch that has respectable speed and appeal.
        • 6 Years Ago
        @Kumail
        well... ur prob not the target buyer any ways. go find the car you want like. don't bash fuel saving space pod! speed does not apply here.
      • 6 Years Ago
      Thats totally not true.

      You can tell toyota PR is on this site.

      Many PRius drivers are having to replace the battery pack. Infact Toyota was trying to cover it up.

      All older prius cars has had to have there battery replaced for a cost of over 4k.

      So Toyota needs to just go out of business they are scam artists.

      People who buy Toyota cars are very ignorant people and think they are getting quality.

      When the only thing green about Toyota is US money going to japan.
      • 6 Years Ago
      All indication are that Toyota is sticking to Nimh batteries, which means they won't have the capacity to run full electric for long distances. Remember the fit Toyota threw when the gov't revised the hybrid tax credit to be based off battery capacity?

      I don't see a huge fuel economy increase AND a price drop occurring simultaneously.
      • 6 Years Ago
      This would be great news if it wasn't about the Prius. Give me a hybrid with a mean face and 80 mpg. Until then I'll stick with my dino-box.
      • 6 Years Ago
      Now just make it look like a car and not a space pod with 370Z headlights......

        • 6 Years Ago
        Oh also, I can run faster than a Prius, FIX IT..

        Do that and I'll maybe almost probably definitely not ever have almost no problem without it. lmao
      • 6 Years Ago
      While 80 mpg seems pretty far-fetched, I think there can still be a lot to be gained in terms of efficiency capturing, storing, and releasing the available energy that would get the Prius close to that. If you break it down, there are several focus areas from which a lot can be gained by tweaking:

      1. The percentage of total system horsepower coming from the electric motor. The Prius is a 201 volt system, compared to the Camry at 244 volts, this probably exemplifies how this area can be pushed a bit more.

      2. The amount of energy recaptured from braking - I am curious how much energy can be captured from braking now, what percentage of normal braking is actually done by the motor, and how things such as capacitors could improve the energy recapture. This area alone has a lot of potential.

      3. Engine management - implementing things such as cylinder deactivation and direct injection could really help out the highway numbers.

      4. CVT improvements - in my Camry Hybrid, there are definitely "sweet spots" that you can find with the CVT at the right speed that will get a little bit better mileage.

      5. The top speed for electric-only operation - in the Camry, it's 40 mph, and I can often push it to 42. Cruising around in a 30 or 35 mph zone is still going to kick in the gas. With a little bit more electric power (see 1), it could be pushed a little bit faster in full electric, and help keep it in full electric at useful in-town speeds.

      Those are just a few obvious areas. A few tweaks here and there can really make a difference. 80 mpg may be stretching it, but I think 60-65 is certainly within reach.

      Of course, I am not an engineer, nor do I play one on TV! lol!
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