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The Chevy Cruze era has begun in South Korea, except the sedan will be badged as the Lacetti Premiere. General Motors partner Daewoo is producing the fuel efficient sedan for Korea, the first market to get one of GM's most important future vehicles. The Cruze is the first truly global vehicle that the General will produce, with a keen eye on fuel economy and scalability. The Lacetti Premiere will come equipped with the same 1.6L powerplant with 140 hp as the rest of the world, meaning fuel economy is reported to approach 40 mpg on the highway. Europe won't receive the Cruze until early 2009, with the U.S. getting the Bow Tie-branded sedan in 2010... at the earliest.


[Source: Trading Markets]


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  • 31 Comments
      • 6 Years Ago
      Domo arigato, Ms. Roboto....
      • 6 Years Ago
      Korean market Cruze has a starting price tag of $7,600. GM hopes to make that $10,000 per vehicle profit they used to make on Suburvan from Cruze by pricing it $18,000 in the US.

      Or US Cruze pricing simply illustrates the cost problem of GM's US factories..
        • 6 Years Ago
        Where did you get that number?

        GM-Daewoo Lacetti Premiere in S. Korea starts at 12,500,000 WON ($10,100 USD as of today). And with the additional options such 6-speed gearbox and curtain airbags it can cost up to 20,000,000 WON ($16,160 USD).
        Source (in Korean): http://www.dailycar.co.kr/content/news.html?type=view&autoId=3350&gu=2

        S. Korean currency has recently suffered 25% fall against USD over the last two months. It would have been somewhere between $12,500 to $20,200 when 1 USD used to cost 900 WON, instead of 1250 WON today.
      • 6 Years Ago
      With the US production delayed until 2011 as a last resort cost saving measure, there is no point in wasting time and money setting up the US Cruze production anymore, just import them from Daewoo and start selling them next spring.

      Even at a starting price of $13,000, GM can net a $5,000 profit on imported Cruze...
      • 6 Years Ago
      To these eyes, the Daewoo looks better than the Cruze concept car. I'd like to see the inside and rear end too.

      As it replaces the Lacetti range, do they also offer it in a hatchback (he asked, barely hiding the plaintive notes)?

      Gorgeous car.

      Can't wait to see the next generation Kalos / Gentra / Aveo / G3...
      nickyvega$
      • 6 Years Ago
      Wake up GM and bring this car here NOW! If you wait to get the money to re-tool Lordstown it may be too late. It's a world car...right? Leave the Daewoo badges on it and give everyone a taste of what's to come. We have plenty of Daewoos on the road now as Chevys and Suzukis and many of us drive them everyday with no problems. Bring the Lacetti Premiere here!
      • 6 Years Ago
      +1
      That guy looks like such a tool.
      • 6 Years Ago
      eww It looks even uglier without the chevy grill
      • 6 Years Ago
      Am I allowed to say it looks better without the chevy grille?

      I don't have anything against Chevy, but this one looks much better.
        • 6 Years Ago
        @ dachshundtooateez:

        Ignorance 101
        • 6 Years Ago
        • 6 Years Ago
        Looks like a Hyundai.
        • 6 Years Ago
        I have to agree with Torrent. This front end looks nicer to my eyes than that new Chevy nose. I think the new Malibu is a great product but wouldn't buy it because of the nose.

        Who cares what nose it has though. GM needs this in North America now. The Cobalt only looks good when you compare it to the Cavalier. It was a step up for GM but really isn't in the running. I really hope the rumours of them pushing this product back are not true.
        • 6 Years Ago
        ...Ignorance?

        At worst, just call it personal preference on my part, even though I acknowledged that it is in part due to a stereotype that my mind forces.

        But it says something about their reputation and brand image if I can cover a car's grille and bowtie, find it to be a decent and acceptable looking thing, and then remove my hand and say "oh, wait..." And that's all my ignorance, and not something Chevrolet should attempt at all to address.
      • 6 Years Ago
      It comes with TWO female robots? That is f**king wicked!!! I'll take one. Don't care about color, features, whatever you have in your lot would be fine, thank you.
        • 6 Years Ago
        The one on the left has hot legs.

        And if they aren't anatomicaly correct, a saw, an exacto knife, some silly putty, some latex and some lotion will change that.
        • 6 Years Ago
        But are they fully-functional and anatomically correct?
      • 6 Years Ago
      ...what IS it with GM posing its latest offering with seemingly reassuring, puppy dog-eyed folks; be they designers, random models, starved looking Korean guys... People who would (it is implied) die of malnutrition if you did not buy this car.

      Are they trying to pity us into buying this stuff by giving it a "human face"? Uggh.

      Can't see the big deal about the Cruze anyway. Just seems like another "oh wow, in two or three years GM might come out with another car nearly as good as the competition... provided they don't screw it up". We've been in this situation before.

      But luck to them.
        • 6 Years Ago
        *Gasp* I hope the other automakers don't follow GM's horrible plan - who on Earth would ever consider putting *shock* fashion models in their ads? What next - families? Oh, the humanity!

        /sarcasm off/
      • 6 Years Ago
      Who's the dork showing thumbs up?
      • 6 Years Ago
      I see this as a positive thing for GM, all cars GM has should be released in other markets ahead of USA because that will allow GM to sell a car in the world biggest market after ALL little bugs have been found.

      This way GM will be able to sell a car that should be spotless in terms of reliability. Also should people in Korea complain that the car is underpowered or eats too much gas, that will allow GM to make appropriate modifications for US market.

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