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Ford sure know how to place its product. From the small screen (see Fringe) to the silver screen, the company works hard to get its vehicles featured and then tell us all about it. The latest example is in the new Bond flick, Quantum of Solace, but it's not good old Jimmy whose ride we're supposed to be watching; it's new Bond Girl Camille (Olga Kurylenko) in a Ford Ka. Aside from the movie, Ford is plowing money into other promotional outlets that feature Kurylenko and the Ka, like an MTV special on the Bond Girls, shows on E! and a Glamour magazine special.

For us real-world types, Ford has announced the prices for the new Ka, which goes on sale in the UK in January and starts at £7,995. All five engine options will produce fewer than 120 grams of CO2 - the 1.3 TDCi produces just 112 - but none come with 007's driving partner. Also, there's no hydrogen option. Full details after the jump.


[Source: Ford]

PRESS RELEASES:

INTRODUCING BOND GIRL OLGA KURYLENKO – FIRST DRIVER OF THE NEW FORD KA

BRENTWOOD, October 27, 2008 – Excitement is mounting as film fans await the October 29 world premiere in London of the new James Bond adventure, 'Quantum of Solace', which also features a cameo appearance from the stylish new Ford Ka.

In the movie the Ka is driven by Camille, the beautiful but feisty leading lady, played by Olga Kurylenko. To celebrate the cheeky new Ford Ka's cameo role, Ford is promoting a special series of exciting media features.

Movie fans who want to learn more about Kurylenko and her character Camille don't need to wait for the film's release, however. Her independent spirit, sense of adventure, bravery, style and beauty are captured in a series of unique TV programmes, articles and on-line content which have been created with support from Ford.

Special insights into the latest Bond girl are now available via the following channels:

* MTV – MADE Bond Girl Special

Watch as one lucky viewer is selected to be transformed into an authentic Bond girl, mentored by Olga Kurylenko through a four-week programme including martial arts, advanced driving, styling and a makeover.

* E! Entertainment – Bond Girl Diaries

A personal, behind-the-scenes look at the filming of the latest James Bond epic through the eyes of Olga Kurylenko. The programme features interviews with the leading lady, action from the film set, and a look at Kurylenko's life and career before 'Quantum of Solace'.

* E! Entertainment – Live From The Red Carpet

Exclusive footage will be seen from the 'Quantum of Solace' World Premiere in London, along with interviews with all the celebrity guests, sneak peeks at scenes from the new film, revealing insights as Olga Kurylenko gets ready for the big event.

* Glamour magazine – Bond Special

Twelve pages of special features celebrating the new film and highlighting the style and beauty of its leading lady, Olga Kurylenko. Readers can see how they can get the "Bond girl look", with fashion and beauty tips from Kurylenko and her on-set styling team.

'Quantum of Solace' is produced for EON Productions by Michael G. Wilson and Barbara Broccoli and distributed by Sony Pictures Entertainment.

Directed by Marc Forster, the film stars Daniel Craig as the legendary secret agent, James Bond and opens in the UK and France on October 31st, then across the rest of Europe during November 2008.

The all-new Ford Ka will be available to drivers other than Olga Kurylenko in late 2008/early 2009.

FORD ANNOUNCES PRICES OF ALL-NEW KA

* All-new Ford Ka priced from £7,995
* Improved economy and sub-120g/km CO2*
* Affordable personalisation options from £300
* Diesel engine now available

Brentwood, 29 October, 2008 – Ford's all-new Ka is set to continue its lead in the sub-B sector with its cheeky looks and fun-to-drive personality when it hits the UK market in January 2009 - priced from £7,995.

All-new Ka is available with 1.2 69PS petrol and 1.3 75PS diesel engines, sub-120g/km CO2 emissions and a host of big car features. There is a wide choice of specification and trim options, each with comprehensive and imaginative equipment levels.

STUDIO from £7,995
The Studio model provides small-car buyers with an affordable and stylish package. Standard features include Electric Power Assisted Steering (EPAS), height-adjustable steering wheel, ABS brakes, driver and passenger front airbags, headlamp courtesy delay system and body-coloured bumpers. Six speakers, CD radio with MP3 compatibility and AUX-in connector also come as standard on all models.

STYLE from £8,495
Style boosts Ka's specification with powered and heated body-coloured door
mirrors, electric front windows with driver-side one-touch up and down, body-coloured door handles, remote/central locking, driver seat height adjust and 50/50 rear split seat, rear headrests and driver seat memory function.

STYLE + from £8,995
Upgrading to the Style + adds air conditioning and heated windscreen.

ZETEC from £9,495 (£10,195 for 1.3 TDCi)
Expected to be the most popular choice, Ka Zetec will account for more than 40 per cent of sales. Additional features to the Style+ include 15in alloy wheels, front fog lamps, remote central locking, upgraded instruments and trip computer, as well as theatre dimming interior lights. The optional 1.3 diesel engine offers lower CO2 emissions and even better economy.

Ford of Britain's marketing director, Mark Simpson, said: "We're really excited about the launch of the all-new Ka. It gives us a great opportunity to appeal to an even wider audience and keep the Ka as Britain's top super-mini."

An array of personalisation options is also on offer from £300. Full price list including all options is attached.


Series

CO2

Combined MPG

On-the-road price

Studio 1.2 69PS

119g/km

55.4

£7,995

Style 1.2 69PS

119g/km

55.4

£8,495

Style + 1.2 69PS

119g/km

55.4

£8,995

Zetec
1.2 69PS
1.3 TDCi

119g/km
112g/km

55.4
67.3

£9,495
£10,195


VED band: B (£35 for both diesel and petrol)
*Note: Fuel economy figures quoted are based on the European Fuel Economy Directive
EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world



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