Click above for more high-res pics of the Ford Flex

Ford's boxy new Flex crossover wagon is far from meeting its sales expectations. And while part of its slow sales can be chalked up to the overall downturn in the auto market, and specifically sales of large 'utes, some believe that there could be more than meets the eye to this particular story.

Up to this point, Jim Farley, Ford's main marketer, has been running a very stylized advertising campaign to accompany the launch of the new people mover, and certain members of Ford's board reportedly believe that a more mainstream or conservative launch would have worked out better.

Farley defends his approach to The Detroit News, and he points out that half of all Flex's are sold to conquest buyers from other brands, especially from foreign-made minivans. Plus, more are sold loaded with all the goodies and are going for prices in the high 30's. Regardless, expect to see more ads touting the Flex's roominess and sound core family values moving forward.

[Source: The Detroit News]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X