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Pickup and SUV sales plummeted when gas hit $4 per gallon, and many thought these gas-guzzling segments would never fully recover. That may be true, but for now Americans are once again getting more comfortable with trucks and SUVs. Truck sales fell below 10% of overall vehicle sales back in May and June, but the price of gas falling from an average of $4.11 per gallon to $2.78 has helped the share of trucks rise to 14.1% of the overall market for September. Depending on how buyers react to the financial crisis, October could be even better as gas prices have continued to go down. SUVs have seen a smaller but still significant jump in overall share, going from 1.9% in May to 2.5% in September – a big improvement for a shrinking segment.

Much of the increased interest in trucks and SUVs can easily be attributed to huge incentives on the hoods of these hefty haulers, but gas prices are a big factor, as well. And while most analysts feel the truck market won't recover until construction picks back up, we're sure automakers are happy to see an increase in sales for their most profitable vehicles, even if it takes a pile of cash on the hood to get them moving.

[Source: Automotive News - sub. req'd, Photo by Bill Pugliano/Getty ]

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    • 1 Second Ago
      • 6 Years Ago
      There's more to this than just dropping fuel prices. I would have bought a BF Escalade EXT (the Caddy Suburban) if it weren't so ridiculously overpriced, same with the GMC Denali. I looked at a 572 cubic inch marine block crate engine retrofit to a 2500-series GMC/Suburban (dealer would do it and still meet emissions...don't ask) but the basic problem is/was the excessive initial price of the truck. Now that the price has dropped (for whatever reason) and even the financing dropped to essentially free money, no wonder the sales are up.

      Just not enough to save the particular line or make it profitable.

      Any MBA (talk about a dying breed) would also be able to explain the difference between maximizing profit and minimizing losses. GM needs to consider the latter for the next few years.
      • 6 Years Ago


      • 6 Years Ago
      Just wait until those people find out that OPEC just recently had a meeting and will be cutting production of oil to raise prices back up.
        • 6 Years Ago
        They already voted to decrease production and the price of oil dropped the same day. You're a few days late ont hat prediction.

        They do plan to meet again though next month to vote on another possible cut.

        Honestly though, I don't blame them, demand is dropping, there's no need for the production to remain high. The markets work best when supply and demand are in equilibrium.

        While decreasing supply will likely have the effect of raising prices I don't see it as a sign of greed, just common sense from a producer's standpoint.

        Put yourself in their shoes. Say you make and sell shoes. You sold 50 pairs/month for a year and made enough to satisfy that demand. Now, you sell 25 pairs/month why would you keep making 50 pairs/month?
        • 6 Years Ago
        I understand why they do it, and I know that it's in their best interest to do so of course, but I can still hate them for doing it.
      • 6 Years Ago
      it's interesting to see, but driving past my local chevy dealer yesterday and I noticved one thing odd... they have a whole section that is normally trucks/work trucks/large SUV's/Avalanches and I could count on two hands how many there were on the lot. I believe it's incentives and not gas prices. These dealers don't seem to be replenishing their large lots with trucks. Granted, this guy is not a large dealer, but there are far more Malibu's on his lots than Suburbans and Silverados. Just my opinion.
        • 6 Years Ago
        Concur. Stopping the assembly lines and incentivising (hate that word) sales works.

        Several years ago there were 20 400hp Holden Monaro aka Pontiac GTO's sitting on a dealer lot in Frederick, MD a year after the same dealer was screwing the early adopters by $4,000. The truck scenario is quite similar.
      • 6 Years Ago
      Sure hate to say I told you so. Same with the $6 a gallon gas by end of summer crowd. It's too bad, but this was a no brainer.
      • 6 Years Ago
      I hate people...why are we/they all so dumb? I mean really, it has been about 2-3 months since the highest gas prices and people are already forgetting!?

      Sure it is easier on the pocket FOR NOW, but just wait, it will go up again and things will be bad, and then you will be stuck with the enormous gas guzzling SUV that you maybe don't have more than 1 passenger in at a time. Get a clue people!
      • 6 Years Ago
      Hey there are plenty of fat people who need SUVs to tranport useless crap they buy (with credit cards) at malls. These people are stupid and therefore they will buy a discounted SUV, whilst thinking that current drop in gas prices is here to stay.

      Unfortunately drop is temporary in nature, when rest of the world will decouple itself from the world, drop dollar as the reserve currency, then their economies will pick up (and so will demand for oil), leaving US in the dust with stagflation, and gas prices back in $4-$5 range.

      But all these people who are buying these SUVs will be the first ones to default on loans/leases, and will probably resort to torching them up in woods in Nebraska somewhere. Idiots...
        • 6 Years Ago
        Ha ha, I love it! Over the top but awesome - nicely said sir. I think one of my favourite scenes in Top Gear is when they are driving through Florida making fun of everything, and the camera doesn't lie - fat people, cheese, and giant SUV's. Oh yeah and New Orleans - with all due respect to those involved in Katrina, have you guys cleaned that up yet? Maybe instead of spending your 'pocket change $500/month on extra gas' for your Excursion you could help those that can barely put a meal on the table.
      • 6 Years Ago
      This is more proof of how stupid Americans really are, first Obama and now this.

      We are getting screwed! Make a mental note of what gas prices are related to the price per barrel - like I have, and you will see that WE ARE GETTING SCREWED!

      Not to mention the point about diesel is spot on! It should NEVER be more than gas, and it certainly shouldn't be 70-80 cents more!

      They wanted gas high and found a way to get it there, you saps only remember the highs of 4 bucks so you think close to 3 bucks is a good deal.

      What next, vote for a socialist racist communist friend having bobble head for President? HAHAAAAHHAHAAHAHAHA!

      Oh wait.

      p.s. - Obama is a fraud. He is not the savior, he is not santa claus, the tooth fairy, superman, or the easter bunny. He has zippo experience, socialist values, and a nice delivery. The guy said our Constitution was flawed, believing everyone has the right to an education, a job, health insurance, a home. He believes in collective rights OVER the individual, explaining his anti-2nd amendment stand - against you even owning a .22 target rifle, against concealed carry, against handguns, against most standard hunting ammo. Shall I continue or have all you idiots been downing the kool-aid and believing the hype that is really the greatest lie ever told and the greatest threat to the Constitution and our individual liberty?

      The guy has said all of this in his own words, just listen! This is not spin, this is his words from his speeches, his interviews, his own book, his own legislative drafts, etc.

      Obama is a fraud. Period.

        • 6 Years Ago
        tin foil hat alert...
        • 6 Years Ago
        fgfdgfgf- let's see references for each and every one of your claims, since you claim those are things he said in his words. I'm not expecting a response in my lifetime.
      • 6 Years Ago
      Reality is once there is credit in market speculators will again buy oil futures because they know oil is just as essential to survival as water or air.

      And the price will rise. Again.

      And these SUV buyers will ask for bailout.
      • 6 Years Ago
      I drove shat-box cars for 20 years and saved my money so, someday, I might actually be able to drive a car I liked.

      2 days before I took posetion of my brand-new gas-guzzling Nissan Xterra gas prices went above $1.00 per litre, in Canada.

      Driving is a privialage, vehicle ownership is not. I will buy what I want and I will drive what I can afford, and within the law, I will drive my car where-ever and when-ever I please.

      PS--I hope they lower gas prices soon!!!!


      My SUV

      • 6 Years Ago
      It wouldn't be a big deal if these weren't the same whiny idiots who will be complaining at the next price spike.

      The real problem is just that gas and car ownership is heavily subsidized by the government. If road construction and development was fully paid for by usage taxes (i.e. gas tax) then people would actually buy reasonable cars. But drivers would rather shaft everyone else in the US and get their gas cheap (I guess that is socialism for you).
      • 6 Years Ago

      For those who really need a full size truck or SUV this is a great time to buy. Farmers,Ranchers etc will find great deals.
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