Another day, another rumor of the sale of Volvo's automobile operations. Of course, Ford is the current owner of the Swedish maker of shapely bricks, and the Blue Oval could definitely use the money as it tries to regains its shaky footing in its home market. A sale of Volvo has been spoken of for the last few years, and industry talk has seemed to pick up steam as Ford unloaded the other automakers that used to make up its now defunct Premium Auto Group. BMW has been mentioned as a possible suitor for Volvo in the past and its name has popped up yet again. At some point, we have to wonder if there's some truth to these rumors, despite the fact the both automakers have continued to deny the possible sale. Still, it wouldn't seem to be the ideal fit, as Volvo's reputation of building safe but somewhat dowdy vehicles clashes with BMW's sporty intentions.

[Source: Times Online]


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