• Oct 27, 2008



Toyota is reportedly having great success giving away money with their 0 financing is only good on 36-month loans making payments a bit steep for first-timers (longer terms also get reduced rates, but not the 0%). This is causing some dealers to ask for more rebates on Toyota cars and trucks in lieu of the aggressive financing -- the rebates are helpful as the cash incentives often provide customers with the down payments needed to originate the sales in the first place.

[Source: Automotive News, subs. req'd]



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  • 31 Comments
      • 6 Years Ago
      The commercial is pure torture --I'd rather listen to nails scraping against a chalkboard.

      This extension is bad news.
        • 6 Years Ago
        Oddly, having "5 dollar footlong" beaten into my consciousness isn't bothering me nearly as much as this Toyota campaign.
      • 6 Years Ago
      Oh Dear Lord- does that mean more "Saved by Zero" ads? I'm ready to put my head through the wall after the third commercial break during the football game when I have seen that ad for the 4th time.
        • 6 Years Ago
        Seriously, I hope that song dies the death it deserves. It feels like it's taking a piece of my soul when I hear it.
        • 6 Years Ago
        I love that song
        • 6 Years Ago
        I'm glad I'm not alone on preferring to put my junk in a vise than to see that ad again...
        I can't put my finger exactly on why I dislike it, but
        it's definitely not helping the boring and monotonous image they've gotten. It's essentially the same 50 frame animation with different models for the whole thing! yawn.
        • 6 Years Ago
        I love how toyota only uses those 3 lines and the music is SIMILAR to the original song. that way they can claim a vanilla ice and not pay royalties...
      • 6 Years Ago
      They completely ruined a perfectly good song.
        • 6 Years Ago
        I wonder if they have to pay royalties to The Fixx for bastardizing the tune, and to Dire Straits for their previous "I want my MPG" take on "Money for Nothing" (I want my MTV). I hope they're paying dearly every time that ad plays.
        • 6 Years Ago
        And like most ads, they miss the entire point of the phrase. The song title actually means "saved by nothing".
      • 6 Years Ago
      Gabagool

      Toyota reliability I think is some what overblown.
      2 examples:
      Aunt has 99 corolla in its 100k miles all 4 struts, and front wheel bearings have been replaced, stereo quit, as did the power door locks.
      Ex employee of mine says he has put $5000 into his v/6 camry in 3 years.
      i have not put 1/3 of of that into my caravan and bonnieville combined.
      • 6 Years Ago
      This campaign will be followed by the other "Fixx" hit - 'One Thing Leads to Another' to explain away the new economic problems it will create.
      • 6 Years Ago
      Lets get Peter Griffin to one of his Hyundai-Subaru commercials for Toyota
      • 6 Years Ago
      Here's the thing: Jingles are a valid, and often extremely effective, method of advertising. But they only work for top-of-mind sort of products and if the jingle actually gets you to remember some kind of relevant information. I tihnk SBZ clearly fails on these counts, but there are cerainly others that succeed: http://urbzen.com/2008/11/20/five-dollar-footlong-vs-saved-by-zero/
      • 6 Years Ago
      I wish I could jump on that deal, cause I really need a new car. Unfortunately, I don't think any of the Toyota vehicles are "fun". No MR2, No Celica...
        • 6 Years Ago
        But Corolla is super reliable, all you have to do is regular maintenance, think how much do you save on not visit mechanics, no more days off work to go to mechanic, no more getting screwed by mechanic. Gets great MPG, not e very exiting ride but it goes with the territory.

        You want to get a Camaro….great, but do not complain about the fact that you are getting 2 MPG and that you know your mechanics boyfriends last name.

        • 6 Years Ago
        Isn’t this the reason we are in this financial mess? Because people buy cars they want not the cars they can afford or need?
        • 6 Years Ago
        Come on. It doesn't matter what car you have, it's going to be in the shop at least once in it's life. You are the regular Sushi Car Fanboy who doesn't give American cars a chance because he owned an unreliable Chevy Citation in the 80's (wow), and I respect that, because there will always be retarded people on earth, but the point is- I don't respect people who can just assume that all American cars are ill-conceived and unreliable, but haven't owned, driven or even rode in one for decades... Oh and:
        "and that you know your mechanics boyfriends last name." yeah, that's logical.

        WTF- go perish somewhere.
        • 6 Years Ago
        your mom.
        • 6 Years Ago
        If your experience with GM is bad, I can understand why you wouldn't want to purchase from them. Why slam Ford because of a bad experience with GM? Why think Nissan is great because of a good experience with Toyota? I have some concerns with your logic.

        "He was a mechanic so he knew what he was talking about"

        I know dozens (maybe a hundred) of current, certified, mechanics. They're factory trained on American, European, Japanese, and Korean autos. The truth is that all cars are pretty well made today. GM, Toyota, and so on.
        • 6 Years Ago
        If you can make it with your current vehicle a bit longer, the deals will get even sweeter as dealers will do anything to push metal when everyone is spending their money on holiday purchases rather than vehicles.
        • 6 Years Ago
        Well hey. The corolla is plenty fun for any....I think the Prius is fun enough for the people who....The Yaris really has.......Ah screw it, who am I kidding.
        • 6 Years Ago
        @ Torrent, who peed into your cereal this morning?

        You Mechanics BF?
        • 6 Years Ago
        They need these financing deals on the Scions. The tC may be considered a chick car but it's the closest thing Toyota has to a fun car. No manual transmissions on Corolla S models.

        And add a small rebate. Give a kid a $500 rebate and he'll buy a spoiler or body kit or sway bar. Throw in 2.9 financing and I'd get one for commuting. But they're not really trying to sell Scions.

        I'm indifferent to the saved by zero commercial. But I hated the Brooke Shields ad when it came out, but now I love the new Brooke VW ads. When did she transform from Blue Lagoon waif to milf? I missed that. Oh, wait, I just got old.
      • 6 Years Ago
      that commercial is why terrorists hate us
      • 6 Years Ago
      Worst commercial ever! I don't want to even see a Toyota until after football season.
      • 6 Years Ago
      Watching this commercial, I always think the FJ or the Tacoma should roll...

      • 6 Years Ago
      0% financing doesn't cheapen the brand by training people to wait for the next big sale. It's also for 36 months, which means that its people with means being nudged into a sale, not attracting hordes of poorly qualified buyers.

      $6000 cash back on the Tundra? Well then who the hell is ever going to pay full price again? Everyone knows they'll sell them for 6k under sticker. Cash on the hood is generally a bad way to move cars (if you care about your brand long term). 0% is a fairly invisible discount, since people may or may not know that its Toyota who is paying the interest for ya.

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