As gas prices fluctuate, so do pickup and SUV sales
The introduction of the new Ford F-150 and Dodge Ram for 2009 will likely keep sales of big trucks improving for the next couple of months at least. Both automakers have made some improvements in the name of fuel efficiency, with Ford going so far as to introduce a specific SFE model that features gas-saving tweaks. Still, buyers who need the utility of a truck will buy one, and the rest of the market will probably continue to shift towards smaller and more efficient cars and crossovers.
[Source: Automotive News - sub. req'd]
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