• Oct 26, 2008
Sigh. Click above for more shots of the gold-plated Aston Martin DB7

Aston Martin makes some of the most beautiful cars in the world. Take, for instance, the critically-acclaimed DB7. Based on the Jaguar XJS platform, styled by Ian Callum and introduced to an extremely excited market in 1994, it was the firm's most successful car ever and it is still recognized as a breathtaking design. So, what do you do to make the DB7 even more stunning? Apparently, if you are the Alchemists, you plate it with 24-carat gold and platinum leaf and embed seven diamonds (for 007 we assume) into its shapely bodywork. Or, if you ask us, you paint it in resplendent British Racing Green and leave it exactly as God and Ian Callum intended. The day after the upcoming James Bond flick Quantum of Solace comes out in the U.K., the car will appear at the MPH Show at London's Earls Court and will be just one of 200 supercars on display. We wish they'd leave it at home, or sell it to an oil sheik... anything to get it out of our sight.


[Source: Alchemist]

PRESS RELEASE:

ALCHEMIST LAUNCHES 'PREMIUM BOND' AT MPH WITH 24-CARAT SUPERCAR

There's nothing standard issue about this unique Aston Martin DB7. Even the world's most famous secret agent couldn't stay incognito in this 24-carat gold and platinum-leafed supercar from luxury customization company, Alchemist.

The day after Quantum of Solace premieres in the capital, Alchemist will showcase its one-off Aston Martin at MPH The Prestige and Performance Motor Show featuring Top Gear Live at London's Earls Court.

And with seven diamonds embedded in the bodywork, it is sure to be a jewel among the 200 supercars on display.

Alchemist's creative director and modern day 'Goldfinger', Jacques Blanc, said: "Forget the everyday optional extras offered by car manufacturers, this is the King Midas of customization and the gold standard of luxury."

MPH The Prestige and Performance Motor Show featuring Top Gear Live at London's Earls Court runs from 30 October to 2 November. Tickets are available via mphshow.co.uk/info or by calling the ticket hotline on 0871 230 7150.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 17 Comments
      • 6 Years Ago
      Basedon the XK and not the XJS.
      • 6 Years Ago
      Eh....you know it woulda looked better -all- platinum leaf than tacky gold...

      And all tacky gold would probubly look better than this

      it just doesnt look finished

      How much you want to bet that Clarkson [Given it will be at MPH] will come out, see this car and go "THATS APPALLING" or something similar [or perhaps worse]
      • 6 Years Ago
      The gold wouldn't look bad(or at least any worse than gold paint) if they FINISHED it.
      • 6 Years Ago
      So, does that mean that y'all won't be buying raffle tickets for it? I mean, come on-it's still an Aston Martin for cryin out loud - butm anyway; so I agree with y'all ,it's horribly ugly, disgraceful, an eyesore, yuk, ugh, phew, etc,etc. So, let's make a pact that none of us will buy tickets - OK? (evil grin spreading across my face).
      OK, so I'm not going right now to buy a ticket. I swear I'm not.
      • 6 Years Ago
      They should at least try to paint the bumpers and mirrors the same color instead of leaving them pale gold. Personally though I don't like gold cars at all.
      • 6 Years Ago
      Conspicuous consumption at its best.
      • 6 Years Ago
      FUGLY - I love companies that base their entire business on other peoples stupidity.
      • 6 Years Ago
      So there is only one of these? If so, then I saw this car yesterday at the Park Lane Aston Martin dealer in Mayfair. I agree, even in person, the car looks incomplete. The window sticker said that the rest of the car is covered in platinum, and it is for sale: half a million pounds! For that kind of money, I would buy the three new and beautiful Astons next to it.
      • 6 Years Ago
      pretty sure that is the platinum leaf
      • 6 Years Ago
      It may have real gold on it, but it ain't shinier than a 1987 gold Pontiac 6000. Plus, they realized mid-way that they couldn't do it to the plastic parts...

      beurk
      • 6 Years Ago
      They can't gold plate the trim because it's plastic and not metal. Hence the pathetic attempt at color matching with paint. The DB7 looks so old. So pathetically old.
        • 6 Years Ago
        You can plate plastic. How else would all my scale model cars have chrome and gold accents?
      • 6 Years Ago
      I would take an Unmolested DB7, and spend the rest of the money on hookers!
    • Load More Comments