Mercedes made a big red, white and blue balloon-y smash with their BlueTEC SUVs at the New York Auto Show earlier this year and the vehicles are in American showrooms now. In the Great White North, Mercedes-Benz Canada has just launched a new BlueTEC microsite to introduce Canadian car buyers to the clean diesel technology. If you click over, you'll find videos of how the BlueTEC system works (converts most NOx emissions to water and "harmless nitrogen"!), a convenient link to book a test drive and a list of which models Canadian customers can get with BlueTEC. The flash-heavy microsite does not mention - at least, not anywhere that I could find - the little detail that these vehicles won't start if the urea tank is empty.

[Source: Mercedes-Benz Canada, eMercedesBenz]


PRESS RELEASE:

Mercedes-Benz Canada unveils online campaign promoting world's cleanest diesel engine

Toronto, Ontario, Canada – Mercedes-Benz Canada recently launched their latest online initiative, a microsite designed to introduce the new BlueTEC clean diesel technology to the Canadian market.

Incorporating a combination of unique flash, video and rich media components, the site offers the user an array of opportunities to learn about how the BlueTEC system works, engine performance benefits, available models equipped with the BlueTEC technology, and the Mercedes-Benz commitment towards a clean-engine technology.

The BlueTEC site provides insight for the luxury car enthusiast who factors consideration for the environment as a motivating component in their purchase decision. A brief intro video provides an overview of the technology in action, while an interactive water-droplet allows the user to 'clean' various elements of the site. A wealth of information for car buyers who seek to arm themselves with critical insights for their next vehicle purchase, the BlueTEC site delivers on every level.

Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes: 'A key motivation towards building the BlueTEC site was to create an informative, yet engaging, approach towards developing greater awareness of this exceptional clean diesel technology.'

As the world's only car brand to receive the prestigious ISO 14062 'Design for Environment' Certificate, the Mercedes-Benz tradition for innovation in automotive design and engineering forges on with BlueTEC clean diesel. The new BlueTEC engine is now available on select Mercedes-Benz models, including the M-Class, GL-Class, and R-Class SUVs.

For an up-close look at this remarkable technology, visit www.mercedes-benz.ca/bluetec today.

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of its three brands in Canada; Mercedes-Benz, smart, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada employs approximately 1,000 people in 19 locations across Canada. Through a nationwide network of 18 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 18,547 vehicles in 2007, the best year ever reported for Mercedes-Benz Canada.


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