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Short of the biggest SUVs, Rolls-Royce stands out in the mind of the eco-conscious public as a symbol of earth-munching decadence. But that may change if Tom Purves has anything to say about it. And he does, being the company's new CEO. Bringing in a fresh perspective to the ultimate luxury brand after taking the helm just a few months ago, Purves recently drove sister-company MINI's new electric vehicle, and a lightbulb aptly lit over his head with the idea to create an electric Phantom. Not a hybrid, but a full megawatt-powered limousine.

The way Purves sees it, we're not far away from cities banning polluting vehicles altogether. And as many Rolls-Royce owners live in major metropolitan centers, an electric Rolls makes perfect sense. With a little help from parent company BMW, Purves figures they could engineer the e-Rolls in-house. And far from betraying the Spirit of Ecstasy, Purves says an electric powertrain would offer the epitome of Rolls-Royce motoring – whisper quiet with instant torque delivery. Realization of the battery-powered Phantom is probably still a few years away, but it could be here sooner than we think.


[Source: CAR magazine]



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    • 1 Second Ago
  • 17 Comments
      • 6 Years Ago
      of course rolls royce should make an electric phantom.

      there is plenty of room for batteries, and cost is completely irrelevant.
        • 6 Years Ago
        And then it will outweigh the H2.
        • 6 Years Ago
        I love the idea, but the feasibility is something else. The Phantom is a rolling brick, aerodynamically and from a weight perspective. Until batterys energy density increases, we will be left with an ultra-heavy RR EV, with a poor range.

        So unless they completely re-define RR, I kind of dont seeing this possible. Unless the do release one with poor range like i was talking about...
        • 6 Years Ago
        And then it will outweigh the H2.

        It's already pretty close. The current Phantom weights in at 5800lbs and the H2 weighs 6400lbs.
        • 6 Years Ago
        That's my impression as well. Even if the aerodynamics and weight are awful, there's so much space to shove the best of the best (probably at least 2x-3x the batteries of a Tesla) and still have a powerful, *silent, Rolls-Royce. It's not like the owners of these things are pulling a Clarkson and taking them to test tracks (or into pools)...
      • 6 Years Ago
      I would never call this a "green" machine. However all new technology starts out expensive and then spreads to the rest of the market. This is the perfect car to shove alot of expensive new technology into because RR customers dont care about price. That would bring down the price of the technology for everyday cars. Not to mention it would probably still be more efficient than a toyota prius and ALOT faster than the standard gas model.
      • 6 Years Ago
      I agree with that guy above. It's already really heavy, and has plenty of space. Price isn't important, so why not?
      • 6 Years Ago
      gay.

      also, first!
        • 6 Years Ago
        yes nice comeback. i'm sure you are as smart as albert einstein. i still find it pathetic if you don't know the difference between "you're" and "your".

        @ akulax1: there was no point to prove. Andrew T made a lame joke, so i responded to it. i didn't "resort to spelling" cause i couldn't prove my point.
        • 6 Years Ago
        well i guess your the bigger man
        • 6 Years Ago
        Andrew good comeback on the spelling. I'm tired of ppl resorting to spelling when they cant prove their point.

        • 6 Years Ago
        Albert Einstein was a horrible speller as well. You've managed to prove nothing.

        Still glad you're so open about your sexuality...
        • 6 Years Ago
        i'm glad "your" too stupid to spell.
      • 6 Years Ago
      Oh God no!!! That defeats the whole purpose of owning a Royce. Say it ain't so. I'm sure RR owners, if so inclined, also own a Prius or three and may even consider purchasing a Volt. But come on, that's like coverting a massive mega-yacht (like those with helicopter landing pads) and installing sails.

      Certain cars should NOT be eco-friendly. Rolls Royce, best car in the world, is one of them.
      • 6 Years Ago
      Wind turbine, personal nuclear reactor or a stationary bike with a dynamo will come as standard depending on a trim level.

      You'll need plenty of electricity to move a small planet around.
      • 6 Years Ago
      I think that this is an excellent idea. This indicates that someone is actually thinking at the helm of these high end manufacturers. For years, I have always felt that these vehicles should be the pinnacle for design and engineering. They should be the showcase of the best of the best in the engineering world, simply because of their power, presence and price.

      If BMW can actually pull this off, the entire motoring world will be better for it!

      • 6 Years Ago
      It would seem to be a bad idea because of weight and How many batteries would be needed to propel this behemoth, unless this new Phantom will be made with CF or some other light material.

      Otherwise it just sounds pretty GAGA-aaay!

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