Click above for high-res gallery of RR Phantom in the Autoblog garage

Short of the biggest SUVs, Rolls-Royce stands out in the mind of the eco-conscious public as a symbol of earth-munching decadence. But that may change if Tom Purves has anything to say about it. And he does, being the company's new CEO. Bringing in a fresh perspective to the ultimate luxury brand after taking the helm just a few months ago, Purves recently drove sister-company MINI's new electric vehicle, and a lightbulb aptly lit over his head with the idea to create an electric Phantom. Not a hybrid, but a full megawatt-powered limousine.

The way Purves sees it, we're not far away from cities banning polluting vehicles altogether. And as many Rolls-Royce owners live in major metropolitan centers, an electric Rolls makes perfect sense. With a little help from parent company BMW, Purves figures they could engineer the e-Rolls in-house. And far from betraying the Spirit of Ecstasy, Purves says an electric powertrain would offer the epitome of Rolls-Royce motoring – whisper quiet with instant torque delivery. Realization of the battery-powered Phantom is probably still a few years away, but it could be here sooner than we think.

[Source: CAR magazine]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X