• Oct 22, 2008
We knew the auto industry was in bad shape and it didn't take long to extend its poisoned-tipped tentacles into the world's automotive juggernaut. In August came news that the Japanese automaker had cut its sales forecast for 2008 from 10.4 million vehicles to 9.7 million. A Japanese newspaper, though, says it expects Toyota to only sell 8.3 million for the year. If true, it would be the company's first year over year sales decline in a decade.
The Nikkei Daily (subscription required) doesn't back up its prediction with any sources, but we'll know how close to the truth they get come in January when Toyota announces official sales numbers.

[Source: Nikkei Daily via The Associated Press via Yahoo News]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 18 Comments
      • 6 Years Ago
      Yes, I think they lack 'personality' but are very reliable. I am hoping something more positive out of this for them - like a small pick-up that gets good mileage like the older ones.

      I think they have kind of lost their way in terms of how they got to where they are. They, like other companies got on the 'bigger is better' band wagon. Even though they still 'have what it takes' I just hope they are humbled a little and get back to reality.
      • 6 Years Ago
      so is everyone else...

      Stop bashing Toyota AUTOBLOG!

      EVERYONE is experiencing problems...gesh



      im start to think autoblog is bias....and im not joking
        • 6 Years Ago
        that's what i like

        it has nothing to do with being bias

        They post the same stuff about the same car over and over....where others cars never get on here...like they are promoting certain...
        • 6 Years Ago
        Irony: JDM Lover (yep, Japanese Domestic Market) accusing someone of bias....

        • 6 Years Ago
        Bashing Toyota!

        This is news to me. Saying that their sales declines is just a fact. How many times did Autoblog said that GM Chrysler and Ford sales were going down?

        Some readers have a very sensible epiderm.
      • 6 Years Ago
      Goliath also falls...
        • 6 Years Ago
        Goliath? Toyota only very recently started selling this many cars. They're used to being the smaller company fighting against all odds.

        More importantly, they don't actually have to depend on cranking out insane volumes to deal with huge fixed and legacy costs *cough* GM *cough*. So they can still ramp down a lot more easily than other companies can. The only thing limiting them is their commitment to not lay off permanent workers, but if it comes down to it their workers aren't UAW workers and Toyota could just axe workers off to maintain profitability even with 1999 sales figures.

        They probably won't, since sales aren't that bad anyways-they only sold that many cars back in 2006 and Toyota still somehow managed to survive 2006, lol.
        • 6 Years Ago
        Goliath? Toyota only very recently started selling this many cars. They're used to being the smaller company fighting against all odds.

        More importantly, they don't actually have to depend on cranking out insane volumes to deal with huge fixed and legacy costs *cough* GM *cough*. So they can still ramp down a lot more easily than other companies can. The only thing limiting them is their commitment to not lay off permanent workers, but if it comes down to it their workers aren't UAW workers and Toyota could just axe workers off to maintain profitability even with 1999 sales figures.

        They probably won't, since sales aren't that bad anyways-they only sold that many cars back in 2006 and Toyota still somehow managed to survive 2006, lol.
      • 6 Years Ago
      Toyotas DO have a personality. Reliable, solid, competent, steady, dependable. Just because you don't like those personality traits doesn't mean an absence of personality, and there's nothing wrong with having a reliable, solid, competent, dependable personality at all. I fail to see how a company that produced an mpg marvel like the little Prius and who makes the Corolla, Yaris, and Matrix lines has a "bigger is better" mentality. Those 4 cars are very much in line with Toyo's proud econocar tradition.
        • 6 Years Ago
        "Reliable, solid, competent, steady, dependable."

        You might have missed it, but Toyota lost those personality traits years ago.
      • 6 Years Ago
      Breaking news: water is wet. More at 12.
        • 6 Years Ago
        Buy American!
        Ford | Chevy | Lincoln | Cadillac | Hondahh ha ha just joking on the last one!
        • 6 Years Ago
        NICE
        +1 -> infinity
      • 6 Years Ago
      GOOD

      best damn news i've heard all day.
      • 6 Years Ago
      Considering that their products represent the antithesis of all of the cars that a good number of the people here enjoy in a lot of respects, I can't say that I'm sorry to see it. It's wishful thinking to imagine that the automotive division of the company would disappear from the face of the planet, but the less of their products there are in the world, the better.

    • Load More Comments