- Oct 22, 2008
SEMA Preview: RIDES Hyundai Genesis wants to be techy's dream whip
Click either image for a high-res gallery of the RIDES Hyundai Genesis sedan
When we initially caught wind that Hyundai had tapped a handful of tuners and magazines to customize the Genesis sedan for SEMA, we were prepared for some ungainly and wholly ridiculous offerings. Thankfully, the trio of coupes look promising, and even though the teased and spied RKSport sedan appears to take the Genesis to its illogical extreme, we've got two more to go before show time and one comes courtesy of the crew at RIDES.
Looking to build off the Genesis sedan's strong points, the RIDES team has created a roving office with all the technological amenities your 21st century man-on-the-move would need. Three Macs are installed inside – two Mac Minis and a one MacBook Air – allowing back-seat slaves to the interwebs (that would be us) to troll the 'Net through a pair of tray-mounted wireless keyboards, 8.4-inch VGA headrest monitors and a WiFi connection. Included inside is an iPhone 3G and iPod touch, along with a Farenheit DVD player, Genesis amps, Morel Hybrid Ovation speakers and two 12-inch sub-woofers. In the unlikely event that you're stranded on the roadside, pop the trunk and you're greeted by a 20-inch Apple Cinema Display with keyboard and mouse mounted on a motorized tray.
If the tech isn't enough, the back seats are swathed in suede upholstery, while the exterior benefits from custom 22-inch MHT three-piece wheels, an Extreme Dimensions body kit, custom bumper, lowered suspension, smoked taillights and quad-tip exhaust.
All the details are available in the press release below the fold and head over to the RIDES website for a ton of detail shots to compliment our gallery of images below.
RIDES MAGAZINE TRANSFORMS HYUNDAI GENESIS SEDAN INTO TECHNOLOGY CENTER ON WHEELS FOR SEMA SHOW 2008
Hyundai Motor America and RIDES magazine are teaming up to develop a customized Hyundai Genesis for the 2008 Specialty Equipment Market Association (SEMA) Show. The RIDES Genesis will be the ultimate in technology, style and refinement, containing the latest in technology both inside and out. As added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car's Wi-Fi network during the show at the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008.
"This Genesis perfectly suits the mobile executive, with multiple Mac computers and its own mobile Wi-Fi network," said Ben Harris, associate publisher, RIDES. "All of the modifications compliment the Genesis' natural attributes and emphasize the sleek look and luxury interior. We are looking forward to the SEMA show and displaying this amazing vehicle."
Inside, the RIDES Genesis will feature the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality surround sound. The trunk will house its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console will be the iPhone 3G, Mac Book Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has their own computer with internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.
"Genesis' spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems," said Michael Deitz, manager, Product Development, Hyundai Motor America. "Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury."
At the Hyundai booth, SEMA attendees will view clean exterior modifications to compliment the high-tech interior. Modifications include 22-inch custom-made staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and custom-molded rear bumper accentuate the metallic silver and blue paint job.