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Click either image for a high-res gallery of the RIDES Hyundai Genesis sedan

When we initially caught wind that Hyundai had tapped a handful of tuners and magazines to customize the Genesis sedan for SEMA, we were prepared for some ungainly and wholly ridiculous offerings. Thankfully, the trio of coupes look promising, and even though the teased and spied RKSport sedan appears to take the Genesis to its illogical extreme, we've got two more to go before show time and one comes courtesy of the crew at RIDES.

Looking to build off the Genesis sedan's strong points, the RIDES team has created a roving office with all the technological amenities your 21st century man-on-the-move would need. Three Macs are installed inside – two Mac Minis and a one MacBook Air – allowing back-seat slaves to the interwebs (that would be us) to troll the 'Net through a pair of tray-mounted wireless keyboards, 8.4-inch VGA headrest monitors and a WiFi connection. Included inside is an iPhone 3G and iPod touch, along with a Farenheit DVD player, Genesis amps, Morel Hybrid Ovation speakers and two 12-inch sub-woofers. In the unlikely event that you're stranded on the roadside, pop the trunk and you're greeted by a 20-inch Apple Cinema Display with keyboard and mouse mounted on a motorized tray.

If the tech isn't enough, the back seats are swathed in suede upholstery, while the exterior benefits from custom 22-inch MHT three-piece wheels, an Extreme Dimensions body kit, custom bumper, lowered suspension, smoked taillights and quad-tip exhaust.

All the details are available in the press release below the fold and head over to the RIDES website for a ton of detail shots to compliment our gallery of images below.

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Hyundai Motor America and RIDES magazine are teaming up to develop a customized Hyundai Genesis for the 2008 Specialty Equipment Market Association (SEMA) Show. The RIDES Genesis will be the ultimate in technology, style and refinement, containing the latest in technology both inside and out. As added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car's Wi-Fi network during the show at the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008.

"This Genesis perfectly suits the mobile executive, with multiple Mac computers and its own mobile Wi-Fi network," said Ben Harris, associate publisher, RIDES. "All of the modifications compliment the Genesis' natural attributes and emphasize the sleek look and luxury interior. We are looking forward to the SEMA show and displaying this amazing vehicle."

Inside, the RIDES Genesis will feature the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality surround sound. The trunk will house its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console will be the iPhone 3G, Mac Book Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has their own computer with internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.

"Genesis' spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems," said Michael Deitz, manager, Product Development, Hyundai Motor America. "Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury."

At the Hyundai booth, SEMA attendees will view clean exterior modifications to compliment the high-tech interior. Modifications include 22-inch custom-made staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and custom-molded rear bumper accentuate the metallic silver and blue paint job.

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    • 1 Second Ago
      • 6 Years Ago
        • 6 Years Ago
        Damn, thought I replied to the person below.
        • 6 Years Ago
        I agree, can't stand it when people have more screens in their trunk than the rest of the car.
      • 6 Years Ago
      BTW is the idea that tech geeks never get laid in their back seats? Because that console looks mighty uncomfortable. Seriously, wtf is with that thing separating the entire rear seating area.
      • 6 Years Ago
      Whatever these far east companies pull out of their funny hats, this sedan is still no match for the uber luxurious S8.
        • 6 Years Ago
        Well, sorry about the loss of your job and most of your net worth (since you are a wall street CEO apparently), but the Lexus LS600h begs to differ about your Audi's supposed tech superiority.
        And, even though anybody buying these insanely expensive vehicles can afford it, the LS600h gets a lot better mileage.
        • 6 Years Ago

        Wow, so the $35k car is no match for the $120k car? Thanks, professor.
      • 6 Years Ago
      Show cars got so boring lately, rims and TVs is just waist of money. But the car it self is very nice IMO.
      • 6 Years Ago


      it does look good tho
      • 6 Years Ago
      In the words of a great man:
      "What's all this.. Looks like Darth Vader's bathroom"
      • 6 Years Ago
      should read: SEMA Preview: RIDES Hyundai Genesis wants to be techy's dream whip...isn't
      • 6 Years Ago
      Gonna pick up my guild & do a WoW drive by.
      • 6 Years Ago
      this company has come a long way,
      • 6 Years Ago
      All this cars needs is better shocks and suspension tweaks!
      • 6 Years Ago
      I so hate it when nice cars get all ghettoed up. What a waste. Wtf is a "whip"? Stupid crap.
      • 6 Years Ago
      I like it except for 2 things:

      1. The rims just look ugly to me.

      2. The Apple computers in there! I prefer windows machines :)
        • 6 Years Ago
        No kidding... maybe for techies that don't like to run popular programs.

        PS: Yes I know an Iphone has a dyno program - don't care.
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