Click above for a high-res gallery of the 2010 Toyota Prius

According to AutoExpress' Japan correspondent, Peter Lyon, when the 3rd generation Prius goes on sale in Europe next year, the current model will continue to be sold at a discount along side its modern counterpart. The rumored decision by Toyota is in response to the release of the new Honda Insight hybrid, which will start at around £15,000 when it goes on sale this March. In the report, Lyon contends that Toyota wants to woo people into showrooms with the current Prius' lower sticker in an attempt to compete with its cross-town rival. We're interested to see how this will play with consumers and wonder if Toyota will use a similar tactic when the next generation Prius goes on sale in the States around the same time.

AutoExpress' report has been denied by Toyota. No surprise.

[Source: AutoExpress]

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