• Oct 21, 2008
Click above to view video after the jump

Toyota is hitting the boob tube hard to advertise its sub-compact Yaris, and the Japanese automaker has found its funny bone in these newest spots. The overall theme of the new campaign is that the Yaris is clever enough to do "almost anything" by demonstrating the few things this little three-door can't. One commercial, for instance shows the Yaris being unsuccessfully piloted by a bobsled team. The newest commercial, however, puts the Yaris on the deck of an aircraft carrier where it attempts to take off after getting the OK from flight control. As you might have guessed, the Yaris can't fly, so the Little hatch goes overbooard into the drink. Follow the jump to see a Yaris go swimming with the fishes for yourself. Thanks for the tip, Matt!

[Source: YouTube]



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    • 1 Second Ago
  • 24 Comments
      • 6 Years Ago
      At least it's better than their previous ads..
      • 6 Years Ago
      Well, nothing's new under the sun. This is a "hommage" to an old (more than 20 years) ad from Citro├źn (yeah, Jezza and the boys weren't the first ones to think of launhcing a car from an aircraft carrier): http://www.youtube.com/watch?v=3zzdzZxgbsE
      • 6 Years Ago
      Somethingh about the Yaris always makes me smile and laugh! They are funny little cars! Toyota has a long history of cool commercials, the people jumping was funny, and their slogans, "oh what a feeling, TOYOTA!", "who could ask for anything more?, toyota!" which became "TOYOTA QUALITY, who could ask for anything more?" "I love what you do for me, TOYOTA!" "TOYOTA, everyday" and now "TOYOTA, go forward". Toyota is a cool company!
      • 6 Years Ago
      Dumb commercial.

      What were they thinking!
      • 6 Years Ago
      Why would you buy a car... when it can't even do what you expect in the commercial? Seems like an odd marketing direction to me.
      • 6 Years Ago
      At least the Stig didn't require a catapult to launch the Jag. What a lame commercial.
      • 6 Years Ago
      This would have been way better with the top gun theme song - "highway to the danger zone!!"

      http://www.samalamadingdong.com
      • 6 Years Ago
      The Tow truck one is hilarious.
      I agree the "highway to the danger zone" song should've played in the background.
      • 6 Years Ago
      This must have been created by stoned autistic pre-teens...
      • 6 Years Ago
      Haha, they're both funny.
      • 6 Years Ago
      1 yaris at the bottom of the ocean... sounds like a good start to me.
        • 6 Years Ago
        I wish all Yarii did this, along w/ Priuses
        • 6 Years Ago
        YOU PROBABLY DRIVE A FOCUS RIGHT?
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