VIDEO: Toyota iQ gets first commercial
Click above to view the video
We saw Toyota's iQ city car debut in Geneva last year, and now little Ikey has its own TV spot. Granted, there's precious little of the actual car shown until the last few seconds of the commercial, but this is advertising, after all. The spot is high-concept, with no boilerplate screaming about powertrains or showing the car oversteering across the screen, but you can tell that the car looks like a Scion xD that's been treated to a cut-n-shut for a length under three meters. Pronounce it "ick" if you like, but when your competition is the Smart, it's hard not to look, uh, smarter. Video embedded after jump.
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Reader Comments (Page 1 of 1)
Kumail 6:08PM (10/20/2008)
the design is growing on me and would like to see it in black, but i am really disgusted at the rumored $15,000 price tag, so worth it if it was aroung $12,000...
imagine tuning this thing....
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michael pettibone 6:18PM (10/20/2008)
Wouldn't make sense to me unless cheaper then a yaris or much better fuel milage than a yaris.But if you want a tiny car-way better than a Smart.Someone from Toyota said they could use this tech to make a yaris size 7seater that would be interesting.
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JDMlover 6:25PM (10/20/2008)
Nice little car...all it needs is some better wheels and it would look good!
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tekd 6:58PM (10/20/2008)
Does the IQ have it's own brand logo in Japan? The badge at the end isn't a Toyota badge or any badge I recognize.
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Dr. JDM 6:24AM (10/21/2008)
That's the logo of netzs, a dealer of toyota in Japan.
Other than iQ, you can also find such logo on vellfire and ist (JDM of course)
Matrix Touring 7:50PM (10/20/2008)
To tekd. This is the Japan logo of Toyota. You can buy it on net, to put in place of our normal Toyota logo! That fit perfect in front of your Yaris, Corolla or other Toyota car here!
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Joona 3:49AM (10/21/2008)
Toyota uses it's "T"-logo worldwide.
but Toyota uses different badging strategy in it's domestic (Japanese) market:
In Japan, Toyota's cars have two logos: carselling chain's logo ("N" in this case) in front and Toyota basic "T" in the back. (One of Toyota's official carselling chain in Japan is called "Netz".)
dpeppers 7:51PM (10/20/2008)
I thought IQ was going to be a Scion product.
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Crackberry Addict 10:30PM (10/20/2008)
So basically what i got from the commercial is that only anorexic people can fit in it?
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James 2:57PM (10/21/2008)
They're called SUPERMODELS!
Chacon 11:47PM (10/20/2008)
This car, IF coming to the US, was rumored to be under the Scion brand. In Europe and Japan, its still a Toyota. But I love this little car because it offers all the amenities and quality of the larger cars but in a tiny package.
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Shane From Australia 12:50AM (10/21/2008)
Agree ... this is a great effort from Toyota especially in changing times and i believe it will become a rather popular little car. And, the looks do grow on you - maybe we might even get it here in Australia.
ps. i also liked the new Avensis that was launched at the Paris Motorshow
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Gary 2:00AM (10/21/2008)
What's the deal with Japanese ads aimed towards the Japanese home market often having Causasians rather than Asians?
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the vegas style guy 2:22PM (10/21/2008)
I was a model agent in Tokyo. They have a serious white fetish.
Andrew 9:43AM (10/21/2008)
Isn't it obvious? They're exotic, and it makes it seem more "international". I see it of all the time in advertising. It's why fashion ads always feature people of different races.
john riley 8:08AM (10/21/2008)
For the N. Am market, I think they should lose the back seat - saving money on the seat and the rear air bag, and making room for the spare tire that is lacking in this version.
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