• Oct 20, 2008
Click above to view the video

We saw Toyota's iQ city car debut in Geneva last year, and now little Ikey has its own TV spot. Granted, there's precious little of the actual car shown until the last few seconds of the commercial, but this is advertising, after all. The spot is high-concept, with no boilerplate screaming about powertrains or showing the car oversteering across the screen, but you can tell that the car looks like a Scion xD that's been treated to a cut-n-shut for a length under three meters. Pronounce it "ick" if you like, but when your competition is the Smart, it's hard not to look, uh, smarter. Video embedded after jump.


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  • 15 Comments
      • 6 Years Ago
      For the N. Am market, I think they should lose the back seat - saving money on the seat and the rear air bag, and making room for the spare tire that is lacking in this version.
      • 6 Years Ago
      This car, IF coming to the US, was rumored to be under the Scion brand. In Europe and Japan, its still a Toyota. But I love this little car because it offers all the amenities and quality of the larger cars but in a tiny package.
      • 6 Years Ago
      Does the IQ have it's own brand logo in Japan? The badge at the end isn't a Toyota badge or any badge I recognize.
        • 6 Years Ago
        That's the logo of netzs, a dealer of toyota in Japan.
        Other than iQ, you can also find such logo on vellfire and ist (JDM of course)
      • 6 Years Ago
      I thought IQ was going to be a Scion product.
      • 6 Years Ago
      Wouldn't make sense to me unless cheaper then a yaris or much better fuel milage than a yaris.But if you want a tiny car-way better than a Smart.Someone from Toyota said they could use this tech to make a yaris size 7seater that would be interesting.
      Kumail
      • 6 Years Ago
      the design is growing on me and would like to see it in black, but i am really disgusted at the rumored $15,000 price tag, so worth it if it was aroung $12,000...

      imagine tuning this thing....
      • 6 Years Ago
      To tekd. This is the Japan logo of Toyota. You can buy it on net, to put in place of our normal Toyota logo! That fit perfect in front of your Yaris, Corolla or other Toyota car here!
        • 6 Years Ago
        Toyota uses it's "T"-logo worldwide.

        but Toyota uses different badging strategy in it's domestic (Japanese) market:

        In Japan, Toyota's cars have two logos: carselling chain's logo ("N" in this case) in front and Toyota basic "T" in the back. (One of Toyota's official carselling chain in Japan is called "Netz".)
      • 6 Years Ago
      So basically what i got from the commercial is that only anorexic people can fit in it?
        • 6 Years Ago
        They're called SUPERMODELS!
      • 6 Years Ago
      Agree ... this is a great effort from Toyota especially in changing times and i believe it will become a rather popular little car. And, the looks do grow on you - maybe we might even get it here in Australia.

      ps. i also liked the new Avensis that was launched at the Paris Motorshow

      • 6 Years Ago
      Nice little car...all it needs is some better wheels and it would look good!
      • 6 Years Ago
      What's the deal with Japanese ads aimed towards the Japanese home market often having Causasians rather than Asians?
        • 6 Years Ago
        I was a model agent in Tokyo. They have a serious white fetish.
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