Skip to Content

WoW Insider is getting ready for BlizzCon!

Filed under: Sedans/Saloons, Euro, Hatchbacks, Lexus

Lexus to launch compact in Europe, targeting 1 Series and A3

Europeans will get another premium compact car not bound for U.S. shores and this time it comes courtesy of Lexus. The automaker is targeting the BMW 1 Series and Audi A3, vehicles that its rivals have offered in the United States market. Lexus, though, only plans the vehicle for markets outside the U.S. where sales of smaller cars outpace their larger siblings. Apparently, Lexus has set a goal to sell 150,000 vehicles in Europe by 2015 and believes the new model is necessary to meet that number. At this point, we have no idea what platform the compact car would be based on, but Toyota certainly has a number of options, most notably the Auris, which is offered in the European market in hatchback form. There is also the possibility that the new entry-level Lexus could be based on an upcoming small hybrid model from Toyota that would slot beneath the Prius, a version of which the automaker plans to debut in the Lexus line.

[Source: WirtschaftsWoche (Google Translated) via Motor Authority]

Reader Comments (Page 1 of 1)

Featured Galleries

First Drive: 2010 BMW X6 M
2010 Jaguar XJ
Fiat 500C UK launch
1931 Miller V16 racing car
Review: 2009 Ford Edge Sport
2010 Hyundai Sonata - spy shots
Review: 2010 Cadillac SRX
Ferrari at 2009 Goodwood Festival of Speed
Bridgestone 3G RFT
Review: 2009 Smart ForTwo
Forza 3 Japanese Screen Shots
Review: 2009 Audi A6 3.0T
AOL Autos

Find Your Next Car


Autoblog Video

Autoblog Green

BloggingStocks

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum