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A 15-percent drop in Sonata sales since the beginning of 2008 is one reason Hyundai will idle its Alabama plant for 11 days between now and the end of the year (the near-2-percent drop in Santa Fe sales didn't help either). According to Hyundai Motor Company officials, the current sales slump and future sales projections of both models warrant the assembly slowdown. To limit the financial impact on the plant's workers, Hyundai will schedule the days on Fridays, and around the Thanksgiving and Christmas holidays. Hyundai also added, "We will continue to monitor the situation closely and hope that the economic conditions affecting our industry will soon normalize and allow us to return to a full production schedule as soon as possible." You and everybody else.

[Source: Automotive News, subs. req'd]

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    • 1 Second Ago
      • 6 Years Ago
      The Sonata is a nice little car. The Santa Fe is crap.
        • 6 Years Ago
        Not really crap. It's a good looking vehicle and everything about it is great, but it just lags behind the competition for a reason that is unknown to me...
        • 6 Years Ago
        The Sonata is hardly a little car. It's actually a large car per EPA.

        The Santa Fe is a very good CUV. I don't think it's behind the competition in any regards. It has always been the volume mover for Hyundai in the CUV/SUV category. This drop-off this year had nothing to do with the product itself but environment beyond Hyundai's control - this is happening all across, so Hyundai certainly isn't the only one suffering.
      • 6 Years Ago
      Well, regardless of the drop YTD, the fact that rental companies are not going to be buying a lot of cars in the near future, Hyundai is going to lose a big sales channel for both vehicles.
      • 6 Years Ago
      As cut backs go, making it into long weeks is a nice way to do it.
      • 6 Years Ago
      Actually, the Sonata is a very good mid-size car. I once drove a loaded Sonata 4 banger as a rental; it gave me an excellent impression! I took it for a long trip and found it was very quiet, smooth (despite its a 4 banger, smooth like a V6) and consumed very little gas along the way. To be honest I think the Sonata is as good as a Camry in term of drivability and comfort. Anyhow, i guess tough time ahead, everyone hurts!
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