Filed under: Marketing/Advertising, Audi
Audi employs fleet of snow plows to make a point
Click above to enlarge the Audi-sponsored snow plows
Thanks to an alert reader, we have a good look at Audi's most recent advertising campaign in Toronto. It's a bit odd, but extremely unique, involving snow plows and huge signs proclaiming that "Winter is Coming." Indeed it is, and depending on where you live, winter could potentially put an end to your driving fun. As you're surely aware, though, one of Audi's selling points is its Quattro all-wheel drive system, which aids in traction over a variety of surfaces, including snow. According to our tipster, this particular stunt proved successful in that it definitely grabs attention, "People were putting down their Starbucks so you know it has to be a good ad campaign," says our man on the streets of Toronto. For what it's worth, this appears to be the second year in a row that Audi has used this advertising campaign. Thanks for the tip, Dylan!
Reader Comments (Page 1 of 1)
Stumpy 9:39AM (10/18/2008)
I want an Audi, but who can afford to get a new car these days?
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Ken 10:58AM (10/18/2008)
People who don't live their life on the other side of a credit card with a 30% APR?
Stumpy 11:27AM (10/18/2008)
Hey! I only pay 29% APR on my Credit Card, thank you very much!
Cerberus 7:40PM (10/18/2008)
People who aren't poor?
CBR 9:45AM (10/18/2008)
I saw one of these here in Toronto, but the add was on the blade of the plow itself, very unexpected! but very unique
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catter12 9:47AM (10/18/2008)
You really have to try driving through 1/2ft of snow in an Audi before you talk about it. It's quite the adventure of how far can I push it before I start to slip?
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mj 10:23AM (10/18/2008)
Oh, it was attention grabbing I bet: "omg, wtf, gas is $5 and they're wasting it on THIS?"
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Andrew 12:20PM (10/18/2008)
You obviously know nothing about advertising costs. That fuel is *cheap* compared with the cost of renting billboards somewhere.
It's actually a very good way of spending Audi's ad budget.
Quattrofan 10:42AM (10/18/2008)
Slip? What slip? Unless you high-center, Audis are unstoppable. It also helps if you can drive.
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Gordo 10:50AM (10/18/2008)
I saw three or four of these yesterday on Steeles in Woodbridge... I kind of thought it was cheesy, but it definitely worked in getting my attention.
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Jim R 10:51AM (10/18/2008)
Well I'll give them points for creativity. THAT'S how you get your name in people's heads, by doing something unexpected like this. I'm only pissed because I didn't think of it first.
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bob 12:36PM (10/18/2008)
Fear sells. Just ask the government. =P
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Horizontallyopposed 1:07PM (10/18/2008)
that oughtta clear up the Bloor Street jam pretty quickly! get a few of those running on the 401 as well and congestion would be a non-issue...
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Ezra 3:09PM (10/18/2008)
I work for Pfaff Porsche, in Toronto. The Audi dealership responsible for the planning behind this, is just up the street from me and under the same ownership of Pfaff. I saw these plows in the lot of that Audi dealership. One of those plows backed into a 911 Turbo that was being held on the Audi lot. :) Very amusing to see the faces of the sales reps.
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catgirlshyla 5:17PM (10/18/2008)
Are they driving Volvo Plows?
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LowTeckh 7:09PM (10/18/2008)
Seeing an A6 or was it an A8 last year driving normally up to Whistler in a snow storm where the rest of the 'fleet' was going 30kph made me pretty damn envious. Worst drive of my life.
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CDN Crockett 9:28AM (10/19/2008)
Ah Toronto, the only Canadian city that calls in the Army to shovel them out. Brutal!!!
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CDN Crockett 9:28AM (10/19/2008)
Ah Toronto, the only Canadian city that calls in the Army to shovel them out. Brutal!!!
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Brn 8:56AM (10/20/2008)
"depending on where you live, winter could potentially put an end to your driving fun"
Only because it completely screws up rush hour traffic.
Where I live it snows a lot. Getting around town, it doesn't matter much. You're still stuck behind the car in front of you.
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DjDATZ 1:27PM (10/20/2008)
LOL...That building in the background is mine. :D :P
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