- Oct 16, 2008
REPORT: Silver still king of car colors, the future looks blue
Automotive paint supplier PPG says the color of tomorrow's car is blue. According to Jane Harrington, PPG's manager of color styling, "It's one of those colors that complements vehicle shapes... It's a globally acceptable color. It doesn't have any bad connotations."
The company studies trends in fashion, interior design, and consumer products to predict the tastes of fickle consumers. PPG isn't the only company predicting more blue sheetmetal on our roads and highways. An April report by chemicals giant DuPont also predicted a resurgence in the color, adding it was influenced by ecological concepts such as the sky and water. Consumers in 2008 apparently haven't caught on to the new "blue" trend yet. So far, 20 percent of the cars sold this year have been silver ("A neutral color that works on just about any car," says Harrington). White is second (18 percent), followed by black (17 percent) and red (13 percent). Although blue may be the new green, most consumers will still stick with black, white, and silver -- core colors that are always offered on nearly every vehicle.
[Source: AP via Google News, photo by Magic Super Toys]