• Oct 16, 2008
Click above for a high-res gallery of the Mazda Kazamai concept

According to president and CEO James Muir, the company would like to go a bit upmarket, attracting buyers looking for an aspirational brand. We're okay with that as long as Mazda's don't lose their sporty edge in the process. To make the transition, the automaker is looking to offer more variations of models already in its line and to add a few new ones. A new entry-level model could show up first, drawing styling cues from the company's radical concept cars such as the Kiyora concept recently shown as the Paris Motor Show. That new city car could be known as the Mazda1. A small crossover is also on the drawing board and was previewed by the awesome Kazamai concept from Moscow.

Also present and accounted for is the rumor that just won't die: a new RX-7, which would undoubtedly be powered by a version of Mazda's unique Renesis rotary engine. We'd expect the new RX to be a bit more than just an RX-8 with its rear doors lopped off, as the 7 has always been Mazda's top performer. That new halo car would complement the more aggressive MX-5 that the automaker is currently working on.


[Source: Autocar]


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    • 1 Second Ago
  • 21 Comments
      • 6 Years Ago
      I like Mazda's styling language and direction.

      What are the wheels made of? They look more luminescent than ordinary alloy wheels.
      • 6 Years Ago
      Don't go upmarket! Mazda tried this in the 90's and it almost destroyed the company.

        • 6 Years Ago
        C'mon, the 929, the Millenia, the posh poser Camryesqe 626, those were all GREAT Mazdas!

        Oh, and don't forget the Navajo. That's the SUV that put Mazda on the map.
        • 6 Years Ago
        The 929's were awesome vehicles.
      • 6 Years Ago
      Can't wait to see what they have up they're sleeves.
      • 6 Years Ago
      I see nothing but good things coming from Mazda in the next decade...
      • 6 Years Ago
      "That new city car could be known as the Mazda1."

      why not just bring over the Mazda2? i think it's aka the Demio? i would totally buy one!
      • 6 Years Ago
      I dunno...

      So far their new design language has yet to truly materialize.

      The Miata has gotten soft, and IMHO, uglier than the NB miatas, even the new refresh.

      The RX8 has been left to languish for a long time, with only a slight refresh, which is actually worse, in 5 years.

      The RX7 rumors have been flying since 2004 and the RX8 replaced the JDM-only swan song of the FD RX7, and nothing else with two doors and a hard roof has come since.

      The Kabura was fantastic, and well liked, and has never appeared for production. Nothing.

      The Tribute soldiered on, and has been augmented by two new CUVs... They may be sporty as CUVs go, but that isn't a sports car.

      The Mazda5 has been tucked into a corner, which is understandable, it is a bit of a niche product.

      The Mazda6 has now split from the 6 around the rest of the world, and has gotten fatter, lost two of the three body styles, and lost it's advantage over the Fusion and Milan, the V6-manual drivetrain, now NONE of them have it.

      The Mazda 3 is going to get a facelift... whoopie it is a nice car, but it isn't carrying the whole brand.

      So... On the strength of an aging RX8, and a soft miata, they claim to still be "zoom zoom."

      I am not so sure. I am a Miata owner, and I am not that impressed with Mazda's direction, which seems more and more mainstream.

      If they are going up-market, that means they will be focusing even LESS on real sportiness.

      I'm not going to hold my breath on this one. Mazda needs to produce a real two seat, hard roof, high performance sports car. Whether they call it RX7, RX9, Kabura, or whatever.

      They need to sport-up their 3 and 6 with Mazdaspeed versions.

      And they need to implement their design language, rather than spending money on auto-show exhibits, which is all that their concept cars seem to be.

      Personally, I think they should also branch into a mid-engined halo sports car to really solidify a new sports car credential. Base it on the Furai design, toned down for production. Sort of a cross between RX7 and the old NSX, as a competitor to Cayman, and more affordable than the super car crowd.

      Sorry, but I am not anxious for a Mazda alternative to a Buick or Caddy CTS, or 3-series. Those cars already exist. Mazda should play to it's own strengths, not follow other brands in already established market segments.
        • 6 Years Ago
        You're kidding right?

        Namely with these


        The Mazda6 has now split from the 6 around the rest of the world, and has gotten fatter, lost two of the three body styles, and lost it's advantage over the Fusion and Milan, the V6-manual drivetrain, now NONE of them have it.

        It's PRETTY clear that them dropping those variants will NOT hurt sales because they never sold in the first place! The ONLY reason why it's heavier is because it's Significantly larger than the one it replaces, the one that truly replaced the 1st gen isn't sold here, it's too small.


        The Mazda 3 is going to get a facelift... whoopie it is a nice car, but it isn't carrying the whole brand.

        No sorry, new platform, a significant bump in power for both engines, a completely NEW interior, more refined, it's not a "facelift".

        They need to sport-up their 3 and 6 with Mazdaspeed versions.

        I'm going to assume you're not talking about the current Mazdaspeed3, and the now discontinued Mazdaspeed6(due to POOR sales), the Mazdaspeed3 is coming back for sure, so what are you talking about, really though?


        Sorry, but I am not anxious for a Mazda alternative to a Buick or Caddy CTS, or 3-series.

        Um.. I read nothing about a 3-series competitor, I read about the RX-7, MX-5, a Mazda1, a new entry level Mazda, and a Small crossover... are we reading the same thing?
        • 6 Years Ago
        I agree with ASEVENSEE4...I don't see any reason to be concerned. Afterall, as soon as you hop into the new 6 or the CX-9 everything says 'upscale'. But yes, I don't want to see this company go mainstream in the wrong sense of the word. What do I mean? See: Honda/BMW. Actually even Porsche for that matter.

        And yes, they need a supercar halo car. This company can, should and probably will do it. They have busy solidifying their base and I'm guessing (and hoping) then now have the $$$ and market recgonition to do just that.
      • 6 Years Ago
      I am still holding out for the Kabura/MX4 to show up sometime. I thought it was gorgeous and I loved the idea of 3+1 seating.

      It seems perfect for the cheap FR market that Hyundai is re-opening and Nissan/Toyota seems to be gearing-up-for.
      • 6 Years Ago
      Mazda needs to hurry up and bring over the Mazda2 as well as bring out a new RX. My Mazda wishlist: 1. a small SUV that isn't rebadged Escape, 2. a sporty coupe ala the departed MX-6, 3. a $30-$35K sedan that would compete with the entry-level luxury/sport sedans and of course 4. a MS MX-5!
      • 6 Years Ago
      Bring back Amati!!!!!
      • 6 Years Ago
      RX-8 will never be as beautiful as the RX-7, but its not all bad. Instead of bringing back the RX-7 they need to look to the future. RX-9??? Take styling cues from the RX-7 but leave the name in the past a la Z cars. I'm all for them taking the company upmarket as long as they don't try to go too far.
      • 6 Years Ago
      YES MAZDA! I dare you to bring the 7 back! No fancy 4drs or 4 seats. Just two for each please and slap the 16X motor in it, making around 300hp is okay!
      • 6 Years Ago
      DO IT!
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