Denise McCluggage: Ford's "Mark Fields is a wuss" on diesels
The problem is focus groups are notoriously unreliable when people are asked about things they know nothing about, especially when it comes to cars and design. Americans that have an opinion on diesel typically have a bad one because of their exposure to noisy, smoky trucks. In my own experience whenever people are exposed to modern diesels they are shocked at how quiet, clean and powerful they are. McCluggage calls on Ford to show some cajones and bring diesel cars like the Fiesta to the US market. I concur and say the same to GM and Chrysler. Oh the hat that she was wearing at the start of the Audi Mileage Marathon? It says "Torque and Range" referring to diesel engines.
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