First Drive: 2009 Volkswagen Routan
2009 Volkswagen Routan – Click above for high-res image gallery
The Volkswagen Routan's "German Engineering" ad campaign has provided plenty of irony-laced comedic fodder for the Autoblog water-cooler, and VW's own press release doesn't help, heralding the Routan as "a stylish alternative to the minivan." An alternative to what?
In a perfect world, VW would have revolutionized the moribund minivan segment with a production version of the 2001 Microbus concept, thereby capitalizing on V-Dub's cheeky heritage in the same way the new Beetle did in the late '90s, and perpetuated by other vehicles like the MINI Cooper and Fiat 500 today.
Thankfully, all is not lost. According to VW's Product Planning Manager, Bret Scott, "We would never say 'no' to the possibility of a Microbus revival." But in the meantime, we have to make due with this: the 2009 Volkswagen Routan, a reworked Chrysler Town & Country that VW execs call (with a straight face) "The Beetle of minivans."
Gallery: First Drive: 2009 Volkswagen Routan
Photos Copyright ©2008 Damon Lavrinc / Weblogs, Inc.
Now that you've stopped laughing and have caught your breath, let's look at substance. The Routan eschews the Dodge Caravan/Chrysler Town & Country's front and rear end with an admittedly attractive set of fascias. But viewed in profile, all it takes is a few well-placed hands covering the bow and stern to reveal the Routan's Windsor, Ontario roots. The new front end is undeniably VW, with trapezoidal HID headlamps, a deep air dam and grinning grille, while the rear taillights, redesigned hatch and 17-inch wheels (standard on SE and SEL trims) do their best to compliment the van's lunchbox proportions.
It's a similar story inside. The switchgear, stereo, electronics, optional sat-nav and redundant audio controls mounted on the underside of the steering wheel are all carryovers from the Pentastars, but the headliner, dash and door materials are easily a step above the Caravan and Country on which the V-Dub is based.
Power sliding rear doors are standard on the SE and SEL, as is three-zone climate control (automatic on SEL) and a host of information is housed in the instrument cluster, including dual trip odometers, temp display, compass, fuel range, trip time and gear indicator (SEL models also benefit from a tire pressure and audio display). Choose the S trim and you're left with a blacked-out panel on the bottom of the tachometer. The SEL's power-stowing third row and electronic lift-gate is a worthwhile feature for families on the move, but Chrysler's famed Stow-and-Go and Swivel-and-Go seating is notably absent, replaced with a set of more comfortable chairs occupying the Routan's mid-section.
On the topic of seating, the driver and front passenger enjoy more bolstering than any minivan has the business to offer. It's one indication that Volkswagen's 100,000+hour Routan reworking put a premium on driving dynamics, stiffening the springs and dampers while also adding a dose of "Euro feel" (their words, not ours) to the steering. The effect is good, but hardly soul-stirring – exactly as you'd expect in a minivan. Steering is light, but not quite overboosted, and while body roll is de rigueur for the segment, it's slightly less pronounced in the Routan compared to its structural siblings.
As for power, here's all you need to know: go big. The long-in-the-tooth 3.8-liter V6 needs to be put out of its misery post haste. The SOHC 4.0-liter V6 not only offers more power (251 hp and 259 lb.-ft. of torque versus 197 and 230), it also gets better fuel economy to boot (17/25 city/highway versus 16/23). Both engines are mated to a six-speed automatic that does its best to shovel power to the front wheels, and with the 4.0-liter V6 delivering a 0-60 time of 8.9 seconds (not entirely bad for a barn on wheels), it's all the more reason to opt up for the SEL package.
Volkswagen aims to take a 5% chunk out of the minivan market here in the U.S., and the Routan actually has a shot of stealing a few buyers cross-shopping comparably equipped Honda Odysseys, Toyota Siennas and Nissan Quests. We somehow doubt that VW's core demographic will be looking at the Dodge and Chrysler products that form the foundation of the Routan, particularly when you consider price. The entry-level S model (with the 3.8-liter V6) starts at $24,700, while the range-topping SEL begins at $33,200 and heads into the high $30k-range. For comparison, the Odyssey starts around $26,000 and crashes into the $40k ceiling when decked out with all the amenities. For buyers looking for a practical family hauler that isn't one of the usual suspects, the Routan could fit the bill. But until VW decides to live up to its lofty ideals and bring back the Microbus, those of us looking for some style and sense will be left wanting.
Gallery: First Drive: 2009 Volkswagen Routan
Photos Copyright ©2008 Damon Lavrinc / Weblogs, Inc.
The automaker provided lodging for this event.


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Reader Comments (Page 1 of 4)
Donnie 12:09PM (10/14/2008)
Having had a short, 5-month stint with a 2008 Grand Caravan, I can honestly say the Routan REEKS of Grand Caravan. It's like slapping VW badges on a Caliber and calling it a Golf. It doesn't work.
VW had a great thing with the Eurovan. They should have stuck with it, IMHO. There's no way I'd pay premium over a Grand Caravan or a Town and Country to get a re-badged Mopar that just reeks of Caravan.
Also,
"...host of information is housed in the instrument cluster, including dual trip odometers, temp display, compass, fuel range, trip time and gear indicator (SEL models also benefit from a tire pressure and audio display). Choose the S trim and you're left with a blacked-out panel on the bottom of the tachometer."
That instrument panel is STANDARD on the baseline Grand Caravan, which has an MSRP of $3,000.00 LESS than the 'S' trim.
Sorry guys, but I'm just going to classify this as an EPIC FAIL, much like the rebadged Mistu cars and trucks of the '80s.
Want a Chrysler-made minvan? Go buy a Chrysler or a Dodge, where at least the powertrain warranty lasts as long as you own the vehicle.
Reply
zamafir 12:25PM (10/14/2008)
"honestly say the Routan REEKS of Grand Caravan. It's like slapping VW badges on a Caliber and calling it a Golf."
Um. that's what they did, they slapped a badge on a grand caravan and tweaked the lights. This pos will flop worse than the phaeton.
Donnie 12:35PM (10/14/2008)
But zammy, it's different! Or....something.....LOL. You are absolutely correct in that it's exactly what they did. I just wasn't completely thinking when I said it LOL.
Xcountryflyer 12:35PM (10/14/2008)
Chrysler should be selling this version as their own. That said, the Chrylsler/VW vans are still behind the Sienna and the Odyssey, which will be getting redesigned in the next couple years making it even tougher. It really is sad that VW felt desperate enough to do this. That they are even hoping for 5% of the minivan market is hilarious.
Donnie 12:37PM (10/14/2008)
Xcountry,
I completely agree. This is complete nonsense in my book. VW must be in some kind of trouble to go to this extent.
Next, we'll see a Lotus converted to EV and sold as a Dodge. Oh, wait.....
oZ 12:46PM (10/14/2008)
Xcountry, in what world are the Chrysler minivans behind the Odyssey and Sienna? The Chryslers outmatch them in economy, price, and features, and are on par with reliability. Odyssey outdoes the Chryslers in 0-60, but that's where it ends. The Chryslers also outsell both of them.
AZZO45b 1:16PM (10/14/2008)
Xcountry: It probably was a concept hatched by ex DCX executive, Wolfgang Bernard (sp?) who had a short stint at VW. Its also probably another reason he's NOT there any longer!!! :) :)
sk 1:54PM (10/14/2008)
oz, ever tried to sell a used Chrysler Minivan. Try it and you'll see the real difference between it and an Odyssey.
Xcountryflyer 2:46PM (10/14/2008)
oZ: If we all chose cars by economy, price and features, we'd be all driving Hyundais, which seem to offer a lot of features for the price. It really comes down to the whole package: interior/exterior appearance, the interior material feel/quality, driving feel expectations, etc. And especially consumer brand image, the Honda Odyssey and Toyota Sienna have a brand image that is leagues better than the Chrysler/Dodge minivans. At the end of the day, people want to feel good about their purchases and I think the Sienna and Odyssey do a better complete job with that.
Frylock350 2:57PM (10/14/2008)
@oz,
Actually the 4.0/6sp Chrysler minivans are the dragstrip kings. Edmunds Insideline did a test and the new GC was the fastest minivan they've ever tested.
MikeW 4:43PM (10/14/2008)
The Caravan isn't the fastest.
The Toyota Sienna is the fastest.
http://www.caranddriver.com/content/download/2837/38493/version/5/file/Spcshtls_powertrain_2.pdf
Bob-omb 5:30PM (10/14/2008)
"The Chryslers outmatch them in economy, price, and features, and are on par with reliability. "
HAHAHA. oZ, thanks for the laugh! That's the best one I've heard all day.
rj 4:38PM (10/17/2008)
At 35 years old I certainly haven't seen it all...
Still, the "having babies for German engineering" ad campaign w/ Brooke Shields is THE WORST ad series in the history of advertising.
Reply
lauralemay 12:19PM (10/14/2008)
As a eurovan owner, this makes me so terribly sad.
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Torrent 12:20PM (10/14/2008)
Better looking than the Chrysler versions, but it's not attractive. What VW needs is that Microbus based off the Tiguan and (if anything comes from Chrysler) they need a Journey-like Crossover. Their Routan is completely different than what they need right now. I don't see it lasting for long. In a world of do-it-all Crossovers, you think people will go back to a minivan?
The beetle of minivans..........lmfao
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Andrew L 12:22PM (10/14/2008)
I am sorry but this van is a complete joke
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VP 12:24PM (10/14/2008)
So the interior is not VW, the mechanicals are not either. So why would i pay premium price for this when i can get a Grand Caravan?
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icu812ru469 3:53PM (10/14/2008)
So we can say we drive a "German" engineered vehicle... a VW !!!!
Slade 12:26PM (10/14/2008)
What a cop out VW. I thought you pride yourselves on making quality products that are your own. Not borrowing garbage from a failing car company like crapsler. Make your own product. This is a disgrace. I don't even know if those engines you have in that minivan are VW. Than there is really no point in owning it. you just threw a nearly VW interior on a Chrysler and changed the from nose and lights. FAIL is right.
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Hayley 8:49PM (10/14/2008)
Nope, they're using Chrysler minivan engines, including the tired old 3.8litre OHV V6. Epic fail is right.