- Oct 13, 2008
PSA/Citroen to launch low-cost car for emerging markets
Following the approach taken by rival Renault, PSA/Peugeot-Citroen is working on an entry-level car set to debut in emerging markets in 2011. The Renault Logan has done well in Russia and Romania, which has prodded this interest and action from PSA. The new five-passenger vehicle will be assembled in Turkey or Poland and sold in eastern and central Europe, Russia, Turkey, and North Africa wearing both Citroen and Peugeot badging. If successful, sales would also expand to include China and South America. Even if the vehicle sells well, PSA/Peugeot-Citroen CEO Christian Streiff maintains there are no plans to sell the new car in western Europe – regardless of Renault's strategy.
[Source: Automotive News, subs. req'd]