Scion's been a perennial SEMA attendee for the last five years, with customization being a central tenet of the brand. This year, the cool-seeking Toyota nameplate is bringing a sextet of vehicles, three each of tCs and xBs, all customized. The xBs were sent out to customizers to get thematic treatments. The three art cars embody different ideas; one's a camper in the vein of Westfalia Volkswagens, another's been chopped and dropped to create a lakebed hot rod, while our favorite is an ersatz Roach Coach. Blaine Fontana was responsible for the camper conversion, while Jeff Soto whipped up the salt flats car, and Kenton Parker decided to celebrate the xB's non-curvy shape with the foodservice conversion.
Bonneville speed trial cars serve as inspiration for one of the customized tCs, as well. Scion distributed three tCs to customizers for the 2008 Scion Tuner Challenge, with the winner to be announced during SEMA. Eddie Hahm of "Fast Eddies Garage" fame took it retro and created an homage to a time when hot rodding meant more than mounting dubs and a bodykit. Fatlace founder Mark Arcenal dreamt up a DTM racer, while John Pangilinan made an even more butch looking tC with his widebody design. These six cars are sure to be just some of the Scions at SEMA. Indeed, there will be several other custom Scion models at the brand's booth, like an xD with its top chopped. We'd be down with some of these customs, even if underneath it all, they're still Scions.