2010 Toyota Prius steals font from Michael Knight
Toyota's marketing team has released the first image of the next-gen Prius, and it's not what you think. The shot shows what appears to be the welcome screen that will appear on the car's in-dash screen upon startup, and the font looks curiously like the same one used by the new Knight Rider series on NBC. We doubt this means Prius v3.0 will have Turbo Boost built in, but it will have a larger four-cylinder gas engine and more powerful electric motor. Unfortunately, the new Prius is expected to carry over its nickel-metal hydride batteries rather than going with new lithium-ions, at least for now. The 2010 Toyota Prius will be making its first public appearance at the 2009 Detroit Auto Show in January, and we'll be there to greet the new green king in person. Thanks for the tip, Danny!
[Source: PriusChat.com]
Reader Comments (Page 3 of 3)
AIL 1:08PM (1/15/2009)
Exact same or not, who cares? Take your precision typography and shove it. It certainly makes me think of Knight Rider, 80's and most importantly DAVID HASSELHOF.
Good work Toyota.
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apearlman 5:01PM (10/06/2008)
At last we've found the diabolical secret of the Prius's success: typeface copyright infringement.
Those diabolical Toyota marketing people, trying to tie their niche market car's image to the blockbuster runaway success of this TV juggernaut!
Without Autoblog, what would I do for daily laughs?
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Donnie 5:32PM (10/06/2008)
Uhm.
No.
Go look at the Prius nameplate on a 2004-2008 model. The font is the same, but italicized.
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Aaron 9:28PM (10/06/2008)
How about the 80s ford escort/ escortRS logos.... I'd say that the true originator
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f650 11:57AM (10/07/2008)
Dear Autoblog,
No one cares about Knight Rider, videos you make about it, or navigation systems that use Mr. Pheeney's voice. Please stop.
Sincerely,
Everyone
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