Click either image for high-res galleries of the Renault Megane III

Renault is stepping things up a notch. The French automaker has launched an aggressive campaign to refresh and broaden its lineup, including recent launches of the new Laguna, Twingo and Koleos, to name just a few. But this one will likely prove more important than all the others.

The Megane is Renault's bread and butter, competing in a dog-eat-dog segment against the likes of Volkswagen's new Golf and the popular European-spec Ford Focus. Diversity is part of Renault's plan of attack, planning to offer six different Megane bodystyles, each with its own distinct character. To start off, Renault launched the five-door hatchback and the sleek new coupe on its home turf here in Paris. Both represent striking departures from the models they replace, and the three-door cuts a particularly aggressive silhouette. Check out the images in the gallery below to see what we mean.

Related GalleryParis 2008: Renault Megane Coupe

Related GalleryParis 2008: Renault Megane III