Prior to Ferrari's successful customization plan for the 612 Scaglietti, your best bet at having Maranello build you a one-off would be to throw your wealth around like a Sultan. The One To One Personalisation Programme has been met with enthusiasm, so Ferrari is going to offer the factory custom treatment on the 599 GTB Fiorano, as well. The official announcement will take place at the Paris Motor Show tomorrow, where everyone will be packed like sardines to get a glimpse of the new Ferrari California up-close. An Atelier has also been set up in Italy to aid buyers in looking through all of the various permutations in order to come up with just the right car. The only option we're interested in is the one entitled "park a Ferrari in your driveway."
AS EXCITEMENT OVER THE UNVEILING OF THE FERRARI CALIFORNIA BUILDS, THE PRANCING HORSE ANNOUNCES THAT THE ONE TO ONE PROGRAMME HAS BEEN EXTENDED TO THE 599 GTB FIORANO
Maranello, 29th September – The Ferrari stand at the Paris Auto Show will host the official unveiling of the new Ferrari California, the stunning coupé-cabriolet that has created such expectation amongst both those in the industry and the public at large.
But this is not the only piece of good news to come from the Prancing Horse at the Paris Show as we will also be announcing the extension of the One To One Personalisation Programme, debuted last March solely for the 612 Scaglietti, to the 599 GTB Fiorano.
Thanks to the success it has enjoyed over the last few months, we are now extending the service to the most powerful 12-cylinder in our current range. 599 GTB Fiorano clients will now be able to visit the dedicated Atelier in Maranello to create their own truly bespoke car. Not only will they have a vast range of special content to choose from but they will also be assisted by specially trained Ferrari consultants.
As at Geneva, we've recreated the Atelier for our stand at the Paris Show too. This is an area to which clients can come to work out every last detail of their 599 GTB Fiorano on the basis of their own personal needs and tastes.
Dedicated Ferrari staff will be on hand to work with clients at each step of the way. Naturally, all of the various personalisation options on offer will ensure that the intrinsic character of the car is unchanged and will not in any way impinge upon the car's active or passive safety systems.