Filed under: Marketing/Advertising, Chrysler, LLC., Dodge
Dodge offering rebates to pregnant German women
Dodge is looking to spur sales in Germany while at the same time increase the country's birth rate in a new marketing campaign that's one for the ages. German women who come to a Dodge dealership with proof of procreation and the resultant pregnancy will get a discount on the Dodge car or minivan of their dreams. Apparently, the birth rate in Germany is precariously low, which has led Dodge to, ahem, conceive this idea. Expecting moms get nine months (clever) deferred financing if they can present proper proof of their pregnancy. Considering women have to pee on those sticks to find out if they're preggo, we hope local German dealers have plenty of latex gloves and disinfectant on hand. When my wife had some odd cravings when she was pregnant, but never once did she ask for a Dodge. She did tell me once, however, that the Dodge Ram logo looks like a uterus, so maybe this campaign makes sense after all.[Source: Obscene Desserts, Photo by Viewmaker | Creative Commons 2.0]
Reader Comments (Page 1 of 1)
TJ 4:38PM (9/29/2008)
Are we sure this is actually sanctioned by ChryFi?
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garlinski 4:47PM (9/29/2008)
Doesn't that go against the Chrysler... err... VW Routan marketing????????????????????
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Russell 4:50PM (9/29/2008)
Low birth-rate in Germany is a direct effect of Dodge just being there.
TJ 4:57PM (9/29/2008)
And the award for retarded comment of the day goes to.....
...drum roll...
...Russell!
congrats!
Russell 5:02PM (9/29/2008)
Hey, if you like crap cars thats your business. Only retards drive Dodge.
B 5:58PM (9/29/2008)
I was thinking the same thing, VW is doing some creepy pregnancy related ad-vert campaign too. wierd.
JAZ 6:54PM (9/29/2008)
Has it really gotten that bad for Dodge?
Russell 8:40AM (9/30/2008)
@JAZ
Was it ever good for Dodge?
henrykrinkle 4:51PM (9/29/2008)
A Dodge? Sounds more like a birth control method.
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kaushik 5:35PM (9/29/2008)
@henrykrinkle : Nice one - it does seem like a women repellant.
@garlinski : this IS suprisingly similar to VW Routan - both are equally weird and in a way tasteless.
@ Ressell :TJ has probably gone to refuel his dodge, or may be to get it fixed. But, I am with you on that !
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Chidfreegearhead 10:37PM (9/29/2008)
I hope other manufactures don't follow suit. Breeding should not be rewarded.
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8189720 1:35AM (9/30/2008)
hear, hear!
CarlosMC 11:30AM (9/30/2008)
Will anyone cheat (like getting their friends tests)? And more important, will it work for Vipers? I can see a guy getting his gf pregnant, for the rebate...
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Kirk Griffiths 8:07PM (10/01/2008)
Isn't this sexist? I mean, what if Dodge (or anyone else for that matter) offered discounts or rebates to "men only" or "fathers to be only"? WOW !! I can hear it now - womens' rights groups would be howling: "SEXIST !! SEXIST !!
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pratik 8:17PM (10/01/2008)
hmmm, discrimation lawsuit anyone?
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good grief 8:33PM (10/01/2008)
why is this not a program in the USA for whites?
we know the black and hispanic birth rate is up?
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Mike 8:45PM (10/01/2008)
Lots of pregnant Turkish, Morrocan and Muslim women will be getting deep discounts on this one!
I hope GM accepts food stamps because most of the German nationals are too busy working and paying taxes to have babies!
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Mike 8:46PM (10/01/2008)
Lots of pregnant Turkish, Morrocan and Muslim women will be getting deep discounts on this one!
I hope GM accepts food stamps because most of the German nationals are too busy working and paying taxes to have babies!
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tt-rexxx 10:17PM (10/01/2008)
german women look like they should be driving jeeps anyway LOL
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8189720 12:20PM (10/04/2008)
hear, hear!
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