- Sep 26, 2008
VIDEO: Cloaked BMW X1 Concept is a hip-hop wannabe
Click the image above to view the teaser video of the BMW X1 Concept
Rocking graffiti styles we haven't seen on the street since the late 90s, BMW has put out a 40-second teaser video of a covered X1 Concept being unloaded from an enclosed trailer ahead of its debut next week at the Paris Motor Show. Our skateboarding, urban protagonist tags the letters "M," "C" and "X", using each letter to spell out some lofty buzz words about the X1's desired demographic, simultaneously stoking our curiosity and leaving us shaking our heads. Check the video after the break and stay tuned on Thursday for the official reveal, live from Paris.