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Click the image above to view the teaser video of the BMW X1 Concept

Rocking graffiti styles we haven't seen on the street since the late 90s, BMW has put out a 40-second teaser video of a covered X1 Concept being unloaded from an enclosed trailer ahead of its debut next week at the Paris Motor Show. Our skateboarding, urban protagonist tags the letters "M," "C" and "X", using each letter to spell out some lofty buzz words about the X1's desired demographic, simultaneously stoking our curiosity and leaving us shaking our heads. Check the video after the break and stay tuned on Thursday for the official reveal, live from Paris.

[Source: BMW-web.tv]



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    • 1 Second Ago
  • 13 Comments
      • 6 Years Ago
      bmw: kill the x1 and focus on a 3 series sedan that doesn't look like a potato on wheels.
      • 6 Years Ago
      The filmography in that video makes me want to stab rare animals.
        • 6 Years Ago
        funniest comment in my 29 years on earth
      • 6 Years Ago
      Chris Bangle and Adrian Van Hooydonk are designers wannabe.
      B
      • 6 Years Ago
      WTF????

      The yuppie-mobile goes "urban". Someone should let them know that looping a irrelevant, generic hip-hop soundtrack over a video of some guy doing graffiti is WAAAY past cliched.

      Maybe they're trying to score some Scion: "corporation cool" points.

      "Yeah, yeah we get it. We're down. We're hip...Trevor, do you know if they're serving mocha lattes at the next board meeting?"

      word to your mother
      • 6 Years Ago
      FAIL.
      • 6 Years Ago
      A typical example of trying to be cool or "street" by people who are not... even the music sucks. They should hire me at BMW Marketing.. Graduate this year. Excited by the car though.
      • 6 Years Ago
      bmw: kill the x1 and focus on a 3 series sedan that doesn't look like a potato on wheels.
      • 6 Years Ago
      Damn I hate hiphop...
      not so excited by the car either
      • 6 Years Ago
      What? Why? I like hip hop, but what does generic music, bad graffiti, and skateboarding have to do with BMW? Can the 12 year olds who might be impressed with this weak commercial even afford this car? Anyone over the age of 13 will be disappointed with this. If you want to target the youth market, use younger people to come up with commercials, not old men. Why would you want to target the youth market anyways? BMW, never do this again, you have been warned.
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