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Lexus doesn't have a good history with the ads for its hybrid SUVs in Europe. Not too long ago, Toyota got into trouble for running the slogan "HIGH PERFORMANCE. LOW EMISSIONS. ZERO GUILT" in reference to its Lexus RX 400h hybrid SUV. The marque is back in the Advertising Standards Authority's doghouse for another ad for the same vehicle. Here's the wording that got banned: "THE LEXUS RX 400h. PERFECT FOR TODAY'S CLIMATE, (AND TOMORROW'S)" Under that text, it says, "Driving the world's first luxury hybrid SUV makes environmental, and economic, sense."

Four complaints brought the ad to the ASA's attention, and the body deemed that Lexus was misleading customers into thinking that the vehicle has low emissions in comparison to all other vehicles. Toyota claims, though, that it was only comparing the SUV with other vehicles in its class. No dice. Because the RX 400h sports 192g/km of carbon emissions, it ain't helping the climate any. The ad was banned and subsequently revised, as you can see in the picture above.

[Source: The Guardian]

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