• Sep 25, 2008
Click above for high-res gallery of the Dodge Viper ACR

While most of us would be more than happy to own just one Viper, some lucky company will soon take the entire operation off the hands of Chrysler, LLC. We hear there are multiple interested parties, and according to Vice Chairman Tom Lasorda, Chrysler is looking to begin real negotiations within the next few weeks. It's hard to imagine a Viper coming from a manufacturer other than Dodge, but there has been talk that the iconic American sportscar could be gobbled up by a well-known tuning firm, or even a group of investors. Whatever happens, we just hope that the Viper -- as a car or as a brand -- continues showing its formidable fangs and doesn't end up a mere shed skin of its former self. You can check out our First Drive of the Viper ACR or our In the Autoblog Garage review of the Viper SRT-10 to see just what we think about Dodge's supercar.



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  • 25 Comments
      • 6 Years Ago
      Since we have other competitors that out shines the Viper brand such as the ZR1, GT-R, M3 and CTS-V to name a few, I will offer $10 for the Viper brand.
        • 6 Years Ago
        I would like to further point out that this is the ultimate "drivers car". The GT-R -V -OMGWTFBBQ might have higher performance, but only because the car will interpret your intention and chauffeur itself around.

        This makes it a great halo car and rather useless for profit as the market of people with both the money and skills is small.
        • 6 Years Ago
        I agree, pmalloy- that and the fact that the Viper is a better performing car...
      • 6 Years Ago
      "Let me get out my check book..."
      • 6 Years Ago
      Oh no! Say it isn't so!
      • 6 Years Ago
      Say what?
      • 6 Years Ago
      Maybe they could pair up with Aston Martin and Mercedes Benz, and get in on that cross-pollination thats happening. MB loves high-hp crazy cars, Aston fills in the luxe niche and Viper could be a way to let both companies loose on their wilder ideas.

      This could be a really good move, as the Viper's continued existence is something any real enthusiast can be happy about.
      • 6 Years Ago
      excellent move, likely to end up with both parties happy.
      • 6 Years Ago
      OK, sell the only thing you have going for your image. Maybe it was helping lose some money, but the Viper is an icon for Dodge and they are going to throw it out just like Ford did with the taurus name and then decided to bring it back.
      • 6 Years Ago
      The Viper is a 'Bob Lutz' baby from the late 80's, he/they should buy it, and then show us what one w/ the volt powertrain could do!
      • 6 Years Ago
      This is a bad idea.

      Selling the Viper probably won't make Chrysler a lot of money, only good product planning and market can do that. And even if they do get a good deal, what's the use of having a lot of money if you're just going to spend it on gas guzzling SUVs and trucks which aren't going to make you money anyways?

      Also, this will just generate a lot of negative publicity, which causes even more people to shy away from Chrysler.

      A solution could be to keep the Viper name, but just reduce production. Make it an image car (more so than it already is). Chrysler should then sell either the SUVs, the trucks, or the anemic Sebring. Then they should focus on making cars that appeal to the public; the new EVs are a great idea, just focus on and expand the concept so more models are included. And make a useful hybrid, the Durang/Aspen are worthless.
      • 6 Years Ago
      big mistake, remember why Ford couldn't name the Ford GT the Ford GT40?

      They should just keep the Icon and not sell it like GM did with the Camaro. Yes times are tough these days but it's all a cycle...and pretty much soon enough the time will come when Dodge needs the Viper just as Chevy needs the corvette....
      • 6 Years Ago
      Awesome, my 01 only had about 260 made in my color. The "Dodge" version of the Viper will now become an instant collectible.
      • 6 Years Ago
      I know this is about wringing every dollar out of Chrysler, but I'd be interested in knowing if they considered branding the new Dodge EV as a Viper. Would be very progressive to leave behind the tired old push-rod gas sucking hi-po machine for a hi-po package with a way better image. Long term the Viper brand may be more valuable that way.
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