• Sep 25th 2008 at 3:58PM
  • 23
Click above to view high-res gallery of the 2009 Dodge Ram Lone Star edition

Cowboys and truck-lovers unite for the Texas State Fair every year around this time. It's where big-time truckmakers often release special editions of their pickups just for the Texas market, again underscoring just how important the Lone Star State is for sales. So it is this year with the 2009 Dodge Ram Lone Star edition. Starting life down the assembly line as a Ram Crew 1500 SLT in either two- or four-wheel drive, various chrome accents, 20-inch wheels (either painted or chromed) and big 4-inch dual exhausts integrated into the rear bumper have been added. Inside, a lighting group is standard equipment along with an up-level leather steering wheel. Lest those following you don't know what or where you're driving, a Lone Star badge is affixed to the tailgate left of the huge Ram-head logo. Very subtle. The good news is that Texans won't be charged an arm and a leg for the Lone Star edition, as it adds just $1,500 to the price of a HEMI-equipped Ram, a big savings over the $3,560 it would cost to replicate otherwise. If all of this is enough to make you want one, and you live in Texas, expect the Lone Star to reach your favorite dealer sometime next month.


[Source: Dodge]

PRESS RELEASE:

Dodge Doesn't Mess With Texas; Introduces All-new 2009 Lone Star Edition Dodge Ram


* 2009 Lone Star Edition Dodge Ram 1500 provides new level of exclusivity with premium exterior and interior treatments
* Available beginning this month in Texas only
* MSRP for the Lone Star package is $2,810, which includes special equipment and 5.7-liter HEMI® engine


Dallas, Sep 25, 2008 - At the State Fair of Texas today, Dodge will introduce the all-new 2009 Lone Star Edition Dodge Ram 1500, a Texas-exclusive model in the 2009 Dodge Ram lineup. The new truck arrives this month with a truck-load of special equipment and enhancements.

"Texas is the single largest truck market on the planet for Dodge," said Mike Accavitti, Director – Dodge Division, Chrysler LLC. "Texans love their trucks, and Dodge gives them more to love with a special edition of our game-changing 2009 Dodge Ram – already the best pickup available anywhere. With the Dodge Ram Lone Star, Texans get style, performance, utility and even more value."

The all-new 2009 Lone Star Edition Dodge Ram begins as a Ram Crew 1500 SLT model in either two-wheel drive or four-wheel drive, with more than 35 new or improved features when compared to the previous light-duty Dodge Ram. These features include:

* Dodge Ram's first-ever crew-cab size model
* First-in-segment coil-spring, five-link rear suspension fitted to a solid rear axle provides the required towing and payload capability, with ride and handling unexpected in a pickup truck
* New 5.7-liter HEMI V-8 provides more horsepower (390 hp) and torque (407 lb.-ft.), with increased fuel economy (20 mpg on the 4x2 model)
* Best-in-class aerodynamics – under .40 Cd – help improve fuel economy and performance
* First-in-segment, RamBox™ cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins; pickup bed dividers; 2-foot bed extender; and cargo rail system with sliding, adjustable cleats
* First-in-segment, factory-installed 4-inch dual exhaust styled dramatically into the rear bumper
* First-in-segment store-in-the-floor bins
* Nearly twice as many storage bins (42) than the previous model (26)
* Standard front and rear side-curtain air bags, four-wheel Anti-lock Brake System (ABS) and Electronic Stability Program (ESP)
* Significantly upgraded interiors

The all-new 2009 Lone Star Edition package includes the new 5.7-liter HEMI V-8 mated to a five-speed automatic transmission, chromed 4-inch dual exhaust radiused into the rear bumper, 20-inch painted silver wheels (20-inch chromed wheels are available), chromed grille surround with chromed billets, quad headlamps and fog lamps. In addition, a lighting group includes leather-wrapped steering wheel with integrated audio controls, signal- and puddle-lamp exterior mirrors, interior mirror with auto-dim feature, overhead console, illuminated visor vanity, ash-tray lamp, lighted glove box, and underhood and dome lamps. Topping off the package is unique Lone Star badging on the tailgate.

MSRP for the Lone Star equipment is $1,500. All 2009 Lone Star Edition Dodge Rams must also be equipped with the 5.7-liter HEMI V-8. This $1,310 option, added to the $1,500 equipment price, brings the total price of the Lone Star package to $2,810. (If the package components were priced individually, the value would be $3,560.)

The all-new 2009 Lone Star Edition Dodge Ram is built at the St. Louis North Assembly Plant in Fenton, Mo., and the Warren Truck Assembly Plant in Warren, Mich.

Dodge Brand
With a U.S. market share of 6.2 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market.

The Dodge brand's first crossover vehicle - the all-new 2009 Dodge Journey - arrived in dealer showrooms in the first quarter of this year, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. The limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque started hitting the streets this past spring. Later in 2008, Dodge will add three more vehicles to its product lineup – the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the 2009 Dodge Durango HEMI Hybrid, a hybrid electric vehicle that combines fuel-efficient advance hybrid technology with full-size SUV performance and capability.

Last fall, America's best-selling minivan, the all-new 2008 Dodge Grand Caravan, was introduced with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. In 2007, Dodge sold 33,500 commercial vehicles, a 285 percent increase over 2003 when the company returned to the commercial vehicle market and is now the sixth largest manufacturer of commercial vehicles sold in the U.S. Also in 2007, the Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America.


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  • 23 Comments
      • 6 Years Ago
      No instead it's just a fat, overweight, blandly styled American model that has 500 hp and handles like a POS.
      • 6 Years Ago
      The new Ram is a pretty truck and this special edition is very nice.
      • 6 Years Ago
      what a waste....
        • 6 Years Ago
        Why is it a waste? Because it is not a tiny, featherweight, blandly (or "understatedly") styled European or Japanese model that has 5 hp and handles like a slot car?

        It is a fine pickup truck. Many people like pickup trucks. Get over it.
      • 6 Years Ago
      This trucks deserves to be the truck of the year. It is BY FAR the best looking of the domestics, you can instantly identify it as a Dodge, and it has come the farthest.

      Great job Dodge.
      • 6 Years Ago
      COMES WITH FREE OIL -- just go down to the Gulf and drill for it

      NEW OPTION FOR RANCHERS:
      POWER "STEER -- ING"
      • 6 Years Ago
      I have more respect for dirt under my toe nails than I do for Texans.

      Only in Texas would people be applauding such a stupid monstrosity in our current situation.

        • 6 Years Ago
        Maybe you should clean your toenails...I mean even in Texas, we've got clean toenails. Most of us, anyway. That's kinda gross of you, Noz.

        • 6 Years Ago
        Actually I keep em clean so I don't have think about Texans.
      • 6 Years Ago
      "If all of this is enough to make you want one, and you live in Texas, expect the Lone Star to reach your favorite dealer sometime next month."

      ...unless your favorite dealer is Bill Heard.

      Then again, was Bill Heard anybody's favorite dealer?
        • 6 Years Ago
        FYI... Bill Heard doesn't have any Dodge dealerships. I believe he has GM brands mostly.
      • 6 Years Ago
      Hey, it's "The State Fair of Texas", not the "Texas State Fair". The largest state fair in the US, by the way. Held at Fair Park in Dallas, the largest intact collection of Art Deco buildings in the US, dating to the 1936 Texas Centennial Exposition.
        • 6 Years Ago
        The largest state fair by daily attendance is the Minnesota State Fair. Sure, the Texas fair runs twice as long, and actually has a higher overall attendance. The problem is, its in Texas and is filled with Texans.

        And dumbass dodge trucks.

        BOING!
      • 6 Years Ago
      All that bling is lovely, does it have any functional improvements? No? I'd pass.
      • 6 Years Ago
      The Golden State edition would come with one engine...a 1.0 liter 4, come in only one color...green, and small trees would be shot of the exhaust and planted as you drive down the road.
      • 6 Years Ago
      What? No Dodge Golden State Edition? What about the Garden State Edition?
        • 6 Years Ago
        Back in 2003/2004 they had the Dodge Ram California Hemi Express... no chrome, but a body kit, front lip spoiler etc
        • 6 Years Ago
        If you bought a Golden State Edition, the dealer would take 8 months to sign the paperwork and you would find that a lot of the truck had been cut. (Weak budget joke)

        Or how about this, (Basketball reference)

        If you bought a Golden State edition you would find that the best parts of the truck had been traded away by the time it's delivered.
      • 6 Years Ago
      Dodge has sold a Lone Star badged truck in Texas for years; this is absolutely nothing new.

      the exact same truck is available in the rest of the country under one of these two names:

      -Thunder Road; sold in the southeast, and

      -Big Horn edition, sold everywhere else.

      I have an '06 Big Horn, and there are about $4,000 in options for $1,000.

      Chevrolet, GMC, Ford, Nissan, and Toyota also have Texas-only truck packages.

      AZMike
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