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Click for more hi-res images from the Ferrari California launch event in Santa Monica, California

"We're not building a cheap Ferrari". That was the oft-repeated party line from Maranello as the Prancing Horse marque was plainly working on the new California. Well no kidding, not at these prices.

The first example of the Ferrari California was sold during its American unveiling in Santa Monica this week, garnering a top bid of $520,000. The event was attended by a handful of Hollywood celebrities, and even the Governator dropped by. Half a million can buy you a lot of car, and the California is expected to retail for about a third of that amount, but of course that's not the point: proceeds from the sale will go to the After-School All-Stars charitable foundation. Press release after the jump and images in the gallery below.

[Source: Ferrari]


Emotion and passion at the Ferrari California world premiere at Maranello and Los Angeles

Charity auction at Los Angeles
in the presence of governor Schwarzenegger

The best from both events on www.ferraricalifornia.com

Maranello 19th September - The Ferrari California world premiere ended late last night with more than 1,000 guests from all over the world at Los Angeles and Maranello.

At the private airport of Santa Monica, where the US-American presentation was held, the new Ferrari California came under the hammer for 520,000 USD at a charity auction. Arnold Schwarzenegger, Governor of California, made a brief appearance at the event to commend Ferrari for their commitment in supporting After-School All-Stars, an association that engages middle-school kids in activities that increase confidence and encourage success in all areas of their lives, to which the auction's earnings will be donated.

Meanwhile the Ferrari California was presented at Maranello by Ferrari President Luca di Montezemolo, together with the Scuderia Ferrari drivers Kimi Raikkonen and Felipe Massa, who drove the car inside the new factory building, planned by Jean Nouvel, surrounded by images from the history of the Prancing Horse. Michael Schumacher, involved in the development of the new Granturismo from Maranello, underlined the sporty qualities and flexibility of the new California.

The event was broadcasted on www.ferraricalifornia.com, where as of now the most significant images of the events are recalled.

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    • 1 Second Ago
      • 6 Years Ago
      I wonder if she has a better resale value?
        • 6 Years Ago
        Nah, too many miles.
        • 6 Years Ago
        Then she might have a rough ride.
      • 6 Years Ago
      she looks much worse out of the car in pic 8.
      and wtf? john lovitz?
      what a big bag of duh!
      • 6 Years Ago
      on a serious note, wtf is john lovitz doing there lol
        • 6 Years Ago
        LMAO... That was just too mean, Donald.
      • 6 Years Ago
      Is Ahnold telling a joke?

      "I just flew in frohm Hollyvood, and boy ah mah ahms tie-uhd!"

      yuk yuk yuk.
      • 6 Years Ago
      I like pretty girls on the internets.
      • 6 Years Ago
      Who cares about the car or the price, she looks great!!!
      • 6 Years Ago
      Wow, look at those huge airbags protecting the driver's seat.
      • 6 Years Ago
      It's Still Ugly... $520k. It's Not Worth $5k... Cause It's So... Ugly. The Last Good Looking Was The 1998 Ferrari F355. Anything After That is Just A Over Priced No Style Peace Of Crap... Besides The Enzo & 612 There The Only New Age Ferrari's With A Bit Of Style. Sorry... ppl.
        • 6 Years Ago
        But, If You Type with Everything Capitalized, It Makes The Word ferrari Look Classier. It's Worth 5k ;) P.S Piece and their. Thanks for making my horrible spelling and grammar look good :)
        • 6 Years Ago
        Wow... I can't believe how much I hate your responses. You are like a 5-year old child who figured out how to blog on this site. Please save your comments on this Ferrari and any other automotive related material to your mommy and daddy, as most of us here don't want to hear it.
        • 6 Years Ago
        Okay, how long have you had that bottled up inside? So what should we all do now?
        • 6 Years Ago
        So you've reached 45 and the only one you can afford is the 355. Justification maybe?
      • 6 Years Ago
      • 6 Years Ago
      who's next to her... bozo the clown?
      • 6 Years Ago
      Does the woman come with the car? If so then the price is worth it. :-)
      • 6 Years Ago
      she had a reality tv show on E! with her mom. i dont remembe her name though.
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