• Sep 22nd 2008 at 6:58PM
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To market a dinosaur exhibit at the Henry Ford museum in Dearborn Michigan, the orgnizers painted dino-tracks all over the city. It sounded like a good idea at the time, but for years after the event concluded, the annoying tracks remained. We thought that was the most short-sighted and annoying idea we'd ever seen, until this. Honda thought it was a good idea to market the Civic by grooving a quarter mile section of road in Lancaster, CA to play the William Tell Overture every time a car passes over it.

While grooving pavement to act like a phonograph is cool -- in a decidedly geeky way -- the novelty of the Lone Ranger theme song wore off after about 15 minutes. If distracting drivers on a two-lane highway isn't bad enough, pissing off the neighbors puts this marketing ploy in the Hall of Shame. Some area residents said the music sounded like a high pitched drone, while others said it kept them up at night. City officials acknowledge that the misguided marketing campaign has to end, and the melodious stretch of highway is being paved over ASAP. It appears not all of Honda's ideas are good ones. Hit the jump to view and hear the singing highway for yourself, and let us know if you would want it in your neighborhood. Thanks for the tip, Paul!

[Source: Freep]

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    • 1 Second Ago
      • 7 Years Ago
      I don't get why everyone is hating on Honda, its a very clever idea. I bet there are a lot of people out there that like it but there are always going to be the old grouches that have to kill everyone's fun. Also what this story leaves out is that its tuned to the wheelbase & tires of specifically the civic. That's why in the video the civic that passes by at the end sounds like its making a more musical sound than the old beater these people are driving. Guess everyone else is out of luck.

      Seriously though what neighbors? Looks like its in the middle of no where.
      • 7 Years Ago
      I wonder how it would sound at 150 MPH.
      • 7 Years Ago
      If I was really tired and started to just hear music while I was driving, I would totally freak out.

      • 7 Years Ago
      If you're in a Lexus, you can't even hear it.
        • 7 Years Ago
        but wait... "pissing off the neighbors puts this marketing ploy in the Hall of Shame"

        if you watch the video, there aren't any neighbors, it's a desolate area!

        I got an idea. Why not make rumble strips on the sides of highways where there are lots of late late night drivers so that if someone falls asleep at the wheel and they hit the rumble it will scare the sh*t out of them in a demonic voice with "YOU ARE GOING TO DIE WAKE UP"- - - - - - - - and on the re-entry to the road "Get some rest dumb ass" in C, major!
        • 7 Years Ago
        .... >sigh< I didn't mean the concept, that came out last year and shot all over the internet. I've seen this before. I meant the idea of using something this obnoxious to market a brand/vehicle.

        And you know what? Say what you want but at least I'm not a freaking business major. I think I'd off myself if I was that useless.
        • 7 Years Ago
        Actually, the musical road concept first came from Japan.
        • 7 Years Ago
        Looks like Vintage is the one who's incredibly stupid.
        • 7 Years Ago
        "and you were so sure too"

        LMFAO that's awesome!
        • 7 Years Ago
        So when are you going to exhibit some sort of usefulness? You might want to consider a toll free hot line at this point. I don't want to see you hurt yourself bud... Lighten up a little, you'll be happier! :)

        And....I'm still laughing at "And you were so sure too" LMFAO ROFL
      • 7 Years Ago
      As you can see, there is not much out there, but the one significant thing this road leads to is Honda's test track. So Honda did this mostly to amuse their own employees.
      • 7 Years Ago
      if youve been to that road in Lamcaster then you know why no one cares that its there... THERES NOTHING in lancaster. We shoot a lot of car commercials there...and other commercials. its called "Club Ed"..youve seen this part of lancaster in literally hundreds of movies, commercials and music videos. It privately owned land with fake gas stations, motels, cafes etc just for the purpose of filming. WE hate going out there, its in the middle of nowhere.

      • 7 Years Ago
      yes there are people living about a half mile behind that camera. it sounded way better in my sisters civic then my camaro. dumb idea for the simple fact that road is the way to a bar and people are drving on that road
      • 7 Years Ago
      I went out there on the road a little before the word got out too much. Even then, yokles were going into the dirt on the right to avoid the upcoming stop sign to make a U-Turn. I really do not understand the logic of some people out here. Then again, some of the residents believe that illegal immigrants in California cost over $18 Billion. But hey, you try to find me a place that is 60mi out of one of the major cities in the worlds with homes from $70K, and I will show you a Motorola DVR that actually works properly.
      • 7 Years Ago
      Let me know when it plays Metallica.
      • 7 Years Ago
      Can't say I was able to pick out the tune there at all. I bet there is one neighbor out there, some guy at a fruit stand, who has nothing to do all day but write angry letters.
      • 7 Years Ago
      Not an old idea. Blame the Japanese Prefectures for this idea.

      • 6 Years Ago
      The musical road is now paved over, but will soon be "relocated" to a different street in Lancaster. Also, there are new youtube videos up that show some behind-the-scenes footage of how the road was made. http://www.youtube.com/honda
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