• Sep 22nd 2008 at 6:58PM
  • Add
Click above for view the video

To market a dinosaur exhibit at the Henry Ford museum in Dearborn Michigan, the orgnizers painted dino-tracks all over the city. It sounded like a good idea at the time, but for years after the event concluded, the annoying tracks remained. We thought that was the most short-sighted and annoying idea we'd ever seen, until this. Honda thought it was a good idea to market the Civic by grooving a quarter mile section of road in Lancaster, CA to play the William Tell Overture every time a car passes over it.

While grooving pavement to act like a phonograph is cool -- in a decidedly geeky way -- the novelty of the Lone Ranger theme song wore off after about 15 minutes. If distracting drivers on a two-lane highway isn't bad enough, pissing off the neighbors puts this marketing ploy in the Hall of Shame. Some area residents said the music sounded like a high pitched drone, while others said it kept them up at night. City officials acknowledge that the misguided marketing campaign has to end, and the melodious stretch of highway is being paved over ASAP. It appears not all of Honda's ideas are good ones. Hit the jump to view and hear the singing highway for yourself, and let us know if you would want it in your neighborhood. Thanks for the tip, Paul!

[Source: Freep]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X