• Sep 22nd 2008 at 10:00AM
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Click above to view video after the jump

GM celebrated its 100th anniversary by unleashing the production 2011 Chevy Volt to the world. It was a great way to show that the General is working hard on innovative transportation to kick off its next 100 years, but we're still two years and a month away from being able to actually buy a Volt. Until that time, we're forced to gather intelligence as it becomes available without being able to get behind the wheel.

Thanks to the Volt-o-files over at GM-Volt.com, we now know what the Volt looks like when it's traveling on the open road. The video after the jump shows the Volt strolling around GM's closed course proving grounds in Milford, Michigan. The two-minute clip reveals very little of the Volt's capabilities because it's chugging along at a leisurely pace, and the Coldplay soundtrack hides the Volt's audio, which should be limited to rolling tires and an electric motor. You do, however, get to see the Volt on the road, as well as some functional views of the Volt's interior. Hey, we'll take what we can get.

[Source: Autoblog Green]

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    • 1 Second Ago
      • 7 Years Ago
      Wow.............that was about as exciting as me taking my car out on a drive with some adult contemporary top 40 song playing in the background.
      • 7 Years Ago
      Coldplay killed the video for me! I just wanted toi see and hear the car.....Nothing else!
        • 7 Years Ago
        Agreed, whiny-soft-rock-easy-listening Coldplay is over (was 2 years ago)

        Did anyone notice that red button on the dash "filling up" ? Or was that a crappy camera artifact?
      • 7 Years Ago
      Almost gave me goosebumps... the thing is alive!!! Great music choice as well. The Volt is revolutionary.

      How long before I get in?
      Before it starts, before I begin?
      • 7 Years Ago
      I hope the marketing people submitted their resignation after they allowed that video to be seen in public.

      What a mess. Lutz needs to sack the marketing department and start from scratch.

      This video does nothing for the car. If people have any negative preconceptions about electric vehicles or hybrids it's that they're slow (this video showed a car that could have been pushed up to rolling speed by hand) and they're overly high-tech and impractical (this video showed a car that's all bells and flashing gizmo's.)

      The Volt should be depicted as a car that average commuters can use every day, they drive past gas stations without worrying about the gouging price of the day, they carry people and they're convenient for shopping or home DIY project or gardening or kids at soccer or a weekend trip to the beach or camping or proud to wash it in the driveway and take the family out for dinner. They should be depicting this car as the conscientious replacement of the family work horse -- the gas-guzzling, smoke-belching old beast that poisons the air and can't go past a gas station without hitting the credit card for $100.

      Do I want to take interest in a car because it's rolling on a test track -- do I want to be reminded by the tire burn-out marks on the track that for sure this car doesn't burn rubber, that it doesn't have any fun in it?

      I watched Lutz on Colbert last week and he was totally unprepared. It's absurd to let the CEO go in front of a bullseye demographic and not be prepared to speak to their interests and appeal to them. Instead, he sat down completely unprepared and went a long way to telling every viewer that the Volt is something they don't need to care about. This was an audience primed to hear compelling facts and see proof that the car is real and should be in their plans as the replacement to their 25 mpg family car or commuter or daily driver embarrassing, boring old box -- they should have been told it would cost less to buy than their typical car will be worth on trade-in (you can be driving this car for very little cash outlay or you can use our subsidized lease programs) and once you're driving it, you won't be worried about gas prices, you'll very likely go weeks or even months without buying gas and inner city drivers could go without gas entirely until they need to travel long distances, take a holiday, etc.) Why not put the value proposition out front? Why not make it compelling? Why not give them a very specific Web site designed for informed customers to see carefully prepared information?

      Is GM even trying?

      Why not introduce the vehicle with a meaningful video?

      Why not prepare the CEO with relevant talking points for a given clearly defined audience?

      Is GM already signing contracts to have the Volt crushed in the same compactors used for the EV1?

      It's frustrating to see GM fumbling the ball. This car could have been in production last year, it could be in its second revision by now and improving and taking the driving public with it towards a lifestyle of plugging the car in at home and bypassing the gas stations.

      Well, here's hoping GM ramps up no the Volt and doesn't wait two years to bring it to market (by which time Toyota and Honda will be in control of the market with their second generation electrics and hybrids.)

        • 7 Years Ago
        Lol ymmv no worries. Blogging can do that to a person; myself included!
        • 7 Years Ago
        "CORVETTE ZR1 @ Sep 22nd 2008 1:36PM
        Who in The World Would Read That Your Long Post ? ppl. really dont care what you have to say Sorry...

        So what's your pastime here coach -- you look around BLOG sites for long comments and then enjoy telling people you're not reading their comments? Ambitious.
        • 7 Years Ago
        Where would one see evidence of this lofty status for anyone posting comments to a blog site?

        If someone is so well-respected and experienced, surely they'd have the common courtesy to avoid deterring other readers from visiting or commenting at a BLOG site that relies on ad revenue based on site visitors.
        • 7 Years Ago
        Who in The World Would Read That Your Long Post ? ppl. really dont care what you have to say Sorry...
        • 7 Years Ago
        I had my suspicions, reading "people come from miles ..." should have been enough, but you know, there are folks who would have posted the same but actually meant literally what you'd written ...

        I think I need to take a break from the blog commenting ... I'm losing my objectivity ... : )

        • 7 Years Ago
        ymmv, CORVETTE ZR1 is considered by many an AutoBlogger to be the Dalai Lama when it comes to life's Automotive questions. People come from miles around to get only just a small tidbit of wisdom from this great philosopher. But his real area of expertise is in the field of Corvettes and Vipers...NOBODY knows more...NOBODY
        • 7 Years Ago
        I take it you didn't catch my sarcasm. I was hoping the frequent readers would have caught it. Nevertheless the "evidence of his lofty status" can be seen if you click his name on any of his posts. After reading those and visiting his MySpace page you will, I'm sure, understand my sarcasm.
      • 7 Years Ago
      My god that thing is slow. I could run faster than that.

      It's good to see it in action, though.
      • 7 Years Ago
      Wow, 2 years huh? I wonder what GM will even look like 2 years from now. Between the Cruze, Camaro and Volt, all I can say is GM needs to seriously get the lead out. It's taking them way too long to get their desperately needed new products to market.
      • 7 Years Ago
      Success! My time machine works!
      • 7 Years Ago
      LOL, its a Hybrid kiddies, expect it to be as exciting as a Prius. It aint doing burnouts, no 0-60 time of under 5 seconds and so on. Best you can hope for is a decent looking car that delivers the technology it promises.
        • 7 Years Ago
        You're simultaneously criticizing them for their marketing not generating interest in the public and also saying they shouldn't be advertising.

        Until the vehicle is actually available for sales, the marketing will be generally low-key. No need to raise the excitement level to a peak before you can turn that interest into sales.
        • 7 Years Ago
        No one expects it to exciting, but normally you want to create interest in your new product. The point is that the video does nothing to increase the public's interest in the Volt. I don't think anyone expects the Volt to do burnouts, but the video clip that was released (and the awful choice of the downer Coldplay soundtrack) really could not have been more anti-climactic. There is such a thing as overexposure, and it's detrimental when it makes the car look so ordinary -- especially when GM is trying to market the car as a game changer.
        • 7 Years Ago
        "You're simultaneously criticizing them for their marketing not generating interest in the public and also saying they shouldn't be advertising."

        You should read my comment again. There's nothing wrong with generating interest, as long as it's the right kind of interest. This video is not the right kind because it's (1) incredibly pedestrian, (2) has a soundtrack that makes you want to reach for your Prozac, and (3) what is it trying to do again?

        Like I said, I think the Volt could be GM's foot into the door leading to new consumers that would not have previously considered buying a Chevy before. However, the marketing of the car so far has been less than inspiring. If you don't think GM is capable of making misteps, just look at the kind of panning it took from the photoshoot pictures they released.

        Moral of the story? Don't ruin all the media goodwill that the Volt currently has by overexposing it with mundane videos like this.

      • 7 Years Ago
      The style of volt is really nice bur the price will be one of the deciding factors for people to go for it.
      • 7 Years Ago
      I thought this was slow-motion footage. The shot of the car banking at 1:02 is laughable. Come on.
      • 7 Years Ago
      I have to admit that the styling of this car is very good for a hybrid, seeing as functionality always dictates how hybrids are styled. And I hope it does well for GM's sake... but I can't help but feel like it's gonna be too late getting to the market, and it seems like it's gonna be a bit pricey too. But I really do hope it does well.
        • 7 Years Ago
        I have to agree. The styling has grown on me a bit, and I hope this car does well, and lives up to the hype. I hope GM is not shooting themselves in the foot with all the hype (not unlike the camaro hype, which I am tired of, although I like the new camaro).

        I can not believe we have 2 more years of "released footage," before anyone can even own one.
      • 7 Years Ago
      I hope this works so I can pay four dollars
      a watt for electricity.
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