• Sep 22, 2008
Click above for high-res gallery of the 2009 Dodge Ram

In another obvious sign of the times, Dodge is launching its brand new and totally redesigned 2009 Ram half-ton pickup truck with incentives right out of the gate. Purchasers who only need a regular cab will get $500 off the Ram's base price of $22,170 before options while those looking to get a quad cab or crew cab will get double that amount off their new truck. We're sure that potential buyers won't be complaining, but it's a far cry from the 40% savings being offered on '08 Rams. We verified these numbers by using Dodge's online configuration tool, which does not yet allow you to order up the innovative RamBox option. That lockable storage unit is built right into the bed rail of the pickup and will reportedly run you $1,850. That seems pretty reasonable considering that Dodge is the only brand offering this type of storage solution. Still not sold? Did you know that a RamBox is nearly big enough to fit an adult man? Pretty cool, that. Expect to see the RamBox option come online in early November.


[Source: Automotive News - sub. req'd]


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  • 34 Comments
      • 6 Years Ago
      $1,895.00 for a glorified toolbox?! This must be where Chrysler stores their crackpipe.
      • 6 Years Ago
      I think the rambox thing messes up the lines of the truck a little. The panel gap there is noticeable. I also wouldn't pay $1895 for it. I'm trying to think of a situation where it'd be worth that. I just don't carry that many items needing interior locked storage I guess. Trucks have progressed enough that it seems the new ones aren't as revolutionary as they used to be. This Ram will ride smoother, especially in rough pavement turns. Ok. What else is better enough to pay thousands more than an '08 costs? I find the styling a little less desireable. From reviews apparently they ruined the steering that was previously a strongpoint of the Ram.
      • 6 Years Ago
      REPORTEDLY? Could you do your own reporting and like, find out for sure first?

      Now, if that's true it's too much. It's a great idea, but I don't see why it should cost more than a grand. Maybe someone who knows more about what goes into manufacturing a truck with that option can shed light on this.

      As for the $500 and $1000 incentives - it's a sign of the times. I saw a sign at a Toyota dealer in Orange Park, FL that was advertising $6,000 off new Tundra's - and this was 3 or 4 months ago so it was not an end of the model year sale.
        • 6 Years Ago
        Well, they said that the tool didnot allow it as an option yet. What I can tell you is a good, quality toolbox costs a pretty penny and wastes space. Since this does not waste space, does not stick out drawing attention from thieves and that they are the first to do it, then the price tag is easily justified. Frankly, I expect to see this as standard equipment on many trucks factored into the sticker, or at half the cost within a year by most other truck manufacturers. Its a simple, yet brilliant idea.
        • 6 Years Ago
        Looking at the photos, it appears the Rambox bed does not have any wheel wells on its interior. This tells me that the internal width of the bed is reduced, to accomadate the storage space.

        Consequently, you would lose space in the bed in exchange for the ram box; whether that lost volume is a big deal or not is the issue. It is similar to step-side trucks, where the usable bed space is less.
        • 6 Years Ago
        MD- the bed walls are still a full 4 feet wide. That means plywood will still drop in, but also, a 4-wheeler will fit. no side-by-sides though.
      • 6 Years Ago
      TOTY will definitely be a close contention between the Ram and F150. Both are phenomenal trucks, both with unique innovations. Both have made engine modifications, and both offer 21 mpg variants.

      It will all come down to performance.. plain and simply. The F150 has a class-leading interior, but the Ram made and huge leap and are very competitive with their interiors now.

      I would give it to the F150, to be honest. It does everything any other truck can do with more weight, and less power .. plus, it offers class-leading fuel economy.

      It's tough, but Dodge definitely did all of the right things with the new Ram. I'm glad they took their time with this one, because they hurried the last gen. to get it out before the F150, and they failed.

      Major Kudos to the Ram..
        • 6 Years Ago
        Heavier, with less power .. and achieves equal or better fuel economy. That is impressive.

        Heavier, with less power .. tows 11,000 pounds. That, too, is impressive. How much does the ram tow?

        Effy innovations .. uh, how about variable cam timing?

        There was also a lot of innovation in the frame, including hydro-formed steel rails and a 10% increase in torsional rigidity.

        Trailer Sway Control plus available rearview camera
        assist as well as Integrated Trailer Brake Controller a segment-first on light-duty pickups.

        Also, the F150 will be implementing Ecoboost technology. It will be the first pick-up truck with direct injection, accompanied by two turbochargers.

        Plus .. on of my favorites: Sync.

        There are plenty more innovations and new features of the 2009 F150, but these are the major ones.

        I will agree.. the new Ram is equally, if not more impressive. It will be interesting to see how the new coil-over's in the rear compete side-by-side with the traditional leaf springs. It will certainly proved a smoother ride, but a loss in towing capacity and payload capacity.

        But like I said before, I think the Effy would win overall simply do to performance measures. Slow? Ya .. but it's a truck. And 8.5 seconds to 60 really isn't that slow, to be practical.
        • 6 Years Ago
        Heavier with less power... way to go Ford, you deserve an award.
      • 6 Years Ago
      another thing you guys didnt mention... This truck looks like it could kill!! =D
      • 6 Years Ago
      @ TKO

      A. The Coil's on the rear axle do not provide any loss in towing or hauling capacity. It provides the same capabilities as the previous generation. Dodge has went on record and said that they were NOT going after the towing "crown".

      B. Trailer Sway Control is on the Ram, along with a rear-view camera. (The technology debuted on the Durango and Aspen LAST year) So is the my-gig system, heated and cooled front seats, heated steering wheel, heated rear seats, in floor storage, and the ram-box are available options on the Ram. Not to mention an all new design, not some worked over previous generation.
      • 6 Years Ago
      My wife really wants one of these things, and Im the guy who walks around with a Dodge cap on but......
      almost $2000 bucks for the "rambox" option? Thats alot of coin! It's a fantastic idea but the price of that option alone deters me significantly from even looking at a 2009 Dodge Ram.

      I guess my wife will have to do with out one! Also, my old SUV and utility trailer can do the same thing as a new Ram can so, again, my wife will have to do without.

      $1800 bucks?? Thats alot of money for a $200 dollar option. Thats what I think!

      *****************

      My old SUV picture.

      http://i38.tinypic.com/2r55eef.jpg
      • 6 Years Ago
      The RamBox is a completely unique bed, and it's only available on the Crewcab, and it's not the standard bed on the Crewcab. While I think the new CrewCab is going to be a big seller for the new Ram, it only comes with a 5'7" bed, so the guys that are buying trucks to haul a lot of gear in the bed (vs primarily for towing) are probably going to opt for the [smaller] Quadcab with it's 6'4" bed.

      Depending on the final pricing and popularity, it could be a big seller, or a low volume option. They may also be pricing it on the high side to artificially lower demand for the option to keep it more in line with possible production capacity of it. Or it may be priced higher because as a feature unique in the market Dodge thinks it can command a premium price.

      Also, just for comparison's sake, the Nissan Titan has an available "high utility bed" option for $800-$950 (depends on model). It comes with a small lockbox integrated into the lower bed side of the driver's side only, a bed rail tie down system (which the RamBox also has), and a spray in bedliner (which the RamBox doesn't have). The RamBox has probably 6x+ the storage room, it's got a utility rail tie-down system, plus a combo bed divider/extender, and as I said before it's a completely unique bed, not a regular bed that just had a hole cut in the side like the Titan's.
      • 6 Years Ago
      I thought $1,895 was a bit pricey. I would rather use that cash for other better options!
        • 6 Years Ago
        it should come standard.

        2 thousand dollars is like 7 gallons of gas these days.
        sarcasm.

        But I agree 2K is a lot for an empty hole in the side of a bed. I could do that at home.
      • 6 Years Ago
      For $1895, I'd want something closer to a service body. Or perhaps use the $1900 as a downpayment on a service body.
      • 6 Years Ago
      Doesn't the rambox prevent one from using a cap?
        • 6 Years Ago
        It precludes you from using a CONVENTIONAL cap. But a cap that only rests on the front edge and rear corners, with flip-up windows in between could work. Toneau covers will work just fine, fitting in between.
      • 6 Years Ago
      They've been driving this on The Sarah Connor Chronicles. I've been getting curious about the storage on the sides of the bed. I think it's a pretty sweet idea.
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