• Sep 19, 2008
Marketers have been known to make claims that test our good sense, our gullibility and our patience. But in a field in which it's often the best story -- not the best product -- that wins, some of the more unsightly details can get left out when making a pitch. Nevertheless, there is still, as Pinocchio's nose would tell you, a line between a tall tale and what's commonly referred to as a lie.

Saab Australia drove its entire model range over that line when it claimed in a campaign last year that "Every Saab is green, with carbon emissions neutral across the entire Saab range." The ads also said Saab would plant 17 native trees to offset the CO2 emissions for the lifespan of each car it sold. Turns out that 17 trees only offsets the carbon produced in the first year of a car's life. Saab left that part out when they lied added the small print.

Australia's competition watchdog took Saab's parent company, GM Holden, to court, and in a verdict for truth and the environment, Saab's claims were declared, ahem, "misleading". GM has pledged to "retrain its marketing staff in relation to making green claims," and plant a forest of 12,500 trees to cover the lifetime emissions of all the cars sold during the campaign.

[Source: Drive]


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    • 1 Second Ago
  • 27 Comments
      • 6 Years Ago
      They did this for just one reason...GM is failing hard sales have dropped because all they do is drop crappy trucks & ugly cars on us.. So, to help sales they thought the public would be stupid & never figure it out...What a bunch of braindead hamster humping idiots!!! I hate to admit it but i own a chevy truck.... BUT it will be my last americian car or truck! i have owned many americian cars..chevy , ford, chrysler both new & used & within a 4 yr period i either was always in the shop or paying through my rear...now i own a USED nissan that i have had for 5 yrs & haven't even spent $800 on it. So folks i hope they sue the pants off GM & they go out of business!! parts will always be around for the ones out there trough third party suppliers...but once i sell my truck, that is the last GM ill EVER OWN!!!
      • 6 Years Ago
      Busted!
      • 6 Years Ago
      Don't they know those trees will use up all our precious CO2?
      • 6 Years Ago
      what's really "misleading" is the effect of co2 on the climate. co2 concentration has increased in the last ten years yet it's getting colder.

      I wonder when coca-cola will start planting trees.
      • 6 Years Ago
      Marketing Fail.
      • 6 Years Ago
      LMAO. Liars.
        • 6 Years Ago
        If only this or a similar fib was made stateside. And with some relation to trucks. . .
      • 6 Years Ago
      I love it, forced to plant trees! I wish I could buy the judge a beer or two.
      • 6 Years Ago
      Can't they just buy carbon-credits to offset the lies, err, creative discrepancies?

      • 6 Years Ago
      Too bad planting trees offests NOTHING!!! I hope they dig them out of the ground and "plant" them somewhere else. That's how stupid "carbon offsetting" is! There is no offset. You either do or don't. Period.
      • 6 Years Ago
      A company straight up lying in Australia.... WHAT?!!!
      • 6 Years Ago
      Most PR, HR & Marketing ppl are full of crap. I'll say it once again...
      • 6 Years Ago
      Here's an even better idea. Why don't you large companies lay off the ads that are trying to slobber & suck up to a teeny fraction of the population. (environmentalist nut-cases)

      Wouldn't your advertising $$ be better spent trying to sell your products? I think it was Drudge that posted a poll or something showing that "global warming" is considered one of the "most boring" (or some wording like that)issues ever.
        • 6 Years Ago
        Might be the end of YOUR civilization. LOL. Candy ass.

        Another useful idiot in the promotion of socialism.
        • 6 Years Ago
        The end of human civilization as we know it is boring? What does it take to excite some people?
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