• Sep 19, 2008
Say Dino, and people immediately think of something Italian. Most likely, you'll think of either a Rat-Pack crooner or a Ferrari, but there's a third Dino, and that's the one we're talking about. Fiat's thinking of resurrecting its Dino sub-brand with a version of the next generation of Lotus Elise. While the original Dino looked like an Iso Grifo and helped Ferrari homologate a V6 engine for competition, the new Dino will be all about Fiat finding a niche and filling it. Fiat's looking to snag untapped buyers, and if it can accomplish that without having to engineer an entire new car, everyone wins, especially if it looks as good as the old Dino. Aping the Dino 246 wouldn't be unwelcome, either.

[Source: CAR]


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    • 1 Second Ago
  • 6 Comments
      • 6 Years Ago
      How I miss my 69 Dino. 'They' claimed the larger engine Fiat Dinos were detuned from the Ferrari spec. Maybe. But the song they put out at hitting 9000 rpm I'll never forget. Pitty, I sold it before the 1990 Ferrari price run up. I could have made a small fortune.
      • 6 Years Ago
      May we please have a DSG gearbox on this one? Please?
      • 6 Years Ago
      what the hell ws the redline in those?
      • 6 Years Ago
      Has badge-engineering ever worked? I can't think of a case where sticking a new name on another's car has been an even moderately profitable endeavor. The loss of corporate respect & prestige is incalculable. Customers are far more savvy today than ever before so who do they think they can fool?

      I'm flummoxed by this one...Oh well, maybe they'll give it a Fiat engine to bring it into the family at least a little bit.
        • 6 Years Ago
        "Has badge-engineering ever worked? I can't think of a case where sticking a new name on another's car has been an even moderately profitable endeavor. The loss of corporate respect & prestige is incalculable. Customers are far more savvy today than ever before so who do they think they can fool?"

        Hmm, badge engineering seems to be profitable for Toyota/Lexus, Honda/Acura, VW/Audi/Seat/Skoda. I guess they are sneaky enough to fool someone as savvy as yourself. ;)
        • 6 Years Ago
        It works when your markets don't overlap too much, and there's some product differentiation. It fails when the developers get lazy and give each brand the same feeling, looking and driving product at similar prices.

        ES350/Camry/Avalon? Good.

        G3/Aveo? Not so good.

        I guess its defining what exactly a badge-engineered car is vers a shared platform. Slap a new grill on the nose and tail and change some interior cloth... then ya, thats pretty weak.
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