• Sep 19, 2008
Click above for high-res gallery of the 2009 Ford F-150 XLT

There are advantages being the last automaker to debut its next-generation half-ton pickup, and Ford has taken advantage of watching its competitors roll out redone truck over the past few years. Being last to market means the Blue Oval can effectively undercut its competitors' pricing and offer more standard features, which is exactly what it's done for the 2009 F-150. Pricing begins at $21,320 for a two-wheel-drive XL Regular Cab model and climaxes at $44,860 for a loaded F-150 Platinum. According to PIckuptrucks.com, the base price of the '09 model is about $500 more than a 2008 XL model with a V6 and four-speed automatic at $20,845, but you get more standard features and all the advances that comes with the new truck. Ford also calls out Dodge by claiming a 2009 F-150 Lariat SuperCrew at $35,820 is more than $5,000 less than a comparably equipped 2009 Dodge Ram Laramie Crew Cab. And like we told you yesterday, the F-150 boasts the highest available towing capacity, highest payload capacity, and class-tying fuel economy with the new SFE model.

2009 FORD F-150
Series
MSRP Low $
MSRP
High $
Features
XL
21,320
33,340
Air Conditioning, 4.6L 2V w/ 4-Spd Auto Trans (Reg Cab)
STX
24,120
31,365
4.6L 2V w/4 Spd Auto Trans (Reg Cab)
XLT
25,290
36,015
4.6L 2V w/4 Spd Auto Trans (Reg Cab)
FX4
34,605
38,315
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 6-Way Power Driver Seat, Rear Defrost
Lariat
33,160
39,265
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 10-Way Power Driver Seat and Passenger Seat, Heated Seats, SYNC, Power Pedals
King Ranch
39,815
43,260
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 10-Way Power Driver Seat and Passenger Seat, Heated/Cooled Seats, SYNC, Power Pedals, Universal Garage Opener
Platinum
41,415
44,860
All New - Includes 20" Wheels, Power Deployable Running Boards, Unique interior/exterior, Heated/Cooled Seats w/flow through console, Rain Sensing Wipers


























PRESS RELEASE

NEW 2009 FORD F-150: MOST PICKUP FOR THE MONEY

DEARBORN, Mich., Sept. 18, 2008 – After setting the standard for capability, reliability and quality for 31 years, Ford is now offering even more truck for the money with the new 2009 Ford F-150 – including unsurpassed fuel economy.

"No other truck offers more capability with better fuel economy than the 2009 Ford F-150," said Matt O'Leary, Ford F-150 chief engineer. "When the truck hits showrooms in October, truck buyers will see real value."

The 2009 Ford F-150, now with more standard safety equipment than any other half-ton pickup, offers comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram.

The 2009 Ford F-150 also offers more value compared with the current F-150. With the XLT SuperCrew, customers receive $1,000 more value versus the previous model with the addition of $1,600 in standard equipment for 2009.

The base Manufacturer's Suggested Retail Price (MSRP) for Ford's workhorse, the XL Regular Cab, starts at $21,320*; and the popular XLT SuperCab starts at $29,160*.

"With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition," said Mark Grueber, Ford F-150 marketing manager. "With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel™ and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck."

All 2009 Ford F-150 pickups are equipped with more standard safety features than any other half-ton truck on the market and Ford anticipates that the new F-150 will achieve NHTSA 5-star rating and IIHS "Best Pick." Ford F-150 safety features include:
  • AdvaceTrac® with RSC®
  • Trailer Sway Control
  • Anti Lock Breaking System
  • Safety Canopy® side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts
  • Front seat-mounted side air bags with patented K-shape design
  • Personal Safety System®
  • SOS post-crash alert system and new seats and restraints
The Ford F-150 also offers the industry-exclusive Easy Fuel™ capless fuel filler, V-8 power across the lineup and unsurpassed fuel economy of 15 mpg city and 21 mpg highway with the new SFE package.


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    • 1 Second Ago
  • 26 Comments
      • 6 Years Ago
      Auto standard on the base model? Is a stick even available? Do they give you a credit or something if you select stick?
      • 6 Years Ago
      why so cheap ?

      21 320 U.S. dollars = 14 986.6442 Euros

      for the base model (4.6L 2V w/ 4-Spd Auto Trans) ,oh my what kind of a pickup is this !!!

      America , why so serious ?
        • 6 Years Ago
        I'd agree that the Ford 4.6 2 valve, GM 4.8, and Toyota 4.7 are comparable.
        But Toyota's 5 speed auto outclasses GM's & Ford's 4 speed auto. and hopefully Toyota will upgrade to the 6 speed auto soon.
        • 6 Years Ago
        The 2V 4.6L is plenty competitive with the GM 4.8L V8 and Toyota 4.7L V8.
        • 6 Years Ago
        really now , did you read my post ?
      • 6 Years Ago
      I disagree about the interior, I have the 08 STX version and I have to say the Dash is great-maybe the 09 isa bit more cluttered.
      Also for those muttering about towing, maybe you would not want to tow 11300 lbs.with the F150 but it's nice to know you have the build quality to do so.
      Lastly, the new nose, the Chrome Grill is the best looking of the bunch by far; nice touch with the Headlights and astounding to learn they actually cleaned up the aerodynamics what with the taller Front. All in all, a nice evolutionary upgrade, not revolutionary like 2004 but a definite upgrade with Diesel and Eco Boost Engines coming next year.
      • 6 Years Ago
      The only feature that will keep me from ever buying an F-150 is the fact that it is not a compact 4 door pickup truck with a 4 cylinder diesel or petro engine complimented by a 5 or 6 speed manual transmission.

      Yes I know it means that I need to look more towards the Ranger but even the Ranger falls short on my expectations like not offering a 4 door version, having a little more powerful 4 cylinder engine, or even offering a 4 cylinder Duratorq TDCI with common rail injection, that's if the stupid US EPA can get over being hypocritical with their retarded regulations on small diesel engines that even can meet Euro 5 standards.

      Oh and by the way folks the Explorer Sport Trac does not even remotely qualify so you can forget about mentioning that half a$$ed SUV.
      • 6 Years Ago
      I just don't get trucks. Why do they keep getting bigger and bigger and bigger and bigger? Why does there seem to be a contest to build the biggest, strongest, meanest, orneriest truck? Do people fall for this kind of advertising? Does somebody really need a 3-ton truck to commute to work? Can't somebody build a small pickup? Not a mid-size, a small truck.

      And I tend to be in permanent sticker shock about new vehicles. Is there really anybody on this planet that will pay $45,000 for a pickup truck?
        • 6 Years Ago
        ofcourse not, no one needs trucks, all the heavy stuff is being moved by telepathy
        omg
        • 6 Years Ago
        In a word, yes; people will pay $45k for a pickup-truck. Check out a Sierra Denali one day, they're among the nicest vehicles on the market and the interiors and such these loaded trucks receive are very luxurious. What else for $40k has more power and interior room and a 4x4 drivetrain?

        To each their own. I commute alone daily in a Chevy Suburban. Why? Because I use it for trips (where every seat is filled and some sort of toy is affixed to the hitch) and on the weekends (again toys). But even if I never used another seat or towed a thing I'd still own a Suburban. I like big floaty fullsize RWD vehicles with a BOF construction. The ride quality of my SUV is serene and doesn't transfer any of the pavements imperfections to me, it filters them out like a good riding vehicle should. It rides like the Cadillacs of old. To me big trucks and SUVs are the heirs to the big American land yachts of old. Trucks aren't getting bigger. A 2008 Silverado is no bigger than an equivalent 1985 Silverado. The only difference is a much larger proliferation of 4 door models.

        I do agree that a real compact pickup is needed like the old S10. Right now the only real choice is the Ranger for small trucks. Dakota is practically fullsized, Tacoma and Colorado aren't far behind it.

        I've ranted on this before and I'll do it again. Who cares what you "need". If you can afford it you can have it, that's one of the joys of this free country. If you are going to lambast truck owners then you must think luxury and sport cars are pointless too. I personally can't see what would possess someone to pay $50k for a 5-series.
        • 6 Years Ago
        Frylock.. a 2008 Silverado is 7" longer, 3.5" wider and 1000 lb heavier than it was 20 years ago. And that's one of the smaller increases, a 2008 F-150 picked up 1200 lbs and is a foot longer.

        The size increase and nearly all of the weight increase has gone towards heavier crumple zones to pass the federally mandated brick wall tests.

        Along the way the truck picked up flush plastic bumpers that no longer work to prevent damage, onion skin body panels that flex and dent when you so much as look at them, flimsy beds, all plastic interiors, etc. If you built the trimmings on a new truck so sturdily it'd pick up another 500 pounds.
      • 6 Years Ago
      whats MSRP Low $ and MSRP High $ , whats the dif ?
      • 6 Years Ago
      So I don't understand why Ford is comparing the Ram Larmaie Crew Cab, to the Lariat F-150 Supercrew, because the Laramie is the top-of-the-line Ram, while the Lariat is mid-range model. Compare a King Ranch or Platinum and the price difference isn't all that large.

      Ford is doing a great job on marketing the towing ability of the F-150, truth be told who in their right mind is going to tow that much with a 1/2 ton truck? Sorry I'd rather have a 2500/F-250 with a diesel, exhaust brake and a braking system designed for severe towing duties.

      The Silverado and Ram win hands down on the interior department, the F-150 center stack is cuttered with too many cheap looking buttons, and cheap looking plastics. The exterior of the F-150 is nothing more than a failed attempt at a facelift. At least GM and Chrysler had enough mindset to actually make a totally new design of their trucks rather than to use a dated design, tweak it with a nasty looking grill and call it "all new".
      • 6 Years Ago
      Hey! Isn't this ONE of the vehicles the Detroit Free Press said will re-make the automotive galaxy?
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