Filed under: Car Buying, Trucks/Pickups, Ford
2009 Ford F-150 priced from $21,320
Click above for high-res gallery of the 2009 Ford F-150 XLT
There are advantages being the last automaker to debut its next-generation half-ton pickup, and Ford has taken advantage of watching its competitors roll out redone truck over the past few years. Being last to market means the Blue Oval can effectively undercut its competitors' pricing and offer more standard features, which is exactly what it's done for the 2009 F-150. Pricing begins at $21,320 for a two-wheel-drive XL Regular Cab model and climaxes at $44,860 for a loaded F-150 Platinum. According to PIckuptrucks.com, the base price of the '09 model is about $500 more than a 2008 XL model with a V6 and four-speed automatic at $20,845, but you get more standard features and all the advances that comes with the new truck. Ford also calls out Dodge by claiming a 2009 F-150 Lariat SuperCrew at $35,820 is more than $5,000 less than a comparably equipped 2009 Dodge Ram Laramie Crew Cab. And like we told you yesterday, the F-150 boasts the highest available towing capacity, highest payload capacity, and class-tying fuel economy with the new SFE model.
2009 FORD F-150
High $ |
Features | ||
| XL |
21,320
|
33,340
|
Air Conditioning, 4.6L 2V w/ 4-Spd Auto Trans (Reg Cab) |
| STX |
24,120
|
31,365
|
4.6L 2V w/4 Spd Auto Trans (Reg Cab) |
| XLT |
25,290
|
36,015
|
4.6L 2V w/4 Spd Auto Trans (Reg Cab) |
| FX4 |
34,605
|
38,315
|
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 6-Way Power Driver Seat, Rear Defrost |
| Lariat |
33,160
|
39,265
|
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 10-Way Power Driver Seat and Passenger Seat, Heated Seats, SYNC, Power Pedals |
| King Ranch |
39,815
|
43,260
|
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 10-Way Power Driver Seat and Passenger Seat, Heated/Cooled Seats, SYNC, Power Pedals, Universal Garage Opener |
| Platinum |
41,415
|
44,860
|
All New - Includes 20" Wheels, Power Deployable Running Boards, Unique interior/exterior, Heated/Cooled Seats w/flow through console, Rain Sensing Wipers |
Gallery: 2009 Ford F-150 XLT
PRESS RELEASE
NEW 2009 FORD F-150: MOST PICKUP FOR THE MONEY
DEARBORN, Mich., Sept. 18, 2008 – After setting the standard for capability, reliability and quality for 31 years, Ford is now offering even more truck for the money with the new 2009 Ford F-150 – including unsurpassed fuel economy.
"No other truck offers more capability with better fuel economy than the 2009 Ford F-150," said Matt O'Leary, Ford F-150 chief engineer. "When the truck hits showrooms in October, truck buyers will see real value."
The 2009 Ford F-150, now with more standard safety equipment than any other half-ton pickup, offers comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram.
The 2009 Ford F-150 also offers more value compared with the current F-150. With the XLT SuperCrew, customers receive $1,000 more value versus the previous model with the addition of $1,600 in standard equipment for 2009.
The base Manufacturer's Suggested Retail Price (MSRP) for Ford's workhorse, the XL Regular Cab, starts at $21,320*; and the popular XLT SuperCab starts at $29,160*.
"With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition," said Mark Grueber, Ford F-150 marketing manager. "With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel™ and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck."
All 2009 Ford F-150 pickups are equipped with more standard safety features than any other half-ton truck on the market and Ford anticipates that the new F-150 will achieve NHTSA 5-star rating and IIHS "Best Pick." Ford F-150 safety features include:
- AdvaceTrac® with RSC®
- Trailer Sway Control
- Anti Lock Breaking System
- Safety Canopy® side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts
- Front seat-mounted side air bags with patented K-shape design
- Personal Safety System®
- SOS post-crash alert system and new seats and restraints
Reader Comments (Page 1 of 2)
tanooki2003 8:19AM (9/19/2008)
The only feature that will keep me from ever buying an F-150 is the fact that it is not a compact 4 door pickup truck with a 4 cylinder diesel or petro engine complimented by a 5 or 6 speed manual transmission.
Yes I know it means that I need to look more towards the Ranger but even the Ranger falls short on my expectations like not offering a 4 door version, having a little more powerful 4 cylinder engine, or even offering a 4 cylinder Duratorq TDCI with common rail injection, that's if the stupid US EPA can get over being hypocritical with their retarded regulations on small diesel engines that even can meet Euro 5 standards.
Oh and by the way folks the Explorer Sport Trac does not even remotely qualify so you can forget about mentioning that half a$$ed SUV.
Reply
Stuka 9:26AM (9/19/2008)
The ranger is in desperate need of an update. Its a very solid truck as it is, but its still an 18 year old platform. But with them selling extremely well, Ford doesn't have much of a reason to change anything right now.
No Welfare for GM 8:36AM (9/19/2008)
Oh WOW, now i can go to Costco and buy everything i want. That's right boys, i can tow a bus (something over 50% of Americans do on daily basis, or tow a tracktor). And i do not want any dirty looks either, this is a working truck, it hauls and tows. Hauls my wife and tows my children.
Yeah, and it is better for environment too, much better than any Prius or what not. It has none of that dirty battery thing going on.
Reply
Yaroukh 8:46AM (9/19/2008)
r u alright?
No Welfare for GM 8:55AM (9/19/2008)
A bit gassy, but otherwise yeah.
stealthebeatles 9:18AM (9/19/2008)
Freedom of choice. I'd rather drive this than a Prius any day, and I'm a single male. And I don't think anything less of people who would choose to drive this alone to work every day, since it is THEIR choice.
If you don't like it, feel free to buy a Prius. But don't think everyone else should.
Brian 9:21AM (9/19/2008)
Don't knock the truck guys dude. I'm not a truck guy but I don't hate on them. And true truck guys would never drive anything else no matter how pricey gas gets. So stick to your eco Honda hatchbacks and they will stick to their trucks.
John 9:23AM (9/19/2008)
No Welfare for GM has taken the crown of AB's "Most Annoying" poster. It's thumbs down by default now.
No Welfare for GM 9:33AM (9/19/2008)
Stealth, hey freedom of choice is a cornerstone of America. Freedom is America. Having said that, look we are fighting for oil, soldiers are dying for your choice of a vehicle, the air is getting dirtier and dirtier because you choose to drive a tank.
geo.stewart 9:45AM (9/19/2008)
welfare, you SHOULD get your facts straight. Electric utility is respnsible for 33% MORE emissions than the auto sector so turn out your lights and turn off your computer please. your use of electricity is dirtying the air.
And if you think YOUR choice is the best one, go buy your own country. oh wait, that still doesnt allow you any impact over all the emissions spewing going on in India and China where they arent concerned at all about it.
Joe 9:51AM (9/19/2008)
It's actually "Steal the Beatles," but that's neither here nor there.
The fact of the matter is that it's no freaking business of yours what I drive or buy. Most people these days are downsizing with their SUVs and trucks, because they have common sense. When gas was cheap, people used their common sense and got the biggest vehicle they could, because they needed to haul kids. Who wants to drive a mini-van if they don't want to? I sure don't. Now, gas is more expensive, and people want to look "green" so they're buying Piouses and such.
Again, personal choice. I choose to not look like a douche in a Prius. I drive a Taurus because it's a well-made car that gets decent gas mileage (28+ mpg on the highway), and costs NOTHING to insure or maintain.
Frylock350 10:11AM (9/19/2008)
The only thing dying to feed my Suburban are corn plants.
Torrent 11:08AM (9/19/2008)
Are you........... like........... a car hater? You hate all cars. You should ride a bike. No, Roller Skates, maybe Heelys. Not much of a Ford Fan, but you are seriously annoying me. You're Vintage, incognito. I swear.
Randy 11:38AM (9/19/2008)
I was gonna say something but then said "why bother"!
Shaking Head
Bill 8:37AM (9/19/2008)
I just don't get trucks. Why do they keep getting bigger and bigger and bigger and bigger? Why does there seem to be a contest to build the biggest, strongest, meanest, orneriest truck? Do people fall for this kind of advertising? Does somebody really need a 3-ton truck to commute to work? Can't somebody build a small pickup? Not a mid-size, a small truck.
And I tend to be in permanent sticker shock about new vehicles. Is there really anybody on this planet that will pay $45,000 for a pickup truck?
Reply
Yaroukh 8:48AM (9/19/2008)
ofcourse not, no one needs trucks, all the heavy stuff is being moved by telepathy
omg
Frylock350 10:36AM (9/19/2008)
In a word, yes; people will pay $45k for a pickup-truck. Check out a Sierra Denali one day, they're among the nicest vehicles on the market and the interiors and such these loaded trucks receive are very luxurious. What else for $40k has more power and interior room and a 4x4 drivetrain?
To each their own. I commute alone daily in a Chevy Suburban. Why? Because I use it for trips (where every seat is filled and some sort of toy is affixed to the hitch) and on the weekends (again toys). But even if I never used another seat or towed a thing I'd still own a Suburban. I like big floaty fullsize RWD vehicles with a BOF construction. The ride quality of my SUV is serene and doesn't transfer any of the pavements imperfections to me, it filters them out like a good riding vehicle should. It rides like the Cadillacs of old. To me big trucks and SUVs are the heirs to the big American land yachts of old. Trucks aren't getting bigger. A 2008 Silverado is no bigger than an equivalent 1985 Silverado. The only difference is a much larger proliferation of 4 door models.
I do agree that a real compact pickup is needed like the old S10. Right now the only real choice is the Ranger for small trucks. Dakota is practically fullsized, Tacoma and Colorado aren't far behind it.
I've ranted on this before and I'll do it again. Who cares what you "need". If you can afford it you can have it, that's one of the joys of this free country. If you are going to lambast truck owners then you must think luxury and sport cars are pointless too. I personally can't see what would possess someone to pay $50k for a 5-series.
Dan 12:15PM (9/19/2008)
Frylock.. a 2008 Silverado is 7" longer, 3.5" wider and 1000 lb heavier than it was 20 years ago. And that's one of the smaller increases, a 2008 F-150 picked up 1200 lbs and is a foot longer.
The size increase and nearly all of the weight increase has gone towards heavier crumple zones to pass the federally mandated brick wall tests.
Along the way the truck picked up flush plastic bumpers that no longer work to prevent damage, onion skin body panels that flex and dent when you so much as look at them, flimsy beds, all plastic interiors, etc. If you built the trimmings on a new truck so sturdily it'd pick up another 500 pounds.
Matt 8:50AM (9/19/2008)
I don't understand how it is "class tying" fuel economy when GM gets the SAME mileage out of an engine that is ~15% bigger. To me, GM has the clear advantage. Now, if Ford was able to pull this off with the 5.4...then, yes, it would be "class-tying fuel economy".
Reply
No Welfare for GM 8:59AM (9/19/2008)
I thought Ram was supposed to get 25% more in MPGs from its new Truck.
Wasn't Ram on that list that was here on Autoblog (from Detroit free press) of the 10 most important vehicle list?