• Sep 18, 2008
Chrysler is again relying on employee pricing to move metal from its dealer lots, but this time the promotion comes with a catch. You have to be a returning lessee, Chrysler supplier or associate, or be in the military to take part in the offer. Chrysler employees will also receive one additional discount to dole out as part of the promotion, which ends September 30. The employee pricing incentive can be used on top of any current discounts, making for a very healthy rebate on any new Dodge, Jeep, or Chrysler product. For example, the slow selling 2008 Dodge Ram can be had with $9,000 on the hood. That's enough money to partly make up for several years of bad fuel economy and rapidly depreciating value. The incentive program is also meant to help the automaker retain a greater portion of its lease customers who have been left out in the cold since Chrysler stopped leasing vehicles through Chrysler Financial on August 1, which has made already poor sales results even worse.

[Source: Chrysler, Photo by Justin Sullivan/Getty]

PRESS RELEASE:

Chrysler LLC Makes Employee Pricing Available for Key Customer Groups

* Employee pricing offered to eligible military personnel, returning lessees, supplier and affiliate employees; and current incentives apply
* Chrysler U.S. employees and retirees receive one additional employee price discount for a friend or neighbor
* Nearly all 2008 and 2009 model-year vehicles in stock are eligible for discount

Auburn Hills, Mich., Sep 18, 2008 - Chrysler LLC is offering eligible military personnel, returning lessees, supplier and affiliate employees the opportunity to purchase a new Chrysler, Jeep® or Dodge vehicle for nearly the same price that a Chrysler employee pays.

Through Sept. 30, eligible participants can visit their local dealer and receive one employee discount number toward the purchase of a new Chrysler, Jeep or Dodge vehicle. The discounted price is the employee price (printed on the factory invoice), plus a $200 program fee. All relevant incentives can be combined with the discount.

"We're extending employee pricing to these key groups to offer our best and most competitive deals of the year," said Michael Keegan, Vice President – Volume Planning and Sales Operations, Chrysler LLC. "This additional purchase offer, combined with our special finance deals and current incentives, will help create more affordable deals and keep our most loyal customers in the Chrysler, Jeep and Dodge family."

Eligibility Requirements:

* Military – Eligible participants include active military, active military reserve, retired military (honorable discharge and 20 years of service required) and retired military reserve (honorable discharge and 20 years of service required). Honorably discharged veterans are eligible within six months of discharge date.
* Suppliers/Affiliate Rewards – Eligible participants include Tier 1 supplier company employees, retail fleet employees, and designated corporate customer employees, retirees and spouses.
* Returning Lessee – Eligible participants include customers who are current lessees of a Chrysler, Jeep or Dodge vehicle; they automatically qualify for this program.

Additionally through Sept. 30, Chrysler U.S. employees and retirees can give one employee price discount to anyone they choose, enabling a customer to buy a new Chrysler, Jeep or Dodge vehicle at the employee price. This employee price discount is offered in addition to the six Employee Purchase numbers that employees receive for eligible family members, and the six Preferred Program Discount numbers that can be offered to friends. These discounts also include relevant incentives that are in effect at the time of sale.

The employee discounts can be used on nearly all 2008 model-year vehicles and select 2009 model-year vehicles in stock. Customers should visit their neighborhood Chrysler, Jeep or Dodge dealer for complete details.

Available Incentives
Chrysler's "Shop 'Til You Drive Sales Event" continues through Sept. 30, offering up to 40 percent off MSRP on select vehicles, and zero percent APR for 72 months on the 2008 Dodge Ram, Dodge Durango, Chrysler Aspen, Jeep Grand Cherokee and Jeep Commander. Especially strong values are available on Dodge Ram pickup trucks, with up to $9,000 discounts in select markets.

Customers can take advantage of bonus consumer cash of $2,000 on select retail purchases when financed through Chrysler Financial. For those customers who still wish to lease a Chrysler, Jeep or Dodge vehicle through an independent financial institution, they can take advantage of Chrysler's Customer Cash Allowance of up to $2,000 on select vehicles.

Returning lease customers will receive a lease loyalty incentive of up to $750 for use toward the retail purchase of an eligible new Chrysler, Jeep or Dodge vehicle. The disposition fee, up to $425, will be waived by Chrysler Financial.


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    • 1 Second Ago
  • 3 Comments
      • 6 Years Ago
      Sorry Chrysler.

      Not even a $9000 - $15,000 discount on their cars will not interest me in anything on this current generation of Chrysler vehicles. I rather wait until the 'Organic' designed cars come to surface before I have the slightest bit of interest.
      • 6 Years Ago
      Yep, got my letter in the mail yesterday. My Jeep lease is up in November. The letter states the discount is valid thru 1/2/09, and if I buy a new Chrysler product now, I'll get a certificate worth up to $2500 towards another Chrysler vehicle in the future. We lease, so that my wife never has any issues, so despite the offer, a Chrysler probably isn't in our future. I know, I know, dealers are leasing thru banks, but the deals just are not there anymore. I'm tired of seeing the fuel economy display in our Commander never move past the 16mpg range. I'm willing to make some compromises, but even a FWD Journey only gets 23 highway. A FWD Flex or Edge, or GMC Acadia does better, and all are bigger vehicles. Too bad the Pacifica isn't around anymore, I really liked those, they were ahead of their time.
      • 6 Years Ago
      And so the silly season begins. This is so short sighted. When you throw $9000 on the hood of a vehicle you will sell a bunch but you wont make any money doing it. What you will do is reduce future demand as all the bargain hunters who were considering a new truck in the next year head out to grab the old model at a cheap price. This ends up leaving you with fewer potential buyers for your new product when it hits dealers in a few months. It also leaves you with a bunch disappointed customers as resale values drop. Even better is the fact that you have now dropped even more buyers into vehicles that were old outdated designs instead of your new products. As those buyers continue to make their payments they will look around at the new vehicles driving down the road and compare it to their 6 month old Ram and feel ripped off leading to a poor image of the quality of your product line.

      I know automakers have been cutting production but they would be better off cutting it even further to match demand before they start throwing $9000 on the hood of a vehicle.