• Sep 17th 2008 at 7:58PM
  • 31

Click above for a hi-res gallery of the Iveco Campagnola

The Italians are great at making two kinds of automobiles: supercars and super-minis. Cars like the Lamborghini Gallardo LP560-4 and the Fiat 500 are at the top of their game, but they're at complete opposite ends of the market. In between lies the bulk of the market, like mid-size hatchbacks, family sedans and sport-utes. The Fiat Group – which controls nearly the entire Italian automotive industry – is trying hard to break out of its shell and into everyone else's with cars like the new Fiat Bravo, Maserati Quattroporte and this, the new Iveco Campagnola.

Okay, granted the Campagnola is not targeted towards mainstream buyers. But for a hard-core off-roader (or military procurement officer), Fiat's truck subsidiary Iveco is now offering an alternative to the Land Rover Defender or Jeep Wrangler, only with some decidedly retro, premium touches. We brought you initial details on the Giugiaro-styled Campagnola just a few days ago, but now Iveco has released a whole new batch of high-resolution images and full details for your perusal. In brief, the Campagnola is based on the Massif, which Iveco launched just this past March, and is is powered by a 16-valve 3.0-liter four-cylinder diesel with variable-geometry turbocharger driving 176 horsepower through a locking differential and six-speed manual to all four wheels. It's available only in green or beige, with matching steel rims and a fully outfitted cabin.

You know the drill, sergeant: click on the thumbnails below to view more and follow the jump to read official details.

[Source: Iveco]



After more than twenty years the historical Campagnola is back. Italy's best loved Fiat vehicle was originally produced in different versions from 1951 to 1987.

The new Campagnola is part of the Iveco brand and is derived from Massif, the 4x4 off-road vehicle launched last March. Iveco is one of the few global manufacturers to offer a complete range of all-wheel-drive vehicles and with Massif the company has entered a completely new sector of professional transport for the first time offering two light off-road vehicles. Iveco Campagnola extends the range with a model specifically for passenger transport, without sacrificing the authentic off-road features behind the success of its ancestor: separate chassis, all-wheel-drive, high mobility and exceptional off-road capability. In addition to offering the qualities of comfort and driveability demanded by a modern off-road vehicle.

Heir to the Fiat tradition in this sector, the new Campagnola is a special numbered version of the Iveco Massif conceived for professional off-road use.

As a people carrier, the Campagnola uses the original form of the sporty off-road vehicle, reinventing the authentic spirit of the 4x4 with a modern twist. Its appearance, designed by Giugiaro and the Fiat Centro Stile is very endearing and makes it particularly attractive its front reflecting the family style of Iveco vehicles with its charachteristic radiator grille.

Available only with 3 doors and 4 seats, Campagnola has a wheelbase of 2452mm, is 4248 mm long, 1750mm wide and 2050mm high. It is equipped with the Daily 3 litre Euro 4 HPT 4-cylinder 16-valve turbodiesel range recognized as the best engine in its class. With its Variable Geometry Turbocharger, it delivers 176hp (129.5kw) at 3,200-3,500 rpm and a maximum torque of 400 Nm at 1,250-3000 rpm. It is combined with 6-speed FPT 2840 transmission.

Available in two historical colours, sage green and ivory with echoes of the past, Campagnola offers equipment and features more often found in ordinary cars than off-road vehicles. The interior has plenty to offer, with electric front windows, leather upholstery even for the steering wheel and transmission controls, climate control, radio/CD player with 4 speakers and optional GPS system. Outside the Campagnola "Opening Edition" nameplate displays on both sides the vehicle's logo and number indicating a limited production series. The wheel rims and the bodywork are in matching colours while the bumper and mudguards are finished in matt. Campagnola is equipped with a engageable rear differential lock, ABS, Immobilizer and anti-theft device.

With this vehicle Iveco puts an era-defining means of transport back on the road: "the go-anywhere vehicle that doesn't need a road" as an advertising slogan put it in 1951, the year the Fiat Campagnola was launched.
The memory of the legendary light military vehicles used during the second world war still fresh in the memory: the Willys proved themselves an ideal means of support and reconnaissance. Inspired by this formula, the Italian government ran a competition for special-use vehicles. The history of Campagnola, an icon of Fiat off-road vehicles, is linked, in post-war Italy with that of its 'twin' Alfa Romeo. Fiat and Alfa separately designed two analogous models, named in military terms AR 51 (the abbreviation is short for 'Autoveicoli da Ricognizione' and the number a reference to its year of introduction of 1951) both with 1900 cm3 engines. For civilian use, Fiat chose the less aggressive name of Campagnola and its Milanese 'rival' was called Matta (like the joker in a pack of cards). Only the Campagnola met with extraordinary success, while the Alfa 4x4 was produced up to 1955 with only 2059 units produced. The decisive factor in determining the preference for the Fiat model was its price, the Alfa featured much more expensive technology, inaccessible to public bodies.

The Campagnola D, designed by Dante Giacosa and constructed according to the Willys mould, debuted at the Fiera del Levante show in Bari in 1951 at a price of 1,600,000 lire. It had a front mounted engine, 4 driven wheels with disengagable front driven wheels and a transfer box. In November 1951 it crossed Africa from Cape Town to Algiers in 11 days, 4 hours and 54 minutes, overcoming every possible adversity and establishing the world record. The Campagnola, with petrol engine rated at 53hp at 5,300 rpm, 4 speed and reverse transmission, (II, III and IV synchronized), lockable rear differential, central gearshift lever and top speed of 100km/h. with a gradeability of 90% (in first gear) and consumed an average of 12.1 litres per 100km. The body was 3.64m long and 1.48 wide and weighed 1,250kg. The front suspension was independent with wishbones, helical springs, hydraulic dampers and stabilizing bar. In short, the best available at that time. The rear suspension was by leaf springs with a rigid axle and hydraulic dampers. The AR 51 military version was also adopted by the Carabinieri.
1953 saw the appearance of the 40hp 3200 rpm diesel version (still 1.9) offering 85km/h at a price of 1,792,000 lire.

In 1955 came the Campagnola A (AR 55) with more powerful 63hp (116 km/h) petrol engine and 43hp diesel model, in 1960 the Campagnola B with 47hp diesel engine, reaching 95 km/h. The Fiat off-road was able to carry 6 people with more than 60kg of luggage, or one person with 410kg of luggage.

1968 was the turn of the C Diesel: a 1895cc, 47 hp engine developing at 3,800 rpm, 96 km/h. The production of the first Campagnola ceased in 1973, following the production of 39,086 models, of which 7,783 models were diesel.
The summer 1974 saw the debut of the new Campagnola, manufactured until 1979. Much more technically advanced it was also a much more comfortable model: it could transport up to 7 people. It was launched at the Belgrade Show and retained only the name of its predecessor. It was a modern vehicle with engines already proven on the Fiat 132, independent four wheel suspension and automotive bodywork. Optional features included locking differentials on both axles and improved tyres, dual-joint front driveshafts rear seats and a ventilation system. The engine had 4 cylinders inline of 1,995 cm3 swept volume rated at 80hp at 4,600rpm, 4 speed and reverse transmission, (fully synchronized), central gearshift lever and a top speed of 115 km/h. The new Campagnola was 3.77m long and 1.58 wide and weighed 1,570kg when empty. It had a selling prico of 4,076,000 lire. The 'Torpedo Corta' version features roof and sides in removable fabric.

In 1976 the 'Lunga' (with an increased rear of 25cm overhang) and 'Hardtop' (with completely metallic bodywork) versions were introduced.

In autumn 1979 Fiat replaced the engine of the new Campagnola with a new diesel engine more suited for off-road use: the 2-litre SOFIM provided 60hp at 4,200 rpm and guaranteed a top speed of 120km/h. There have been numerous enhancements to its bodywork and interior. The list price ranged from 14,018,000 to 15,198,000 lire according to the version. Production of Campagnola ceased in 1987.

The Campagnola held particular significance for post-war Italy and during the reconstruction of the 1950s. It was a means of transport that defined an era in a country still lacking an adequate road infrastructure and is still alive in the memories of Italians. Used by the Carabinieri, the Italian army and the Civil Defence Corps and also became famous as the Popemobile, the white livery model featuring the Vatican insignia. The one used by Benedict XVI for his first official outing in the crowds of the Piazza San Pietro is the same one that was donated to John Paul II on the occasion of his visit to Turin in 1980 and accompanied the public appearances of Karol Wojtyla who introduced - also thanks to this vehicle – a new way of communicating with people. Also in white, but with the UN logo, the Campagnola has participated on numerous international peace missions throughout the continents,

Created in 1951.
September 1951: debut at Bari's Fiera del Levante show.
Dec. 1951 – Jan 1952: record vertical crossing of Africa.
1951: the AR military model created the 51 – Autovettura Ricognizione 1951.
1953: launch of the diesel version.
1974: the new Campagnola debut.
1976: appearance of the " Lunga" and "Hardtop" versions.
1979: 2 litre 60hp diesel engine version.
1987 : Campagnola production ceases.

Campagnola has adopted the Massif off-road cutting-edge technology, with a strong impression that sets it apart from the Sports Utility Vehicle used mainly on metalled roads. A return to the origins of 4x4 that makes compromising between road and off-road vehicles a thing of the past. Like Massif, the new Campagnola is suitable for all terrains, capable of offering specific optimal performance and tackling extreme off-road routes with confidence. The gradeability at full-load is 100%, with an approach angle of 50°, a departure angle of 34° and a ramp angle of 33°. The standard fording depth is 500m, the all-wheel-drive is disengageable – with traction on the rear axle – to ensure considerably reduced fuel consumption.
The transmission

The 6-speed FPT 2840 with overdrive is linked to the transfer case allowing a choice of 4x2 or 4x4 traction. It has 12 forward gears and 2 in reverse. The excellent combination of components takes its inspiration from the Daily range, the transfer box is linked to the front and rear axles via the transmission shafts. This provides a drive ratio of approximately 1:1 and the engagement of all-wheel-drive is selectable when the vehicle is in high range. In low range only all-wheel-drive is available. The parking brake is mounted on the rear axle output flange of the transfer box, resulting in a more powerful braking torque since it is multiplied by the drive axle ratio. This is an extremely important feature because it means that the vehicle can be held by its parking brake in all the impressive gradients it can climb.

FPT 2840 Gear 1 Gear 2 Gear 3 Gear 4 Gear 5 Gear 6 Reverse
Transmission ratios 5.373:1 3.154:1 2.041:1 1.365:1 1.000:1 0.791:1 4.838:1

Transfer case High Low
Transfer case 1.003:1 2.300:1

The separate chassis with axles mounted on parabolic leaf springs is a no-compromise choice: the separate chassis ensures the high structural stresses of off-road use avoid being transmitted to the body structure, preserving longevity. The leaf springs provide axle location and body suspension without the need for extra drive- or braking-force reaction members or axle location links to the vehicle chassis. The parabolic leaf springs serve a double role of suspension of the chassis and axle location. The suspension layout facilitates the reactions to the drive and braking torque without the need for additional links or forks: a definite advantage for off-road vehicles. The front axle is equipped with double-acting hydraulic dampers, the rear axle with double acting gas dampers. The system is completed by front and rear antiroll stabilizing bars. The maximum load of the front and rear axle is respectively 1175kg and 1750kg with the maximum vehicle load of 2650kg.

The braking system
The braking system incorporates a double hydraulic circuit with a vacuum servo-assistance circuit which actuates the disc brakes all round, ventilated on the front axle. The parking brake is a cable-actuated drum brake, mounted on the transfer box for improved braking torque with a multiplication factor matching the drive axle ratio.
State-of-the-art engine

The heart of the Campagnola is its 3 litre HPT engine originating from the Daily range, a 4-cylinder 16-valve turbocharged diesel engine with technologically advanced common rail fuel injection system offering superb performance and consistent fuel economy. The engine is certified according to Euro 4 emission standards, using Exhaust Gas Recirculation (EGR) to reduce production of nitrogen oxide and an oxidizing catalyst. With its variable geometry turbocharger, the engine delivers 176hp at 3,200-3,500 rpm and a maximum torque of 400 Nm at 1250-3000 rpm. It is a power unit unique in its category,

Campagnola is designed to reflect the fundamental values of Iveco excellence: determination, reliability, performance and team spirit. These values are shared by the New Zealand rugby squad, the All Blacks, that have won more matches than any other team in history. The same team spirit serves as inspiration for Massif and Campagnola: it means working alongside clients for the entire vehicle's life, starting with the product development phase, through work of specialist engineers and Iveco R&D centres which involve clients from the planning stage and then during the purchase, with the help of professionals ready to offer technical assistance and financial solutions to cater for every necessity. The same high service is offered to clients during vehicle activity, with a call centre open 7 days a week, 24 hours a day, 365 days a year and a efficient and widespread network (more than 4,600 specialist centres in 100 countries).

Iveco – the complete range of all-wheel-drive vehicles
The Iveco Campagnola is one of the Massif passenger-carrying models, forming part of a small but important niche in the market for all-wheel-drive work vehicles. Massif is produced with conjunction with the Spanish manufacturer Santana, whose original vehicle has been completely redesigned by Iveco experts with considerable use of technology and solutions derived from the Daily. The fruit of this profound re-engineering is a vehicle suitable for genuine 'off-road truck' missions. Iveco's authority in the 4x4 sector extends to the entire range of commercial vehicles, from light to heavy models – Daily, Eurocargo and Trakker, not to mention the Iveco Astra range and the advanced technology products developed by the Iveco defence division – providing an appropriate response to all types of mission and all work conditions. These all-wheel-drive vehicles are remarkably sturdy, ideal to transport people and equipment wherever they are needed, often in emergency conditions. The reliability of these vehicles is second to none in extreme as well as normal conditions. The numerous demands of the off-road have no negative impact on driver comfort which remains as enjoyable as it would imagine to be.
Front and rear drive axles
Drive axles are positioned at the front and rear of the vehicle with a final drive ratio of 3,909:1. The final drive gearing used on the front axle is helicoidal while that on the rear axle is a hypoid gear set to provide improved ground clearance for the centrally-mounted differential housing.

Wheels and tyres
235/85R16 tyres suitable for all surfaces are included in the base vehicle specification with the choice of specific off-road tyres mountable on the standard steel rims or on optional aluminium rims.

Technical specifications
Model Campagnola
Version 3-door SW
Wheelbase (mm) 2452
Overall length (mm) 4248
Overall width (mm) 1750
Overall height (mm) 2050
Approach angle 50°
Ramp angle 33°
Departure angle 34°
Gradeability 100%
Side slope 40°
Fording depth (mm) 500
Maximum mass (kg) 2650
Tare (kg) 2110
Gross vehicle mass (kg) 5650

Engine characteristics
Model 3.0 HPT
Rated power (kw / hp) 130 / 176
Engine speed at max. power (rpm) 3200 – 3500
Max. torque (Nm) 400
Engine speed at max. torque (rpm) 1250 - 3000
Co2 emissions (g/km) 294
Fuel consumption (l/km) 11,1/100

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    • 1 Second Ago
      • 6 Years Ago
      Just paint it monotone, leather up the interior put a Ford V8 in it and call it the LaForza II.
      • 6 Years Ago
      Oy, if nobody read the previous posts. This vehicle is built by Santana Motors of Spain for Iveco. The resemblance to a Land Rover Defender is not piracy. However, I am offended Iveco does not give this blatant LR inspired vehicle credit where it's due. Santana built Land Rover Defenders in Spain under license in Spain since the 1950's. The vehicle ended up evolving in a different direction versus the regular Defender (ie. 6 cylinder diesel engine). During the 80's the vehicle was sold in Spain under the name of the Santana 2500. In the early 90's the licensing deal with LR came to an end and Santana proceeded to manufacture Suzuki vehicles under license. Eventually, the tooling for the Santana 2500 was sold to the Iranian manufacturer Morattabb. And now, it looks like Santana brought back to life an ancient LR Defender. Keep in mind, the Iveco engine is more powerful and the Santana PS-10 is affordable (unlike the current incarnation of the Defender). Vehicles like these are not status symbols in Europe, they're actual work trucks, they go offroad, get dented, scratched, etc. Visit Spain or Portugal and you'll see plenty of ancient LR's still doing the job they were meant for.
      • 6 Years Ago
      I'll take mine in OD Green please.
      • 6 Years Ago
      @ b

      Just have to pull you up on your comments. This vehicle is not a car it is a truck capable of pulling large loads. The vw engine does produce a lot of torque but it is not suitable for a vehicle of this nature because like all new type high performance diesel vehicles torque at very low revs is rubbish. This vehicle produces its max torque at 1,250 rpm which makes it ideal for off roading towing etc, the work which it is designed for. For heavy work the engine would seem to have the edge on all the competion over here, and a guy living close by has a santana (which this is) and apart from a poor turning lock he reckons its a great machine, also it cost him about half what a landrover costs but that may have being due to runnout stock from santana before the change over. By the way I would love one the lwb pickups look great.
      • 6 Years Ago
      I would give ANYTHING to have this available in America with a manual transmission and a diesel engine. All the silly faux-by-fours that Hummer, Land Rover, Toyota, Nissan, Chevy, Ford, and countless other companies are turning out are driving us (real 4-wheelers) crazy. Only Jeep (Wrangler Rubicon) and Mercedes (Geländewagen) actually "get it" that there is a need for compact, simple, dual-solid-axle-with-locking-differentials 4x4s. Most of the classic, reputable 4x4s have been lost from America. The Samurai, Scout, Bronco, Blazer, Patrol, and Cherokee are gone, the 4Runner, Grand Cherokee, Land Cruiser, Land Rovers, and Range Rover have all gone soft, and the market has been flooded with off-road-lookalikes such as the Hummers, Pathfinders, FJ Cruisers, Xterras, RAV4s, Explorers, and Tahoes with their independent suspensions, wimpy axles, tall gearing, and general off-road incompetence. This Iveco Campagnola would fill a HUGE void. But for some reason, auto manufacturers now all seem to believe that what was once America's hottest segment is now merely a niche market that a handful of Geländewagens and the overpriced Wrangler are sufficient to fill. Malarky!
      • 6 Years Ago
      What, no interior pictures or any of the rear? What are they worried about? Bad reviews of a cheap looking interior (like we do over here) or maybe it's "butt" ugly
      • 6 Years Ago
      This is a math model-based rendering, not real trucks FYI
      • 6 Years Ago
      Well, I like the look. Although the look is very much like the military vehicles that Kia makes. And its always cool to see another vehicle intended for offroad use. But, front leaf springs?! And not just leaf springs, but real short leaf springs, which means they offer very little travel. Leafs are fine for the rear, but the front should really be coil sprung.
        • 6 Years Ago
        Oh I know that I wasnt speaking for a comfort or street handling stand point. But an offroading one. Coils articulate much better than leafs. I am a long time jeep owner, and I have gotten my leaf sprung jeeps to flex very well. But the coil setups on TJ's and JK's is far superior.
      • 6 Years Ago
      Designed by Giugiaro of Italdesign, really? Taint it with lead, and I would have sworn it's some Chinese knock-off.
      • 6 Years Ago
      These are the kind of vehicles HUMMER should have made!!
        • 6 Years Ago

        Fanboi? Not really. But you need to wash away the ignorance for a second and look up the skirt of an H2.

        The Tahoe is 1/2 Ton with a 5.3L SBC and a 4 Speed Auto.

        The H2 is 3/4 Ton with a 6.2L and a 6 speed Auto.

        The H2 has 14 bolt differentials, the Tahoe has 12.
        The H2 has 8 lugs per wheel, the Tahoe has 6.

        The H2 has better crawl ratio, better approach and departure angles, and more ground clearance than the Tahoe.

        Don't drink the Kool-Aide, look at the facts. The H2 is a virtual tank on wheels.
        An Autoblog reporter who attended a ride-along with the Hummer Baja team put it very simply:
        "anyone who says HUMMERS aren't badass off-road vehicles has no idea what he or she is talking about. Period."

        By the way, Hummers have been dominating the Stock classes in Baja for some time.
        • 6 Years Ago
        The H2 rides on a GMT820 platform modified with some Silverado/Suburban 2500 bits (14 bolt vs. 12 bolt axle, etc) and a rear locking differential.

        You know what else rides on a GMT820 platform? The 2001-2007 Tahoe, Yukon and Escalade.

        I don't know what kind of offroading you do or have done, but the H2 is severely hobbled where it could have been great. Let me count the ways...

        - Independent front suspension. It'll do for mud or sand, but sucks on rocks or severely uneven ground that requires axle articulation.

        - Weight. The H2 is heavy. Very heavy. Which means it takes that massive V8 to drag it through mud or sand. Makes it have to bash its way through stuff, unlike a Wrangler, LR Defender, Cherokee...

        - Size. The H2 is massive. Too big to squeeze through a lot of the quite narrow trails I've encountered offroading. So you either destroy the terrain or destroy your bodywork, or both.

        - Bulk. Body panels everywhere. Lots of stuff to hit. Again, bad for tight fits.

        - Visibility. Terrible. F. Hard enough to see in treacherous terrain in a vehicle with good visibility. In an H2?

        - Upscale interior. IMO, this has no place in this discussion. The H2 is an Escalade equivalent for the "look how much of a badass I am" set. It's a Range Rover for the red states (and this coming from someone who loves early RRs, but hates what they have become).

        I'll take small, simple, and effective over huge, blundering and loud any day of the week. This world needs more Campagnolas, Wranglers, Defenders, etc, and less H2s.
        • 6 Years Ago
        Yar: Wow, someone woke up on the fanboi side of bed this morning!
        H2 and Tahoe have almost nothing in common?
        Hummer lineup upscale and capable.
        Haha that was a good laugh.
        All hummers other than the original have always been all about style and little about substance. The H2 has all the looks of an off-roader, and nearly none of the capabilities. The H3 is actually a decent performer off road, especially with the 4:1 transfer case. Unfortunately in the name of style they gave it such poor visibility from the inside that it is all but impossible to drive it anywhere where there may be obstacles like rocks or trees i.e. off road.
        • 6 Years Ago
        Yes. This is the sort of vehicle Hummer should have made, and that Jeep and Land Rover should have kept making (though the latter do still produce the Wrangler and Defender, respectively). Simple, bare-bones, dedicated offroad vehicle. The kind you can fix MacGuyver-style and keep going.

        Yar - by what measure is the Hummer 10x the vehicle? 10x the weight? 10x the terrible fuel economy? 10x the poser factor? The Hummer brand exists on style and nothing else. The H2 is a Tahoe with a body kit. The H3 is slightly better, but still basically a Chevy Colorado underneath. Why pay more for the heavy, bulky body with terrible visibility?
        • 6 Years Ago
        "The H2 is a Tahoe with a body kit"
        Shows what you know. The H2 and Tahoe have almost NOTHING in common mechanically.
        When it comes to off road AND on road performance, any Hummer would trounce this handily. This is a Jeep Wrangler competitor, nowhere near as upscale or capable as the Hummer lineup.
        • 6 Years Ago
        Hummers aren't even in the same league as this SUV, let alone 10x better. Italians have been great at building hardcore millitary grade SUV's for years already. Although LaForza is an American brand, their trucks are built in Italy. My buddy at work has one, it's built 20x more solid and tough than any civilian Hummer could ever dream of. The LaForza he has in particular has a Ford 5.0 with the Eaton supercharger. I'm not sure of the power out put atm, but it's certainly got more punch than a civ Hummer.
        • 6 Years Ago
        Any Hummer is 10x the vehicle this thing is.
      • 6 Years Ago
      That looks nothing like a Land Rover Defender.
        • 6 Years Ago
        Yes it does. I've owned Defenders. There's a resemblance, especially in the doors, side profile, and overall silhouette of the hood/fenders/grille.
        • 6 Years Ago
        The IVECO Campagnola actually started as Santana and Santana started more than 40 years ago in Spain with license built Land Rovers. The Campagnola still bears lots of original Land Rover DNA like leaf springs but adds a larger windscreen and stuff. Since it Santana was centered around this car for the last 15 years or so they did more and better refinement than Ford did with the Land Rover brand, were yus the Ranmge Rover and the Freelander made money.
      • 6 Years Ago
      Reminds me of the Crosslander. Anyone remember that thing? It was supposed to come to the States but never did. To bad because Id love a vehicle like this thing.
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