- Sep 16, 2008
GM ramps up Cobalt production to meet demand
Click above for more high-res shots of the Chevy Cobalt SS
General Motors cites the success of the current Chevy Cobalt as the reason for delaying the launch of the Cobalt's replacement, the upcoming Cruze, in the States. In order to meet the market's soaring demand for small cars in general, and the Cobalt in particular, earlier this year GM added a third shift to the Lordstown Plant where the Cobalt is built. For '09, the General plans to build an extra 70,000 Cobalts, expecting fuel prices to remain high and demand for its compact sedan and coupe to follow suit. Unfortunately for the struggling automaker, those extra cars may not necessarily add up to extra profits, with the Cobalt priced below its main competitors from Japan. For this reason, GM will be adding a few bucks to the bottom line of the Cruze, in a pricing move similar to the recently released Malibu. Hopefully, the same tactic GM employed with its mid-sizer will translate to the Cruze and that extra cash will result in a better car than its predecessor.