If Audi was a greater beneficiary of the "win on Sunday, sell on Monday" adage, they would have trounced Mercedes and BMW in sales long ago. The house of the four rings took the 24 Hours of Le Mans, then they claimed the American Le Mans Series (ALMS), and now Audi extends its arms once again to grab the European Le Mans Series championship (LMS) trophy.
In fact, by finishing first and fourth at Silverstone with two Audi R10s, Audi takes the driver's title (Alex Prémat and Mike Rockenfeller), the manufacturer's title, and the team title. It's only real competition was Peugeot, which walks away empty handed even though it won four of the five LMS races, had two cars on the podium at the 24 Hours of Le Mans, and had pole position for every race. Next year's battle for Franco-German supremacy should be even better. Make the jump for Audi's press release.