Fans of our monthly By the Numbers
posts may have noticed the conspicuous absence of sales data for both Jaguar and Land Rover over the past few months. The reason we haven't included their sales figures is because we haven't been able to find them since Ford handed over ownership of the two British brands to Tata. The automaker from India says that it will no longer report U.S. sales data for its two newest assets because of what it calls a strategy that "stresses quality over quantity." A spokeswoman for Jaguar tells Ward's Auto
that the brands were forced to report their numbers when owned by Ford and now, since they're privately owned by Tata, they don't have to. She also notes that the sales figures could create a "distorted and potentially harmful commentary." Yeah, we suppose that happens when you sell a fraction of what your competition does. Still, Jaguar is missing out on an opportunity to revel in the relative success of its new XF
, which we know has bumped up the brand's pitiful sales performance in the U.S. Regardless, By the Numbers will no longer include spots for Jaguar and Land Rover unless someone wants to go out and count their sales by hand. Thanks for the tip, Joaquin!
[Source: Ward's Auto