• Sep 12, 2008
Mercedes-Benz may decide to call a coupe a coupe starting next year. If you want a CLK after 2009, you might have to settle for an E-Class Coupe or E-Class Convertible. Want a 2-door S-Class around the same time? Then you're after the S-Class Coupe. We don't know the reason for the potential name changes, especially since the cars have such great equity -- and taking eight minutes to say E-Class Coupe Black Series doesn't have nearly the to-the-point hotness of CLK Black Series, even though it's the same number of "syllables". The CL change might make more sense as the car wasn't a huge sales success, but drop those letters in conversation and you still get a forceful point across. We can only hope that the bard was right, and that a rose by any other name...

[Source: Benz Insider]


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  • 24 Comments
      • 6 Years Ago
      this is effin stupid....there is no reason for this and they just lose brand/model image that has been built for years
      • 6 Years Ago
      Mercedes nomenclature was getting confusing. It can only help.
        • 6 Years Ago
        I think I agree, or will in 8-10 years when Mercedes-Benz says, "CL and CLK had name recognition. Buyers liked knowing they were getting a 2-dr unto itself." And they'll switch back. Remember when BMW went back and forth on the 3-Series coupe becoming the 4? Where does this leave the CLS? The E-class Coupe4?
      • 6 Years Ago
      Good! The "CL" designation made no sense (especially when you have a C Class sedan). Call it what it is, an S coupe, E coupe, etc. Much simpler.
      • 6 Years Ago
      I wonder why they never went with the ELK nomenclature. Wait....nvm..... just answered my own question.
      • 6 Years Ago
      "E-Class Coupe Black Series" still rolls off the tongue easier than "X6 xDrive50i".
      • 6 Years Ago
      CL and CLK have the long history of great vehicles. Dropping the name is not the best marketing idea. If the sales droping they should consider different marketing strategy.
        • 6 Years Ago
        Long history? Both the CL and CLK have only been around for 10 years. E and S classes have been around for about as long as anyone can remember. And as recently as the mid-90's Mercedes had the S-Class coupe and the CE (E-class coupe) .

        As a two-time CLK owner ('00 CLK430 and '03 CLK500) I'd miss the CLK designation a bit, but returning to the old names would be more consistent.
        • 6 Years Ago
        CL been around for 10 yrs, and i think it's enough to earn recognition
        • 6 Years Ago
        Dude , if we'll look at ten years in the evolution of mankind is not long at all. But 10 yrs is car manufacturing is enough for me to earn MY recognition.
        • 6 Years Ago
        Isn't the CL fairly new? I recall the older S-Class Coupe's just being "S500" or whatever on the back.
      • 6 Years Ago
      It's actually, auf wiedeRsehen.
      • 6 Years Ago
      GOOD IDEA!!!

      CL and CLK were always "eh" names --- but you cant look at those alone. Now with all the SUVs, etc, it is a ridiculous alphabet soup.
      • 6 Years Ago
      Thank you Mercedes. Way to cut down on a few of your gajillion models you have on sale.
      • 6 Years Ago
      This will be fine. The CL, CLK and I would throw in the CLS make no sense. As young as I am, I still remember the SLC and SEC which made more since then than these make now. Going to a C,E and S-class coupe would clear things up for most buyers.
        • 6 Years Ago
        See the parallel:
        SLK is a shorter SL
        CLK is a shorter CL

        The K stands for 'kurz', German for short.
      • 6 Years Ago
      They do have far too many models.

      Good luck fitting the CLS into this though.
      • 6 Years Ago
      I don't see your problem with that nomenclature. It's a dead simple descprition of the car:
      As an example the CLK:
      Coupé
      Leicht (light)
      Kurz (short)

      or the SLK:
      Sport
      Leicht
      Kurz

        • 6 Years Ago
        Yeah, but the CL sure as hell ain't leicht. Maybe Luxus though. Or lang (long).
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