• Sep 11th 2008 at 2:05PM
  • 53
Let's get one thing off our chests right away: VW's Routan minivan was not engineered in Germany. Instead, it is a mildly refinished version of the Dodge Caravan and Chrysler Town and Country twins. We guess that makes these vans triplets, which goes along with Volkswagen's current marketing scheme, starring Brooke Shields. Obviously, it's a farce, but it sure is an odd one. Shields reports that people in America are purposely getting pregnant so that they can enjoy the "German engineering" of the new minivan. In fact, "Some 10,000 babies are born each day just for German engineering," according to Shields, who reportedly made the statistic up on the spot. Seriously, VW says that it's the most important story of our time. Ever.

This seems like a very odd way to sell minivans, and seemingly to people who don't really need them. There is nothing wrong with driving a minivan if you need one, otherwise it seems a bit wasteful to use a people mover for reasons other than moving people or their stuff. Anyway, if you need a minivan, buy one. If not... don't have kids. Or something like that.

[Source: Volkswagen]


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    • 1 Second Ago
  • 53 Comments
      Alex
      • 6 Years Ago
      What advertising companies and their clients don't seem to understand is that MANY PEOPLE REFUSE TO BUY THEIR PRODUCTS if their commercials are insulting, aired over and over ad nauseum (pun intended), and/or just plain stupid! I am one of those people. For every one product I buy because of advertising, there are probably 50 products I refuse to buy because the ad is REPULSIVE!
      • 6 Years Ago
      German badge-engineering... and even that is a stretch.

      I've never understood high-end or luxurious mini-vans. Don't rich people just hire a nanny and give her a Dodge/Chrysler? I've always liked the Dodge BECAUSE it was ''cheap'' inside, and clever features, and very reasonable price.
        MTN RANGER
        • 6 Years Ago
        Why not luxury minivans. I would have loved to buy a Lexus minivan if Toyota decided to make one. Our Sienna has features of a luxury car for about $32-36k. Is that a rich person's price, when the average new car today goes for $30k? A $70k Mercedes R class is a rich person's minivan-wannabee.

        You can't beat the versatility of a minivan when you have kids and associated cargo. Plus we get better gas mileage than my Lexus IS300.
      • 6 Years Ago
      Clever VW. Bet no one forgets the name Routan.

      I had a VW van. It was nice. No extreme features, just a roomy, gas friendly van. I didn't have the camping version, but we made our own improvisions with plywood.

      Sure do miss it. I don't think I would be taking the ROUTAN into some of the places I took my old VW BUS for camping though.

      Great laugh for today.
      • 6 Years Ago
      The commercial certainly was interesting. Brooke Shields did a good job. What's scary about it all, was the fact that so many people are taking it way too seriously. Lighten up, folks. :)
      • 6 Years Ago
      Right. What were they thinking? Don't have kids or min-vans that you cannot afford to raise or maintain!
      rohrscheibcroh
      • 6 Years Ago
      well comming from someone whoes own mother made a ho out of her daughter its rather fitting for her to think that.guess she needed the cash for her own little darlins
      • 6 Years Ago
      i thought the commercial was hilarious
      • 6 Years Ago
      Some of you idiots don't think about some of us disabeld people who use a van to carry our powered wheel chairs, because we can't WALK ! Not everyone uses one to carry kids around. I hope some of you uncaring people don't have to buy a NERDY van to get around.
      • 6 Years Ago
      I think it's an understandable ad concept. People are feeling guilty about mini vans so VW says - Hey don't feel bad about having kids and needing a van. kids are good and kids = vans - so vans = good.

      • 6 Years Ago
      Um. . . would be funny if there weren't an historical precedent for people breeding babies for, um, "german engineering," i.e. nazis.
      • 6 Years Ago
      i thought it was funny, i liked the couples reaction "lady, we're standing right here!"

      people are too uptight, it's a freakin car commercial
      Sara
      • 6 Years Ago
      It's a funny commercial. Lighten up.
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