Filed under: Hybrids/Alternative, Green, Toyota
Toyota launches plug-in Prius hybrid in UK

Click above for high-res gallery of the plug-in Prius
Toyota has been testing plug-in versions of its Prius hybrid sedan on public roads in Japan for quite some time and the models have made it Stateside for testing, as well. Now Toyota has begun testing its PHEV in the U.K. Along with EDF Energy, the Japanese automotive giant and undisputed hybrid development leader plans to run the plug-in Prius on public roadways for at least a year, starting today. As the car, with its very unfortunate paint job, is driven by EDF employees as part of the energy company's fleet of vehicles, both its capabilities and the cost savings to run the PHEV will be recorded and hopefully provide some sort of useful data to Toyota. Seriously guys, enough teasing. The real question is when Toyota will find enough reason to actually start offering the plug-in Prius for sale.
Gallery: PHEV Prius in the U.K.
[Source: Toyota]
PRESS RELEASE:
EDF Energy and Toyota launch UK trials of Plug-in Hybrid Vehicle
EDF Energy and Toyota have teamed up to road trial the first Plug-in Hybrid Vehicle (PHV) introduced by a car manufacturer to the UK. Trials start today and will continue for more than one year. Toyota's right-hand drive PHV will make its on-the-road debut as part of EDF Energy's company fleet and will be tested by employees under every-day driving conditions. The results are expected to play a pivotal role in the development of Toyota's PHV technology, which represents a further improvement on Toyota's hybrid technology, one of the world's most environmentally friendly mass-produced vehicle powertrain technologies.
Reader Comments (Page 1 of 2)
Rich 4:43PM (9/10/2008)
*snip*
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Kumail891 4:44PM (9/10/2008)
if it were me, i would rip those fugly decals right off.
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No Welfare for GM 4:45PM (9/10/2008)
I promised that i will not do this, but here we go.
Another rant.
If our Government had some sense this project would have been launched in USA. UK doesn't have it's own Auto industry that is of any respectable size. If our government (sitting President) weren't so hostile to anything that makes air cleaner this project would have been launched here. If Bush had some brains Nissan right now would not be testing it's electric fleet in Israel, it would be tested in California or Florida providing jobs for Americans.
What did Bush do, gave oil companies tax breaks, made a law that gives full tax breaks to hybrids, but only up to 60,000 vehicles a year.
EDF Energy?????? That should have said ConEd, or Constelation or Keyspan.
For me, January can not come soon enough.
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Torrent 4:54PM (9/10/2008)
ooooh. You broke a promise. I'm tellin mom.
oh, BTW it can't get here soon enough, but something's telling me it won't even come here at all. Lately, car companies are doing the opposite of what they should.... Case in point.
Big Rocket 5:29PM (9/10/2008)
@No Welfare for GM:
Think about the implications of what you just wrote. Toyota is a private (Japanese) company, and what it chooses to do, and not do, is largely outside the influence of the (American) government. Now, you could argue the Bush administration could have done more to encourage the development of plug-in hybrid technology, in the form of grants, tax incentives, etc. But aren't these just different forms of "welfare"? If you don't want American taxpayers to provide "welfare" for GM, an American company, why would you possibly want us to provide "welfare" for Toyota, a Japanese company?
Yar 5:44PM (9/10/2008)
"If our government (sitting President) weren't so hostile to anything that makes air cleaner this project would have been launched here."
You do realize that Bush's ranch is completely off the grid, recycles rain water, and uses no fossil fuels?
http://www.snopes.com/politics/bush/house.asp
You also need to realize that being president is not like being King. You don't wave your hand and make energy policy appear. That is the job of Congress.
montoym 6:34PM (9/10/2008)
To further the point that Yar made:
The President only signs(or vetoes) laws that are put in front of him by Congress. The President can't set air quality standards, or approve tax breaks, or anything you seem to wish for the president to do or not do. He(or she) has to have those items put in front of their desk by the Congress for them to sign.
I have a funny feeling that come January, you're not going to feel any better since the rules and limits of the presidency won't have changed, again, the President is not King.
It's also going to get potentially worse since there will likely be even more Democrats in Congress and currently, the Democratically-controlled Congress has the lowest approval rating in history and they have done virtually nothing in the two years they have been in control. If that's the "Change" we are waiting on, count me out.
Andrew 6:46PM (9/10/2008)
It's Renault that's testing their EVs in Israel not Nissan. Renault owns a majority share in Nissan, not the other way around.
Brian 9:53PM (9/10/2008)
@montoym
Do you realize what you just said? You just said that the president only has the power to approve and veteo stuff brought to him. Then you complained about the Democrats controlling congress for the last 2 years and doing nothing. Wouldn't that mean if the Democrats did bring anything to the desk the (Republican) president would just vetoe it anyway?
A very important bill was brought to the presidents desk recently that would have given children under the age of 18 free healthcare. Bush vetoed it. Gee that sounds responsible.(sarcasm) People are having to choose between gas or health insurance for their kids these days and when a bill brought to a person could approve it he vetoes it. Doesn't sound like anybody who I would have a good approval rating of.
Wether or not the Dems or Rep have control over congress and opposite is president, nothing good ever gets past for our country.
Dazza 11:47PM (9/10/2008)
"UK doesn't have it's own Auto industry that is of any respectable size."
Complete rubbish. The UK motor industry built 1.6 million cars last year, of which 70% were exported. In addition to that, it built a quarter of a million commercial vehicles, of which just over half were exported. The UK car industry employs some 800,000 people.
Now, the vast majority of that industry comprises of subsidiary companies of foreign parents, but a country's industry is measured on how much it contributes to that country's economy, and not the nationality of its shareholders.
Artie Lange 5:05PM (9/10/2008)
"The real question is when Toyota will find enough reason to actually start offering the plug-in Prius for sale."
When the Volt is released and starts eating into Prius sales.
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Swede 5:56PM (9/10/2008)
That fillup station is sweeeeeeeeet
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blackEldo 6:15PM (9/10/2008)
I'm going to be "that guy" and state the obvious: A PHEV is all well and good, assuming the electricity source comes from a renewable energy plant, otherwise we just have another band-aid on our hands.
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Brian 6:38PM (9/10/2008)
I remember when the Volt concept was first unveiled Toyota said a plug in hybrid was not a good idea and would sell. But as soon as people starting liking the idea of it they jumped on it and are speeding up their very own development on one so they can say that Toyota did it first.
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z-man 6:39PM (9/10/2008)
"otherwise we just have another band-aid on our hands."
Not so, just do your research. Here is a hint: ICE efficiency vs power plant efficieny.
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Brian 6:40PM (9/10/2008)
Typo: they said it WOULDN"T sell.
sorry
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The Luigiian 8:12PM (9/10/2008)
It wouldn't, it wasn't cheap enough at the time and the technology wasn't sufficiently advanced. Things are changing now, but even with that in mind it may be a tough sell.
hatchbacks or cool 8:06PM (9/10/2008)
great my country would be the first one . Great but i would never buy one in a million years i would just keep with my Mondeo diesel
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Brian 9:57PM (9/10/2008)
@montoym
Do you realize what you just said? You just said that the president only has the power to approve and veteo stuff brought to him. Then you complained about the Democrats controlling congress for the last 2 years and doing nothing. Wouldn't that mean if the Democrats did bring anything to the desk the (Republican) president would just vetoe it anyway?
A very important bill was brought to the presidents desk recently that would have given children under the age of 18 free healthcare. Bush vetoed it. Gee that sounds responsible.(sarcasm) People are having to choose between gas or health insurance for their kids these days and when a bill brought to a person could approve it he vetoes it. Doesn't sound like anybody who I would have a good approval rating of.
Wether or not the Dems or Rep have control over congress and opposite is president, nothing good ever gets past for our country.
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BowserUSC 1:36AM (9/11/2008)
So what about those of us who live in apartment buildings and don't have our own garages. Is the infrastructure going to be there for us?
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