Jeremie Paret: automotive journalist starts his own tuning firm

Click for hi-res gallery of Jeremie Paret's custom Lambo
What you see here is living, fire-breathing proof that there is life after automotive journalism. Jeremie Paret recently left his position as Editor in Chief of Modify magazine to start his own supercar tuning outfit. This customized Lamborghini Gallardo LP560-4 is his first creation.
It takes a special kind of tuner to have the chutzpah to tinker with an Italian thoroughbred like the LP560-4, and there are only a handful of aftermarket outfits that are up to the task. Paret sets himself apart by offering a completely customized experience, with each vehicle designed by his team according to the specifications of the customer. This Gallardo has been fitted with Asanti Diamond wheels hiding pink brake calipers, plus a host of carbon fiber bits from the side skirts and door handles to the Reventon-style front end and enlarged rear diffuser. The interior has been decked out in custom leather and Alcantara trim and an Alpine/Focal info-tainment system.
Paret's crew will arrange for any customer's vehicle to be transported to France where they'll set up the car, or can ship the parts to the customer for local installation. Either way, Paret offers the client a complete range of options and a private blog to follow the process. Check out Jeremie Paret's first product in the gallery below:
Gallery: Custom Gallardo by Jeremie Paret
[Source: JeremieParet.com via Serious Wheels]












Reader Comments (Page 1 of 2)
Seanross 8:07AM (9/10/2008)
I'm not too sure about the wheels, but the rest of the car looks nice.
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Bryan 2:26PM (9/10/2008)
+1, My thoughts exactly
FThorn 8:17AM (9/10/2008)
I wish ALL auto journalists would get more experience with designing and building cars. That would give them insight into and perhaps empathy with the tasks necessary to do so.
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hankfidel 3:09PM (9/10/2008)
Cool.
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bob 8:27AM (9/10/2008)
That thing looks positively AWESOME. Want.
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Avinash machado 8:52AM (9/10/2008)
Wonder whether Clarkson will get into such a business once he retires from auto journalism. Based on his tastes in cars he will probably design something ugly.
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Benfolio 8:58AM (9/10/2008)
And tune it to barely run.
John 9:05AM (9/10/2008)
Whatever Clarkson would design, you can bet it would make a strong anti-American statement.
carguy 9:48AM (9/10/2008)
Clarkson is HARDLY an automotive journalist! While that label might be loosely applied to the Autoblog staffers, Clarkson far from any sort of journalist. The guy's an half-a** entertainer, that's it!!
F-22 10:29AM (9/10/2008)
Clarkson's reviews are reviews of a "conaisseur", reviews for those who LOVE cars, not for those who understand one thing or another about them...
Ryan 12:47AM (9/18/2008)
The body add-ons look nice but the wheels are a bit too rap video for me.
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PJ 7:12PM (9/10/2008)
Hey! Don't forget Car & Driver's discount plastic wheel covers at Target. I think Motor Trend is happy to sell you air filters and such with their logo slapped on, too.
Whoever said the buff books were in decline?
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Wheatstraw 9:28AM (9/10/2008)
Tunning firm or body kit company? Brabus is a tuning firm...
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tenfifteen 10:29AM (9/10/2008)
+1. How does this qualify as "tuning?" I replace my brake pads before track days. Doesn't make me a mechanic (or a pro racer).
Stumpy 9:30AM (9/10/2008)
Likes: The body kit and the stance of the car. Also that fact that it is not over done.
Dislikes: The rims could be better and I do not like his name on the side skirts. (Though the logo on the back is fine).
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Ron Peters 10:39AM (9/10/2008)
The logo on the back looks very close to the boy scout logo.
Rick 7:04PM (9/10/2008)
Too low in the front. I like the gaps to be a lot closer when comparing ride height in front and rear. That's a ghetto slam on an exotic car and looks horrible.
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Ford Wannup 10:27AM (9/10/2008)
I bet all Autoblog's journos just peed their pants in envy...which is a good thing.
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manuboy 10:36AM (9/10/2008)
Wheels are with diamond made by Asanti and cost 1or 2 million dollars each !!!
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Scooter 1:33PM (9/10/2008)
Actually, the wheels are about $300,000-500,000 each. Still not exactly cheap, but not $1M-$2M each. Only for the set.
Still, that's absolutely crazy, and here in Chicago if you parked that anywhere someone would be trying to pry the diamonds outta that thing by the time you came back.
Rims with real diamonds in them... whatever will they think of next?